Bangalore: In the ever-changing world of marketing, companies are constantly looking for new and innovative ways to promote their products. One recent trend that has taken the world by storm is the use of memes, and a Bengaluru-based company is taking this to the next level by hiring a dedicated "Chief Meme Officer" with a generous salary package of over 1 Lakh. Meanwhile, traffic and police authorities have also started to find one’s feet into the “Memeing” way of making the public aware of the rules and guidelines.

In one such instance, The Bangalore City Police on Sunday added a touch of humor to the RCB fan’s Sunday, with a tweet saying “Eee sala....trophy bagge gottilla, guidelines follow maadi parking pakka sigutte,” (We Don’t know about the Trophy, but do follow the guidelines you will certainly get a parking spot).

 

In addition to the above tweet,The police department's Twitter handle joined the meme marketing trend with its Witty Tweets on Road Safety during IPL 2023, as they wrote “We need more of these drives tonight. But only STRAIGHT DRIVES on the road tonight. DO NOT DRINK AND DRIVE or you'll be the next wicket.”

The tweets have received an overwhelming response over the sphere. Using memes in marketing and public service announcements has been well-received by the public, highlighting the power of humor and social media to effectively spread messages.

Amidst the scorching heat, RCB’s spectacular win against Mumbai Indians, however, proved to be an exhilarating one for RCB fans, particularly fans of Virat Kohli, as it stoked their enthusiasm for the tournament.

RCB dominated Mumbai Indians in their opening match of IPL 2023, winning by eight wickets in Bengaluru. Virat Kohli and Faf du Plessis put on a stunning 148-run opening partnership, with du Plessis scoring 73 off 43 balls. Mumbai Indians struggled early on and were 48/4 in 8.5 overs, but Tilak Verma's unbeaten 84 off 46 balls helped them reach a respectable total of 171/7. Verma combined with Nehal Wadhela and Arshad Khan to take the team out of trouble, but RCB comfortably chased down the target with Kohli remaining unbeaten on 82 off 49 balls.

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Hukkeri (PTI): Union Home Minister Amit Shah on Friday said Congress leader Rahul Gandhi is contesting the Lok Sabha elections from Raebareli in Uttar Pradesh after running away from Amethi and predicted that he will lose the polls there against the BJP candidate by a huge margin.

He also said former AICC President Sonia Gandhi's multiple attempts to "launch" Rahul Gandhi had failed and claimed that this was the twenty-first attempt.

The top BJP leader addressed a public meeting here in Belagavi district for party candidate from Chikkodi Lok Sabha segment Annasaheb Jolle.

"Modi ji tried and at once Chandrayaan (mission to Moon) got launched. Sonia Gandhi has launched this 'yaan' named Rahul Baba (Rahul Gandhi) twenty times, but her launching has not been successful. Today for the twenty-first time, running away from Amethi, he has filed nomination from Raebareli," Shah said.

He said, "Rahul Baba, I'm telling the result of Raebareli from here. Against BJP's candidate Dinesh Pratap Singh, you will lose by a huge margin. Write down my words."

Rahul Gandhi is contesting the elections from the Raebareli seat in Uttar Pradesh, the constituency held by his mother Sonia Gandhi for the last two decades.

Kishori Lal Sharma, a close aide of the Gandhi family, has been fielded from the Amethi Lok Sabha seat, the party said in a statement on Friday.

The two seats will go to polls on May 20 in the fifth of the seven-phase general election.

Ending days of suspense, the party announced the candidates from the two seats on Friday.

Raebareli is a constituency which had earlier elected Rahul Gandhi's mother Sonia Gandhi, his grandmother Indira Gandhi and his grandfather Feroze Gandhi.

The constituency has also been represented by family members and friends of the Gandhi-Nehru family.

Rahul Gandhi has also contested the ongoing Lok Sabha polls from Wayanad in Kerala which went to polls on April 26.