Google takes new measures to increase transparency on political ads
San Francisco, Aug 16 :Google took a new move Wednesday to increase transparency on political ads on its platform by releasing an online library of US political ads and a report on details of ad-expenditure ahead of the mid-term US elections in November this year.
Google said the addition of the political advertising report and the new Ad Library are new transparency features aimed at implementing new requirements for any advertiser purchasing election ads on Google in the US, Xinhua reported.
Under the new mechanism, political advertisers now have to provide a government-issued ID and other key information that confirms they are a US citizen or lawful permanent resident in the country.
The measures are apparently an updated response to disputes on social media networks that Russia had been involved in U.S. presidential elections in 2016, an allegation that has been rejected repeatedly by Moscow.
Google is running a searchable archive Wednesday where people can find all data and details about political ads via its Search engine and YouTube, including promotions for a candidate for a federal elected office or a sitting official.
The library allows users to search who pays for the ads, the costs in deploying the advertising and how long the ads will be running, plus the number of page views.
The US tech giant has agreed to give the public and third parties direct access to the archive through Google Cloud's BigQuery, where anyone can write code and run their own unique queries on this data set.
"Researchers, political watchdog groups and private citizens can use our data set to develop charts, graphs, tables or other visualizations of political advertising on Google Ads services," said Michee Smith, the product lead on the company's transparency report.
"With the Transparency Report, we hope this provides unprecedented, data-driven insights into election ads on our platform," Google said.
With the the 2018 midterm elections approaching, Google said its new tools aim to help protect political campaigns, provide voters with accurate information, and increase transparency across its platforms.
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SSLC exam begins in Kerala; Education Minister wishes students success
Thiruvananthapuram (PTI): The SSLC (Class X) examination commenced in schools across Kerala on Thursday.
Kerala General Education Minister V Sivankutty wished students appearing for the SSLC examinations success and urged them to approach the tests with confidence.
Apart from the SSLC examination, the Plus One examination also commenced on Thursday, while the Plus Two examination will begin on Friday.
As many as 4,17,497 students are appearing for the SSLC examination, which is being held at 3,047 centres.
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A total of 633 students have registered for the SSLC examination from the Lakshadweep region.
Similarly, 633 students have registered for the SSLC examination in the Gulf region, where the examination has been postponed due to the ongoing conflict in West Asia.
The examination will conclude on March 30.
According to the Education Department, valuation camps for the exam papers will be held from April 7 to April 28, and the results are expected to be declared in May.
Sivankutty, in a Facebook post, said examinations should not be viewed with anxiety but as an opportunity to express the knowledge students have acquired.
Noting that students are appearing for the exams after completing their studies with revised textbooks based on the New Curriculum Framework 2023, introduced after a gap of 11 years, the minister said the new evaluation system aims to assess 21st-century skills such as critical thinking, analytical ability and creativity.
He also assured students that there are no changes in the examination structure this year and cautioned them against attempts by some people to deliberately spread fear in connection with the exams, urging them to reject such messages with discretion.
He reminded students that the Class 10 examination is only a qualifying test for higher studies and that the government has ensured Plus One seats for all students in Kerala.
The minister further urged students to prioritise their physical and mental health during the exam period by maintaining proper sleep and food habits.
“This is not the last examination in life. A world of opportunities lies ahead of you. Enter the examination hall with a calm mind,” he said, wishing all students success.
As many as 4,11,025 students have registered for the Higher Secondary (Plus One) examination and 4,52,437 students for the Higher Secondary (Plus Two) examination, which will conclude on March 28.
