Washington (The Conversation): While the cage fight between Meta CEO Mark Zuckerberg and Tesla CEO Elon Musk seems to be on hold, if these men do ever end up sparring, it'll give a whole new meaning to the term "tech bro."

The two billionaires' business interests have butted heads in the past: Musk's 2016 test launch of a SpaceX rocket destroyed Zuckerberg's USD 200 million satellite. In 2022, Musk said Zuckerberg shouldn't dominate social media and encouraged people to abandon Meta-owned Facebook. Meta also recently launched Threads, which competes directly with Musk's X, formerly known as Twitter.

But threatening to beat the pulp out of each other represents a new if not bizarre form of one-upmanship for the two men. At one point, it was rumored that the livestreamed fight would take place in Rome's Colosseum, where gladiators once gruesomely battled to the death.

What in the name of Maximus is going on?

Though Musk and Zuckerberg have attempted to frame their pugilistic pursuit as a once-in-a-generation event, they are far from alone. They join the ranks of other high-profile men in public and political positions who have shown off their physical strength to burnish their status.

As a gender scholar, I've seen how these fights let's call them "performances of virility" tend to coincide with beliefs that masculinity is either in crisis or under attack.

Money can't buy masculinity

You don't usually see two wealthy white billionaires duking it out. So what would Musk and Zuckerberg gain from fighting each other?

As sociologist Scott Melzer writes in his study of fight clubs, "Manhood Impossible," fighting is culturally associated with masculinity, and U.S. culture celebrates men's violence in the right contexts.

For white-collar white men, Melzer explains, fighting can help them to feel they have passed a test of adulthood and fulfilled the cultural requirement of strength. The fighting helps them prove to themselves that they are "real men," despite their soft probably manicured hands.

To me, the chest puffing between Musk and Zuckerberg is a desperate display of masculinity for two tech nerds with deep pockets. They say money can't buy happiness. Perhaps money can't buy masculinity, either.

Kris Paap, author of "Working Construction," explains that men who don't take risks are often seen by their peers as weak and effeminate. Men who risk their health and well-being, on the other hand, prove their bravado for the respect of their peers.

This is particularly the case for working-class men. But politicians have also put on gloves to fight for admiration and political clout through displays of physical prowess.

In 2012, Justin Trudeau squared off against Senator Patrick Brazeau in a boxing match. A member of Canada's Parliament who came from money and political royalty, Trudeau declared before the match that he was "put on this planet to do this I fight and I win."

After emerging from the bout victorious, Trudeau's image as a scrawny nepo baby all but evaporated. Three years later, he became prime minister just like his dad.

There are countless examples of other powerful men looking to showcase their virility. Russian President Vladimir Putin infamously rode horses shirtless, while U.S. President Joe Biden once said that when he was in high school, he would have taken Donald Trump "behind the gym and beat the hell" out of him.

For almost two centuries, performances of masculinity from William Henry Harrison to Donald Trump have been a part of successful U.S. presidential campaigns.

The end of men again and again

It is no coincidence that Musk vs. Zuckerberg comes at a time when there is popular perception that masculinity is in crisis. Women are obtaining college degrees at a faster clip than men, while income gaps are closing. Suicides and overdoses among men often termed "deaths of despair" are on the rise.

Belief in a "crisis of masculinity" spikes during times of progressive social change. And proponents of this view tend to blame feminists and other social progressives for critiquing traditionally masculine mores and values, which, they claim, is causing men to spiral.

Gender scholars point to the turn of the 20th century and the 1990s as other moments of social change that sparked similar anxieties.

In 1890, moves toward coeducation stoked debates around girls and boys being taught the same curriculum. Advocates suggested that sex shouldn't matter in the classroom and that girls' education should prepare them for jobs outside the home.

This didn't go over well with men who benefited from gender segregation. The Boy Scouts of America actually emerged in 1910 so that boys were assured a space where girls and women weren't allowed and where boys would be "sufficiently" acquainted with masculinity.

Similarly, the emergence of identity politics in the 1990s, which highlighted rights-based ideologies, scrutinized, in particular, the privileges of white men.

Today, social progress whether it's more women in the workplace, more women in political office or girls permitted to join what is now referred to as "the Scouts" seems to stoke men's insecurities.

You can see it in the popularity of men's rights advocates like Jordan Peterson, who claims men are being asked to castrate themselves in the name of equality. And you can see it in conservative commentator Ben Shapiro's scorn toward the "Barbie" movie, which has been lauded for calling out patriarchal values.

In these moments, men have historically taken predictable actions to reclaim the idea that they are inherently different from women and thus belong in different spaces.

Sociologist Martha McCaughey has pointed out how evolutionary biology has become the popular way to argue that men just can't help their "innate propensities."
This includes the urge to dominate others, whether that's in business, in bed or, yes, in the ring.

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Masyaf (Syria), Sep 9: The number of people killed in overnight Israeli strikes in Syria has risen to 18 with dozens more wounded, Syria's health minister said on Monday — the largest death toll in such an attack since the beginning of the war in Gaza.

One of the sites targeted was a research centre used in the development of weapons, a war monitor said. Syrian officials said civilian sites were targeted.

Israel regularly targets military sites in Syria linked to Iran and the Lebanese group Hezbollah. Those strikes have become more frequent as Hezbollah has exchanged fire with Israeli forces for the past 11 months against the backdrop of Israel's war against Hamas — a Hezbollah ally — in Gaza.

However, the intensity and death toll of Sunday night's strikes were unusual.

There was no immediate comment from the Israeli military. Israel has carried out hundreds of strikes on targets inside government-controlled parts of war-torn Syria in recent years, but it rarely acknowledges or discusses the operations. The strikes often target Syrian forces or Iranian-backed groups.

Israel has vowed to stop Iranian entrenchment in Syria, particularly since Syria is a key route for Iran to send weapons to Hezbollah.

Israeli strikes hit several areas in central Syria, damaging a highway in Hama province and sparking fires, Syrian state news agency SANA said.

Speaking to reporters, Syrian Health Minister Hassan al-Ghabbash described the strikes as a “brutal and barbaric aggression”. He said the death toll had risen to 18 with nearly 40 wounded.

The Syrian Observatory for Human Rights, a UK-based war monitor, said 25 were killed, including at least five civilians, while the others included Syrian army soldiers and members of Hezbollah and other Iran-linked armed groups.

One strike targeted a scientific research centre in Masyaf, and others struck sites where “Iranian militias and experts are stationed to develop weapons in Syria”, the observatory said. It said the research centre was reportedly used for developing weapons, including short- and medium-range precision missiles and drones.

Minister of Electricity Mohammad al-Zamel said the strikes had caused “truly significant” damage to water and electricity infrastructure.

“This brutal attack targeted civilian targets, and the martyrs were mostly civilians, as were the wounded,” he said.

Local media also reported strikes around the coastal city of Tartous, which the observatory said were the result of air defense missiles falling.

On Monday afternoon, a charred car remained at the scene of one strike and smoke was still rising from some spots where fires had been put out.