Google removing 100 'bad' ads every second
San Francisco, Sep 2 : Google is removing over 100 scam advertisements every second for violating its policies and will soon implement a verification programme to further weed out bad actors from its platform.
After The Wall Street Journal reported that scammers were purchasing search ads and "masquerading as authorised service agents for companies such as Apple Inc", Google said on Saturday it is taking action against such scam artists.
"Just last year alone, we took down more than 3.2 billion ads that violated our advertising policies - that's more than 100 bad ads per second," said David Graff, Director, Global Product Policy at Google.
"We're taking another step. We've seen a rise in misleading ad experiences stemming from third-party technical support providers and have decided to begin restricting ads in this category globally," said Graff.
In the coming months, Google will roll out a verification programme to ensure that only legitimate providers of third-party tech support can use its platform to reach consumers.
"One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads," Google said.
The move came after scammers were found using Google's advertising system to create misleading ads.
"The ads would display a link to Apple's website, but the number in the ad would direct to a call centre that engages in tech-support scams."
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Bengaluru maximum temperature hit 38.5 degree Celsius on Sunday: IMD
Bengaluru: Offering no respite from the relentless heat, Bengaluru city recorded a maximum temperature of 38.5 degrees Celsius on Sunday, according to the weather watchers.
CP Patil, Director of Meteorological Centre, Indian Meteorology Department (IMD), Bengaluru said that on April 27, Bengaluru City hit 37.4 degree Celsius, about 3.3 degree Celsius departure from normal maximum temperature.
This year's record high is yet to surpass the all-time high of 39.2 degree Celsius recorded on April 25, 2016, Patil said.
Meanwhile, Kalaburgi, which has been recording the highest maximum temperature in Karnataka, witnessed a slight dip. It registered 40.5 degree Celsius on Sunday, while the day before it was 42.4 degree Celsius, according to the IMD data.
While Bengaluru will remain dry on April 30, possibly touching 39 degrees Celsius, IMD predicts light rain in some parts of Bidar, Kalaburgi, Yadgir, Vijayapura, Chikkamagaluru, Kodagu, Mysuru, Belagavi, Bagalkote and Raichur.
