Bangalore: In the ever-changing world of marketing, companies are constantly looking for new and innovative ways to promote their products. One recent trend that has taken the world by storm is the use of memes, and a Bengaluru-based company is taking this to the next level by hiring a dedicated "Chief Meme Officer" with a generous salary package of over 1 Lakh. Meanwhile, traffic and police authorities have also started to find one’s feet into the “Memeing” way of making the public aware of the rules and guidelines.

In one such instance, The Bangalore City Police on Sunday added a touch of humor to the RCB fan’s Sunday, with a tweet saying “Eee sala....trophy bagge gottilla, guidelines follow maadi parking pakka sigutte,” (We Don’t know about the Trophy, but do follow the guidelines you will certainly get a parking spot).

 

In addition to the above tweet,The police department's Twitter handle joined the meme marketing trend with its Witty Tweets on Road Safety during IPL 2023, as they wrote “We need more of these drives tonight. But only STRAIGHT DRIVES on the road tonight. DO NOT DRINK AND DRIVE or you'll be the next wicket.”

The tweets have received an overwhelming response over the sphere. Using memes in marketing and public service announcements has been well-received by the public, highlighting the power of humor and social media to effectively spread messages.

Amidst the scorching heat, RCB’s spectacular win against Mumbai Indians, however, proved to be an exhilarating one for RCB fans, particularly fans of Virat Kohli, as it stoked their enthusiasm for the tournament.

RCB dominated Mumbai Indians in their opening match of IPL 2023, winning by eight wickets in Bengaluru. Virat Kohli and Faf du Plessis put on a stunning 148-run opening partnership, with du Plessis scoring 73 off 43 balls. Mumbai Indians struggled early on and were 48/4 in 8.5 overs, but Tilak Verma's unbeaten 84 off 46 balls helped them reach a respectable total of 171/7. Verma combined with Nehal Wadhela and Arshad Khan to take the team out of trouble, but RCB comfortably chased down the target with Kohli remaining unbeaten on 82 off 49 balls.

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Mumbai (PTI): Aviation watchdog DGCA on Friday eased the flight duty norms by allowing substitution of leaves with a weekly rest period amid massive operational disruptions at IndiGo, according to sources.

As per the revised Flight Duty Time Limitations (FDTL) norms, "no leave shall be substituted for weekly rest", which means that weekly rest period and leaves are to be treated separately. The clause was part of efforts to address fatigue issues among the pilots.

Citing IndiGo flight disruptions, sources told PTI that the Directorate General of Civil Aviation (DGCA) has decided to withdraw the provision 'no leave shall be substituted for weekly rest' from the FDTL norms.

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"In view of the ongoing operational disruptions and representations received from various airlines regarding the need to ensure continuity and stability of operations, it has been considered necessary to review the said provision," DGCA said in a communication dated December 5.

The gaps in planning ahead of the implementation of the revised FDTL, the second phase of which came into force from November 1, have resulted in crew shortage at IndiGo and is one of the key reasons for the current disruptions.