Musk says Twitter to change logo to 'X' from the bird. Changes could come as early as Monday
New York (AP): Elon Musk said Sunday that he plans to change the logo of Twitter to an "X" from the famous blue bird, marking what would be the latest big change since he bought the social media platform for
44 billion last year.
In a series of posts on his Twitter account starting just after 12 a.m. ET, Twitter's owner said that he's looking to make the change worldwide as soon as Monday.
"And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk wrote on his account.
The change isn't surprising given Musk's long history with the name "X," says Allen Adamson, co-founder of marketing consultancy Metaforce. The billionaire Tesla CEO tweeted last October that "buying Twitter is an accelerant to creating X, the everything app."
Musk's rocket company, Space Exploration Technologies Corp., is commonly known as SpaceX. And in 1999, Musk founded a startup called X.com, an online financial services company now known as PayPal.
"Not sure what subtle clues gave it way, but I like the letter X," Musk tweeted Sunday.
Hours later on Sunday, Linda Yaccarino, the longtime NBC Universal executive Musk appointed as Twitter CEO in May, weighed in on the move.
"It's an exceptionally rare thing in life or in business that you get a second chance to make another big impression," she wrote on her Twitter account. "Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."
Yaccarino wrote on Twitter that X would be "the future state of unlimited interactivity centered in audio, video, messaging, payments/banking creating a global marketplace for ideas, goods, services, and opportunities."
But the change on Twitter was met with skepticism on the social media platform.
The change will be very confusing to a huge chunk of the Twitter's audience, which has been already souring on the social platform given a slew of other major changes Musk has made, Adamson said.
"They won't get it," he said. "It's a fitting end to a phenomenal unwinding of an iconic brand and business."
Earlier this month, Musk put new curfews on his digital town square, a move that met with sharp criticism it could drive away more advertisers and undermine its cultural influence as a trendsetter.
The higher tweet-viewing threshold is part of an 8-per-month subscription service that Musk rolled out earlier this year in an attempt to boost Twitter revenue. Revenue has dropped sharply since Musk took over the company and laid off roughly three-fourths of the workforce to slash costs and avoid bankruptcy.
Luring advertisers is essential for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing damage to their brands in the enveloping chaos. Advertisers have cut back on spending partly because of changes Musk has made that has allowed for more hateful content to flourish and that has offended a wider part of the platform's audience.
Musk said in late April that advertisers had returned, but provided no specifics.
Musk's move to change Twitter's logo to an "X" also comes as Twitter faces new competition from Meta's new app, Threads, launched earlier this month. It has been seen as an alternative for those who have been upset with Twitter.
Threads is being billed as a text-based version of Meta's photo-sharing app Instagram that the company has said offers "a new, separate space for real-time updates and public conversations."
In the first five days of its launch, 100 million people had signed up for Threads, according to a post on Threads by Instagram head Adam Mosseri.
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HC to decide if gram panchayat members can continue in Manipur post tenure: SC
New Delhi (PTI): The Supreme Court on Thursday said the high court would decide whether the elected gram panchayat members, whose five-year tenure was over in Manipur, were entitled to continue in their posts in the event of the appointment of an administrative committee or an administrator.
A bench of Justices Surya Kant and N Kotiswar Singh said it would like to have the benefit of the view of the high court in the matter and set a three-month time frame to adjudicate the legal question.
"The question that falls for consideration in this case is that whether the elected member of the Gram Panchayat whose five-year tenure is over was entitled to continue as members of the gram panchayat in the event of appointment of administrative committee or administrator, as contemplated under Section 22 of the Manipur Panchayati Raj Act of 1994," the bench noted.
The Manipur government’s counsel said the state could not hold panchayat elections due to the unprecedented violence.
"Since, we would like to have the advantage of the opinion of the high court, we dispose of the special leave petition without expressing any opinion on merits, with the request to the chief justice of Manipur High Court to post the main case before a division bench at the earliest. We further request the division bench, before whom the matter is listed, to provide expeditious hearing with an endeavour to resolve the controversy within three months," the bench said.
The bench noted that provision of Manipur Panchayati Raj Act was amended to substitute the word "cease" with the word "continue" with respect to the tenure of the elected members of the gram panchayat.
The petitioners have challenged a high court order and submitted that since elections in gram panchayat could not be held in Manipur for various reasons, the previously elected members of the panchayat were entitled to continue as per the amended Section 22 (3) of 1994 Act.
Section 22 deals with the power of deputy commissioner to appoint an administrative committee or an administrator for a period of six months, which will then oversee the election.
Section 22 (3) of the law says once the administrative committee or an administrator is appointed by the deputy commissioner, the elected members of earlier gram panchayat shall cease to exist.
The top court said what has been challenged before it was an interlocutory order of the high court and the main petition in which the question of law that had been raised was still pending.
The original petitioners before the high court were elected representatives at the fifth general elections for gram panchayats and the zilla parishads who sought a direction to continue in the office beyond the period of five years as stipulated by law as elections were last held in 2017.
They sought to continue as panchayat members till the time the state election commission notified the election for the sixth general elections for gram panchayats and zilla parishads.
On February 29, last year, the high court in its interim order gave liberty to Manipur government to appoint an administrative committee for each gram panchayat and zilla parishad in accordance with law and the provision of the Act.
