London (AP): Meta has unveiled an app to rival Twitter, appearing to target users looking for an alternative to the social media platform owned and frequently changed by Elon Musk.

Called Threads, the new offering is billed as a text-based version of Meta's photo-sharing app Instagram that the company says provides "a new, separate space for real-time updates and public conversations".

The app went live just after midnight Wednesday in the UK in Apple and Google Android app stores in more than 100 countries including the US, Britain, Australia, Canada and Japan. Early celebrity users include chef Gordon Ramsay, the pop star Shakira and Mark Hoyle, better known as the YouTuber LadBaby.

Users get a Twitter-like microblogging experience, according to screenshots provided to media, suggesting that Meta Platforms has been gearing up to directly challenge the platform after Musk's tumultuous ownership has resulted in a series of unpopular changes that have turned off users and advertisers.

There are buttons to like, repost, reply to or quote a "thread", and counters showing the number of likes and replies that a post has received.

"Our vision is that Threads will be a new app more focused on text and dialogue, modelled after what Instagram has done for photo and video," the company said.

Posts are limited to 500 characters, which is more than Twitter's 280-character threshold, and can include links, photos and videos up to five minutes long.

Instagram users will be able to log in with their existing usernames and follow the same accounts on the new app. New users will have to set up an Instagram account.

Meta emphasised measures to keep users safe, including enforcing Instagram's community guidelines and providing tools to control who can mention or reply to users.

Meta's new offering, however, has raised data privacy concerns.

Threads could collect a wide range of personal information, including health, financial, contacts, browsing and search history, location data, purchases and "sensitive info", according to its data privacy disclosure on the App Store.

Twitter co-founder Jack Dorsey pointed it out in a snarky tweet saying, "All your Threads are belong to us" that included a screenshot of the disclosure. Musk replied "yeah".

One place Threads won't be rolled out is in the European Union, which has strict data privacy rules.

Meta has informed Ireland's Data Privacy Commission that it has no plans yet to launch Threads in the 27-nation bloc, commission spokesman Graham Doyle said. The Irish watchdog is Meta's main privacy regulator for the EU because the company's regional headquarters is based in Dublin.

While Meta had teased Threads with a listing on Apple's UK App Store earlier this week, it could not be found in the French, German or Dutch versions. The company is working on rolling the app out to more countries but cites regulatory uncertainty for its decision to hold off on a European launch.

Analysts said its success is far from guaranteed, citing Meta's track record of starting standalone apps that were later shut down.

Also in question is whether it's the right move for Meta, which has announced tens of thousands of layoffs over the past year amid a tech industry slowdown.

CEO Mark Zuckerberg also has been focusing on the metaverse, investing tens of billions of dollars in the virtual reality concept.

Meta risks "spreading itself too thin", said Mike Proulx, a research director at Forrester, a global market research company. "Meta is banking on a moment in time amidst peak Twitter frustration. However, this window of opportunity is already flooded with Twitter alternatives including Bluesky, Mastodon, Spill, Post.News and Hive, which are all competing for Twitter's market share."

Even so, Threads could be a fresh headache for Musk, who acquired Twitter last year for USD 44 billion.

He's made a series of changes that have triggered backlash, the latest being daily limits on the number of tweets people can view to try to stop unauthorised scraping of potentially valuable data. He also is now requiring paid verification for users to access the online dashboard TweetDeck.

Musk's rivalry with Zuckerberg could end up spilling over into real life. In an online exchange the two tech billionaires seemingly agreed to a cage match face-off, though it's unclear if they will actually make it to the ring.

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Bengaluru (PTI): Targeting Chief Minister Siddaramaiah and the Congress government in Karnataka on corruption, BJP leader R Ashoka on Friday said, being foolish was forgivable, but being "shameless" in public life was not.

The Leader of Opposition in the state Assembly claimed that in just 30 months of its tenure, the Congress administration has broken every previous record on corruption-related controversies.

He was responding to Siddaramaiah's post on 'X' on Thursday hitting back at the BJP, stating that Upa Lokayukta Justice Veerappa's claims of "63 per cent corruption" were based on his report in November 2019, when BJP's B S Yediyurappa was the CM.

"But Ashoka, without understanding the Upa Lokayukta's statement properly, has ended up tying the BJP's own bells of sins onto our heads and has effectively shot himself in the foot," the CM had said, as he accused Ashoka of foolishness for trying to twist Veerappa's statement to target the current government.

Responding, Ashoka said, "it is one thing to be called foolish in politics, that can be forgiven."

"But in public life, especially in the Chief Minister's chair, one must never become shameless," Ashoka posted on 'X' on Friday addressing Siddaramaiah.

Noting that the CM himself had admitted on the floor of the Assembly that a Rs 87 crore scam took place in the Valmiki Development Corporation, he said that when a CM acknowledges such a massive irregularity inside the floor of the House, the natural expectation is immediate action and accountability.

"But instead of taking responsibility, you continue in office as if nothing has happened. What should the people of Karnataka call this, if not sheer shamelessness," he asked.

Pointing out that the CM's Economic Advisor and senior Congress MLA Basavaraja Rayareddy had publicly stated that under Congress rule, Karnataka has become No.1 in corruption, Ashoka said, "Yet, you still cling to the Chief Minister's chair without a moment of introspection. What should the people of Karnataka call this, if not sheer shamelessness."

Senior Congress MLA C R Patil had exposed the "money for House" racket in the Housing Department and even warned that the government would collapse if the details he has were made public, Ashoka said.

"Despite such serious allegations from within your own party (Congress), you neither initiated an inquiry nor acted against the concerned minister. What should the people of Karnataka call this, if not sheer shamelessness," Ashoka asked the CM.

Highlighting the "40 percent commission" allegation Congress made against the previous BJP government, the opposition leader said, the commission that the Siddaramaiah government appointed concluded that the accusation was baseless.

"After your own panel demolished your own claim, what moral right do you have to continue repeating that allegation. What should the people of Karnataka call this, if not sheer shamelessness," he asked.

For the last two and a half years, Karnataka has been 'drowning' in corruption, scandals, irregularities and allegations across departments. Ashoka said, "If I begin listing every case that emerged under your government, even 24 hours would not be enough." 

"And the most tragic aspect of your administration is this: the unbearable pressure, corruption demands and administrative harassment under your government pushed several officers and contractors into extreme distress - including the suicide of Chandrasekharan which exposed the Valmiki Development Corporation scam - a sign of how deeply broken the system has become under your watch," he said.

Instead of fixing this hopeless environment, the government has tried to bury every complaint and silence every voice, he charged.

"Being foolish is forgivable, but being shameless in public life is definitely not."

"When your own ministers admit scams, when your own advisors certify Karnataka as No.1 in corruption, and when your own MLAs expose rackets inside your departments - clinging to power without accountability is not leadership. It is shamelessness in its purest form." PTI KSU

Earlier on Thursday Ashoka had demanded that the corruption case and allegations in the state against the Congress government be handed over to a CBI investigation, citing a reported statement by Upalokaykta Justice Veerappa alleging "63 per cent corruption", following which Siddaramaiah hit back at the BJP leader.