Cristiano Ronaldo’s recent endorsement of Herbalife’s Formula 1 meal replacement shake has drawn sharp criticism, with hepatologist Dr. Cyriac Abby Phillips, known as "The Liver Doc," highlighting potential health risks associated with the product. Dr. Phillips took to X (formerly Twitter), urging caution about products like Herbalife due to past controversies surrounding liver health concerns. His response gained significant traction, resonating with many followers concerned about Ronaldo’s influence on public health choices.
Ronaldo promoted the shake as a “healthy breakfast option” on his social media, presenting it as a balanced source of protein, fibre, vitamins, and minerals. His post, accompanied by hashtags like #Herbalife and #HealthyBreakfast, sparked a community fact-check and ignited a debate over the ethics and transparency of celebrity endorsements.
A good way to start the day? A healthy breakfast. Herbalife Formula 1 delivers a balanced mix of protein, fiber, vitamins, and minerals.#Herbalife #HealthyBreakfast pic.twitter.com/0N3O59FWZP
— Cristiano Ronaldo (@Cristiano) November 7, 2024
Users quickly pointed out Ronaldo’s failure to disclose the post as a paid advertisement, which violates social media endorsement regulations. The platform added a community note, alerting viewers that the footballer had not been transparent about his relationship with Herbalife.
Christiana Ronaldo just got community noted by @theliverdr pic.twitter.com/vm2ph5HVcQ
— Zee (@MhaskarChief) November 8, 2024
Dr. Phillips criticised Ronaldo’s endorsement, warning that Herbalife products had raised liver health concerns. He stated, “A healthy breakfast is, of course, a great start to the day, but not with products that have raised concerns over liver health.” He also urged influencers to prioritise ethical advertising when endorsing products with potential health risks, linking sources supporting his claim.
A good way to start the day? A healthy breakfast.
— TheLiverDoc (@theliverdr) November 8, 2024
No doubt. But Herbalife has no role in it.
Herbalife is a multilevel marketing pyramid scheme company which manufactures low quality mixed protein made from pea and soy and includes other dangerous botanicals, all the while… https://t.co/jsO4l5TH22
This incident also revived debate over Ronaldo’s past stance against sugary drinks like Coca-Cola. During UEFA Euro 2020, Ronaldo famously removed Coca-Cola bottles from view at a press conference, suggesting people should drink water instead. This gesture, widely perceived as an endorsement of healthier choices, even impacted Coca-Cola’s market value.
Now, Ronaldo’s endorsement of Herbalife has led to accusations of inconsistency, with critics questioning his stance on health-related endorsements.
Cristiano Ronaldo:
— M (@monsefp29) November 10, 2024
Coca cola ❌😡🤬
Herbalife ✅🥰🫶🏼 https://t.co/Hr29A9QTxn
This is one of the biggest ponzy scheme ever across continents. But I was surprised by Ronaldo's post. During a press conference at UEFA Euro 2020 in June 2021, Cristiano removed two Coca-Cola bottles placed in front of him and held up a water bottle. And now U-turn?? pic.twitter.com/sAbJfBFKD5
— Pragya Nidhi (@Pragya_Nidhi1) November 10, 2024
Several Indian athletes, including Virat Kohli, Smriti Mandhana, Mary Kom, and Lakshya Sen, also faced similar criticism for appearing in front-page ads as Herbalife ambassadors in Indian newspapers on 10 November 2024.
And we have our celebs also endorsing this as well pic.twitter.com/QAePig1yuY
— Rajith Ramachandran (@rajithr14) November 10, 2024
NDTV initially reported on the backlash with a post titled “Kerala Doctor Calls Out Cristiano Ronaldo For Endorsing Herbalife: "Deprived Of Ethics”, but reportedly took down the article shortly after publication, sparking further speculation. Social media users speculated that NDTV's decision might have been influenced by external pressures or commercial interests, as the platform provided no official explanation.
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Moscow, Dec 25: An Azerbaijani airliner with 67 people onboard crashed Wednesday in the Kazakhstani city of Aktau, leaving at least 32 survivors, according to officials. More than 30 people are likely dead.
Kazakhstan's Emergency Ministry said in a Telegram statement that those on board included five crew. At least 29 have been hospitalized, the ministry told Russia's state news agency RIA Novosti.
Russian news agency Interfax quoted medical workers as saying that four bodies have been recovered and emergency workers at the scene as saying that both pilots, according to a preliminary assessment, died in the crash.
The Embraer 190 aircraft made an emergency landing 3 km from the city, Azerbaijan Airlines said earlier.
Kazakhstan's Emergency Ministry initially said 25 people survived the crash, later revising that number to 27, 28, and then 29 as the search and rescue operation continued at the site of the crash, bringing the supposed death toll down.
Prosecutor General's Office in Azerbaijan later reported that at least 32 people survived the crash, adding that the number wasn't final.
The number of survivors could mean that over 30 people may be dead.
The plane was originally scheduled to travel from the Azerbaijani capital of Baku to the Russian city of Grozny in the North Caucasus. According to Azerbaijan Airlines, 37 passengers were Azerbaijani citizens. There were also 16 Russian nationals, six Kazakhstani and three Kyrgyzstani citizens, it said.
RIA Novosti quoted Russia's civil aviation authority, Rosaviatsia, as saying that preliminary information showed that the pilot had chosen to divert to Aktau after a bird strike on the aircraft led to “an emergency situation on board”.
Mobile phone footage circulating online appeared to show the aircraft making a steep descent before smashing into the ground in a fireball. Other footage showed part of its fuselage ripped away from the wings and the rest of the aircraft, lying upside in the grass. The footage corresponded to the plane's colors and its registration number.
Some of the videos posted on social media showed survivors dragging fellow passengers away from the wreckage of the plane.
Flight-tracking data from FlightRadar24.com showed the aircraft making what appeared to be a figure-right once nearing the airport in Aktau, its altitude moving up and down substantially over the last minutes of the flight before impacting the ground.
FlightRadar24 separately said in an online post that the aircraft had faced “strong GPS jamming” which “made the aircraft transmit bad ADS-B data”, referring to the information that allows flight-tracking websites to follow planes in flight. Russia has been blamed in the past for jamming GPS transmissions in the wider region.
Embraer did not immediately respond to a request for comment early Wednesday morning. In a statement, Azerbaijan Airlines said it would keep members of the public updated and changed its social media banners to solid black.
Azerbaijan's state news agency, Azertac, said that an official delegation consisting of Azerbaijan's emergency situations minister, the country's deputy general prosecutor, and the vice president of Azerbaijan Airlines had been dispatched to Aktau to conduct an “on-site investigation”.
Azerbaijani President Ilham Aliyev, who had been traveling to St Petersburg, returned to Azerbaijan on hearing news of the crash, the president's press service said. Aliyev was due to attend an informal meeting of leaders of Commonwealth of Independent States, a bloc of former Soviet countries founded after the collapse of the Soviet Union.
Aliyev expressed his condolences to the families of the victims in a statement on social media. “It is with deep sadness that I express my condolences to the families of the victims and wish a speedy recovery to those injured,” he wrote.
Russian President Vladimir Putin spoke to Aliyev on the phone and expressed his condolences, Kremlin spokesman Dmitry Peskov told reporters.
Both Kazakhstani and Azerbaijani authorities were investigating the crash. Embraer told The Associated Press in a statement that the company is “ready to assist all relevant authorities.”
Azerbaijan Airlines passenger plane flying from Baku to Grozny crashed in Aktau, Kazakhstan. pic.twitter.com/EnicqHcTGM
— Clash Report (@clashreport) December 25, 2024