Musk says Twitter to change logo to 'X' from the bird. Changes could come as early as Monday
New York (AP): Elon Musk said Sunday that he plans to change the logo of Twitter to an "X" from the famous blue bird, marking what would be the latest big change since he bought the social media platform for
44 billion last year.
In a series of posts on his Twitter account starting just after 12 a.m. ET, Twitter's owner said that he's looking to make the change worldwide as soon as Monday.
"And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk wrote on his account.
The change isn't surprising given Musk's long history with the name "X," says Allen Adamson, co-founder of marketing consultancy Metaforce. The billionaire Tesla CEO tweeted last October that "buying Twitter is an accelerant to creating X, the everything app."
Musk's rocket company, Space Exploration Technologies Corp., is commonly known as SpaceX. And in 1999, Musk founded a startup called X.com, an online financial services company now known as PayPal.
"Not sure what subtle clues gave it way, but I like the letter X," Musk tweeted Sunday.
Hours later on Sunday, Linda Yaccarino, the longtime NBC Universal executive Musk appointed as Twitter CEO in May, weighed in on the move.
"It's an exceptionally rare thing in life or in business that you get a second chance to make another big impression," she wrote on her Twitter account. "Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."
Yaccarino wrote on Twitter that X would be "the future state of unlimited interactivity centered in audio, video, messaging, payments/banking creating a global marketplace for ideas, goods, services, and opportunities."
But the change on Twitter was met with skepticism on the social media platform.
The change will be very confusing to a huge chunk of the Twitter's audience, which has been already souring on the social platform given a slew of other major changes Musk has made, Adamson said.
"They won't get it," he said. "It's a fitting end to a phenomenal unwinding of an iconic brand and business."
Earlier this month, Musk put new curfews on his digital town square, a move that met with sharp criticism it could drive away more advertisers and undermine its cultural influence as a trendsetter.
The higher tweet-viewing threshold is part of an 8-per-month subscription service that Musk rolled out earlier this year in an attempt to boost Twitter revenue. Revenue has dropped sharply since Musk took over the company and laid off roughly three-fourths of the workforce to slash costs and avoid bankruptcy.
Luring advertisers is essential for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing damage to their brands in the enveloping chaos. Advertisers have cut back on spending partly because of changes Musk has made that has allowed for more hateful content to flourish and that has offended a wider part of the platform's audience.
Musk said in late April that advertisers had returned, but provided no specifics.
Musk's move to change Twitter's logo to an "X" also comes as Twitter faces new competition from Meta's new app, Threads, launched earlier this month. It has been seen as an alternative for those who have been upset with Twitter.
Threads is being billed as a text-based version of Meta's photo-sharing app Instagram that the company has said offers "a new, separate space for real-time updates and public conversations."
In the first five days of its launch, 100 million people had signed up for Threads, according to a post on Threads by Instagram head Adam Mosseri.
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Devine’s all-round brilliance trumps Nandini’s hat-trick as GG edge DC by 4 runs
Navi Mumbai (PTI): Nandini Sharma’s maiden hat-trick went in vain as Sophie Devine starred with a breathtaking 95 and a superb final over under pressure to steer Gujarat Giants to a thrilling four-run win off the last ball over Delhi Capitals in a Women’s Premier League match here on Sunday.
This was Gujarat Giants' second win on the trot, while DC slipped to their second loss.
Sent in to bat, Giants opener Devine smashed seven fours and eight sixes in her 42-ball knock, adding 94 runs for the opening wicket with Beth Mooney (19) to set the platform.
Skipper Ashleigh Gardner kept the momentum going with a brisk 49 off 26 balls, but Nandini turned the tide with remarkable figures of 5 for 33, including a hat-trick, as Gujarat were bowled out for 209.
Chasing a stiff target, opener Lizelle Lee struck a scintillating 86 off 54 balls, studded with 12 fours and three sixes. She put on 41 runs with Shafali Verma (14) before adding 90 off 55 balls with Laura Wolvaardt (77 off 38) to keep Delhi firmly in the hunt.
Once Lee was dismissed by Kashvee Gautam (1/48) in the 15th over, Rajeshwari Gayakwad removed Chinelle Henry (7) to leave Delhi at 146 for three.
Needing 64 off the last 25 balls, skipper Jemimah Rodrigues (15) joined Wolvaardt as the pair plundered 58 runs in 23 balls to bring the equation down to seven off the final five deliveries.
Devine then returned to the spotlight, dismissing both batters and conceding just two runs in the final over to seal a dramatic win.
Earlier, Devine set the tone early, striking three fours off Chinelle Henry before taking Nandini apart with two fours and a six in the fourth over. She was particularly severe on Sneh Rana, hammering two fours and four successive sixes in an over that yielded 32 runs and powered Gujarat Giants to 80 without loss in the powerplay.
The New Zealander brought up her half-century in just 25 balls before Shree Charani broke the opening stand with a sharp caught-and-bowled effort in the ninth over to remove Mooney. Devine briefly regained control, hitting Charani for three sixes, but fell in the 11th over bowled by Nandini Sharma.
Skipper Ashleigh Gardner kept Gujarat Giants on course with a brisk 49 off 26 balls, smashing four boundaries and three sixes to take the side past the 200-mark.
Jemimah Rodrigues pulled off a fine catch to dismiss Georgia Wareham (3), while Henry removed Gardner and Bharti Fulmali (3).
Nandini then capped a memorable outing by picking up four wickets in the final over, including three off the last three balls, to complete her maiden hat-trick.
