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Bangalore: In the ever-changing world of marketing, companies are constantly looking for new and innovative ways to promote their products. One recent trend that has taken the world by storm is the use of memes, and a Bengaluru-based company is taking this to the next level by hiring a dedicated "Chief Meme Officer" with a generous salary package of over 1 Lakh. Meanwhile, traffic and police authorities have also started to find one’s feet into the “Memeing” way of making the public aware of the rules and guidelines.

In one such instance, The Bangalore City Police on Sunday added a touch of humor to the RCB fan’s Sunday, with a tweet saying “Eee sala....trophy bagge gottilla, guidelines follow maadi parking pakka sigutte,” (We Don’t know about the Trophy, but do follow the guidelines you will certainly get a parking spot).

 

In addition to the above tweet,The police department's Twitter handle joined the meme marketing trend with its Witty Tweets on Road Safety during IPL 2023, as they wrote “We need more of these drives tonight. But only STRAIGHT DRIVES on the road tonight. DO NOT DRINK AND DRIVE or you'll be the next wicket.”

The tweets have received an overwhelming response over the sphere. Using memes in marketing and public service announcements has been well-received by the public, highlighting the power of humor and social media to effectively spread messages.

Amidst the scorching heat, RCB’s spectacular win against Mumbai Indians, however, proved to be an exhilarating one for RCB fans, particularly fans of Virat Kohli, as it stoked their enthusiasm for the tournament.

RCB dominated Mumbai Indians in their opening match of IPL 2023, winning by eight wickets in Bengaluru. Virat Kohli and Faf du Plessis put on a stunning 148-run opening partnership, with du Plessis scoring 73 off 43 balls. Mumbai Indians struggled early on and were 48/4 in 8.5 overs, but Tilak Verma's unbeaten 84 off 46 balls helped them reach a respectable total of 171/7. Verma combined with Nehal Wadhela and Arshad Khan to take the team out of trouble, but RCB comfortably chased down the target with Kohli remaining unbeaten on 82 off 49 balls.

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Mumbai (PTI): Maharashtra Chief Minister Devendra Fadnavis on Wednesday described Deputy CM Ajit Pawar’s tragic death in a plane crash as unbelievable, and said he had lost a good friend.

Fadnavis said “today” (January 28) will be a government holiday and there will be a three-day state mourning as a mark of respect to Pawar.

Ajit Pawar’s death has left a void that will never be filled, he said. “After working closely together, it is unbelievable that he is no more,” Fadnavis said.

Talking to reporters, Fadnavis described Pawar as a people’s leader who knew the state well and had a deep understanding of the issues in Maharashtra. He said it takes several years to build and establish such leadership.

Fadnavis said he had apprised Prime Minister Narendra Modi and Union Home Minister Amit Shah about the tragedy. The CM said he had also spoken with Ajit Pawar’s cousin Supriya Sule and his son Parth Pawar.

“Both (Deputy CM) Eknath Shinde and I are leaving for Baramati now. Once their entire family gathers in Baramati, we will share further details,” he said.

The entire state stands by Pawar’s family and his party NCP in this hour of grief, he added.

Ajit Pawar, 66, and four other persons were killed after an aircraft carrying them crashed in Maharashtra’s Pune district on Wednesday morning, officials said. The incident occurred when the plane carrying Pawar and others landed near Baramati, they said.

Several state BJP leaders, including Ashish Shelar, Ravindra Chavan and Chandrashekhar Bawankule, expressed deep grief over Pawar’s passing.

“This heart-wrenching incident has left the mind numb. Maharashtra has lost an experienced, dutiful and resolute leader,” state minister Shelar said.

Pawar left a distinct imprint on the state’s politics through his strong grip over administration, decisiveness and relentless drive for Maharashtra’s all-round progress. “Firmness, discipline, punctuality and tireless dedication were defining aspects of his personality,” he said.

BJP state president Ravindra Chavan said Maharashtra’s politics was unimaginable without Pawar. He said Pawar was known as a dynamic leader with a powerful command over administration and an unwavering focus on the state’s comprehensive development.

He said Pawar held the record for serving the longest tenure as deputy CM in the state’s history and left an indelible mark while handling key portfolios such as irrigation, energy and finance. “With his passing, Maharashtra has lost a firm, disciplined, punctual and indefatigable leader. This void can never be filled,” Chavan said.

Revenue Minister Chandrashekhar Bawankule described Pawar as a senior friend and guide. “Even now, it is difficult to accept that this tragedy has really happened,” he said. Pawar would be remembered as a true people’s leader who gave clear direction and unstoppable momentum to Maharashtra’s all-round development, Bawankule said.

Recalling Pawar’s immense administrative experience, Bawankule said he had personally sought the NCP leader’s advice on several occasions.

“The loss of Ajitdada is not merely the departure of one leader; it is a profound loss for Maharashtra itself. The nation has lost a visionary statesman, and I have lost a dear elder friend and guide,” Bawankule said, adding that the reality of Pawar no longer being among them felt impossible to accept.

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