Washington, Nov 16: Twitter said Friday its ban on political ads will exempt "caused-based" messages on topics related to social or environmental issues.

The San Francisco-based messaging platform unveiled details of its move to bar all paid political messages, starting November 22, while easing concerns expressed by activists for social causes.

"Ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes are allowed," Twitter said in its new policy.

"However, they may not reference prohibited political advertisers or political content." Twitter announced the political ad ban on October 30, saying the move was aimed at countering the spread of misinformation by politicians.

Chief executive Jack Dorsey said at the time the company wants to head off potential problems from "machine learning-based optimization of messaging and microtargeting, unchecked misleading information, and deep fakes."

Under Twitter's new policy, even exempted cause-based ads would face restrictions on how the messages are targeted -- advertisers may use some geographic targeting "at the state, province or regional level and above," but not by specific locality.

These ads could also be targeted by "keyword" searches on the platform or by "interests" previously indicated by users, but may not be based on political leanings or affiliations or other more refined techniques.

The political ban has drawn mixed reactions: some argue it puts pressure on Facebook to follow suit or take other steps to curb the spread of misinformation from politicians; others say a ban will be difficult to enforce.

Social media platforms have been challenged by President Donald Trump's campaign and its use of ads that contain claims critics say have been debunked by independent fact-checkers.

But Trump 2020 campaign manager Brad Parscale mocked the ban, saying last month, "Twitter just walked away from hundreds of millions of dollars of potential revenue, a very dumb decision for their stockholders." Some analysts point out that the ban will not affect "organic" content, or messages from politicians that are shared or retweeted by supporters, and that it could encourage the use of "bots" or paid users to amplify the tweets.

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Hyderabad, Dec 22: Top Telugu actor Allu Arjun did not leave the theatre during the screening of 'Pushpa-2' on December 4 despite being told to do so in view of a stampede in which a woman died, police officials claimed on on Sunday.

Speaking at a press conference on the annual round-up of 2024, city police commissioner C V Anand showed a video, made by police, on the situation that prevailed when the stampede occurred.

The video was made by collating footage, including from news channels and cell phone clips. It suggests the actor remained in the theatre till the midnight.

Anand did not make any comment on the video, but said the media can draw its own conclusions.

A police official talked about the sequence of events on the fateful night of December 4.

He said that he and other police officials informed a manager of Allu Arjun about the death of the woman and told him that the situation was out of control. He indicated that they were not allowed to meet the actor.

Allu Arjun's staff members told them that they would convey the matter to the actor but did not do so, he said.

The official said he later managed to reach the actor, told him about the woman's death and asked him to leave the theatre so that the fans don't harm each other while trying to catch a glimpse of him.

The official also told the actor that security arrangements would be made for his exit.

However, the actor said he would go only after watching the film, the police official said.

Later, accompanied by a senior officer, the official went inside and brought the actor out, he said.

Amid allegations that bouncers hired by Allu Arjun pushed crowds as well as policemen when the stampede occurred at the cinema hall, the police commissioner warned that stringent action as per law would be taken if THE bouncers indeed misbehaved with the police on duty.

The VIPs would be made responsible for the behaviour of the bouncers hired by them, he said.

Asked if the police would appeal against the interim bail granted to Allu Arjun, the commissioner refused to give a direct response, just saying it is part of the investigation.

What course of action is taken would be known in the days to come, he said.

He also declined to comment when asked if the family of the deceased told him about Allu Arjun's team or film production team allegedly threatening them not to speak on the issue.

Meanwhile, state Cinematography Minister Komatireddy Venkat Reddy found fault with Allu Arjun responding on Saturday to the debate in the Legislative Assembly.

The minister, who observed that the actor should have respect for the government and the chief minister, demanded an apology from Allu Arjun to the government and the CM.

"This government is never vindictive. As Cinematography Minister, we allowed benefit shows and hiking ticket prices to promote the film industry," he said.

However, Union Minister of State for Home Bandi Sanjay Kumar found fault with CM Revanth Reddy for his comments on Allu Arjun in the Assembly on Saturday.

The comments of the CM sounded like character assassination of Allu Arjun and hurting the Telugu film industry, he alleged in a statement.

Later in the day, Sanjay Kumar visited a boy who is undergoing treatment in a hospital after being injured in the stampede.

"Consoled his father over the heartbreaking loss of his wife, Revathi. I pray to god that Sritej recovers at the earliest. Assured support to the family in this difficult time," Kumar said on X.

Earlier in the day, state DGP Jitender told reporters in Karimnagar district that film personalities and all others should understand that safety and security of citizens is utmost important, and also conduct themselves accordingly.