Some of Zee Entertainment’s popular television shows are now blatantly pushing Prime Minister Narendra Modi’s image and the schemes that have been announced under the BJP government. With the General Elections just days away, the ruling party seems to be leaving no platform bereft of their covert or outright promotional activity on behalf of the prime minister.
A Modi Biopic, NaMo TV, and Now TV Serials Campaigning For Modi?
Vartha Bharati | 07-04-2019 | 19:44:00 IST
Here are examples from two popular television serials, both on the Zee Entertainment Network’s group of channels, that are openly propagating Narendra Modi’s image and the Swachh Bharat campaign, the Pradhan Mantri Ujjwala Gas Yojana and the Pradhan Mantri Mudra Yojana on their shows.
The Glorification of He-Who-Must-Not-Be-Named
These clips tweeted by @Victimgames show an episode of Bhabiji Ghar Par Hain!highlighting the information that the government has built 9 crore toilets under its Swachh Bharat Abhiyaan, saying that now Indian citizens no longer have to relieve themselves in public.
Bhabiji Ghar Par Hain! promoting PM Modi and Swachh Bharat Abhiyaan.
That aside, the dialogue writer of the episode, which aired on 4 April, has the best of adjectives to describe the current PM (without naming him) in these words:
“Ek woh aadmi hai jo din bhar desh ki akhandta aur swachhta ki baat karta hai...” (And then there’s a man who talks about the country’s oneness and cleanliness all day...)
and
“Jaise hamari aaj ki sarkar poore josh kharosh se lagi hui hai ki bharat ki ekta aur akhandta ko khatra na pahunche, swachhta abhiyan ki baat kar rahi hai. Aaj ek karmat, sushil, gyaani, atulniya purush ki wajah se hum swachhta ki vatavaran mein saans le rahe hain.” (We have a government today that is focused enthusiastic about protecting India’s unity, that is talking about a cleanliness drive. Today, because of one hardworking, sincere, wise, extraordinary man, we can breathe in a clean environment.)
Another episode of Bhabiji Ghar Par Hain!, which aired on 5 April, plugs the Pradhan Mantri Ujjwala Gas Yojana, while publicising information that 5 crore households will benefit from it and that it will generate 1 lakh jobs.
Bhabiji Ghar Par Hain! promoting PM Modi and Ujjwala Gas Yojana.
Again there is a glorification of PM Narendra Modi with a not-so-subtle reference to the ‘Modi hai toh mumkin hai’ slogan.
“Aapko pata hai ab kuch bhi namumkin nahin hai, sab kuch mumkin hai. Aur yeh sab mumkin woh kiye hain jo hum sab ke beech mein se nikal kar aaye hain (You know that now nothing is impossible, everything is possible. And the one who has made all this possible is one who rose up from amongst us),” says the wife to her husband in the show.
Yesterday i realized Modi has found another venue to advertise himself. i watch "Bhabhi ji ghar par hain" (that's right, deal with it), this TV serial has started to use some not so subtle Product placement/advertisement recently, but yesterday something else happened
— Victim (Heath Ledger) Floperoi (@VictimGames) April 6, 2019
...1/n pic.twitter.com/hClL6PErvF
The ‘Mumkin-Namumkin’ Wordplay
An excerpt of another popular show Tujhse Hai Raabta tweeted by @MautKaPashinda, shows the main characters promoting the Pradhan Mantri Mudra Yojana, which has apparently (according to the show) benefitted more than 15 crore people across the country.
Once again there is a reference to the ‘namumkin’ and ‘mumkin’ – keywords from Modi’s slogan – in the show, and a dialogue that says that this would have been an impossible dream 5 years ago.
— Rohan Desai (@MautKaPashinda) April 6, 2019
While Bhabiji Ghar Par Hain! airs on TV, Tujhse Hai Raabta is a part of Zee TV’s shows, both channels are owned by the Zee Group.
According to an insider, though the production companies involved in the scripting and making of these shows may not be supporters of the BJP, they would have no say when it comes to the content that they carry if the diktat to promote PM Modi and his schemes comes from the channel’s top management.
Remember, there is already a full-feature film on the PM titled PM Narendra Modi,an entire web series on Eros Now on Modi, a 24-hour channel NaMo TV dedicated to the PM, besides other media and news channels which unabashedly toe the state’s line.
Added to this, if the government also wants to push its agenda via TV soaps before the general elections, it just exposes an unhealthy streak of desperation in the current establishment.
Courtesy: www.thequint.com
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Cong takes swipe at PM over India not being part of US-led 'Pax Silica' grouping
13-12-2025 ¦
13-12-2025 IST
New Delh (PTI) The Congress on Saturday said it is perhaps not very surprising that India is not part of a US-led strategic initiative to build a secure silicon supply chain, given the "sharp downturn" in the Trump-Modi ties, and asserted that it would have been to "our advantage if we had been part of this group".
Congress general secretary in charge of communications Jairam Ramesh took a swipe at Prime Minister Narendra Modi, saying the news of India not being part of the group comes after the PM had enthusiastically posted on social media about a telephone call with his "once-upon-a-time good friend and a recipient of many hugs in Ahmedabad, Houston, and Washington DC".
In a lengthy post on X, Ramesh said, "According to some news reports, the US has excluded India from a nine-nation initiative it has launched to reduce Chinese control on high-tech supply chains. The agreement is called Pax Silica, clearly as a counter to Pax Sinica. The nations included (for the moment at least) are the US, Japan, the Republic of Korea, Singapore, the Netherlands, the United Kingdom, Israel, the United Arab Emirates, and Australia."
"Given the sharp downturn in the Trump-Modi ties since May 10th, 2025, it is perhaps not very surprising that India has not been included. Undoubtedly, it would have been to our advantage if we had been part of this group."
"This news comes a day after the PM had enthusiastically posted on his telephone call with his once-upon-a-time good friend and a recipient of many hugs in Ahmedabad, Houston, and Washington DC," the Congress leader asserted.
The new US-led strategic initiative, rooted in deep cooperation with trusted allies, has been launched to build a secure and innovation-driven silicon supply chain.
According to the US State Department, the initiative called 'Pax Silica' aims to reduce coercive dependencies, protect the materials and capabilities foundational to artificial intelligence (AI), and ensure aligned nations can develop and deploy transformative technologies at scale.
The initiative includes Japan, South Korea, Singapore, the Netherlands, the United Kingdom, Israel, the United Arab Emirates, and Australia. With the exception of India, all other QUAD countries -- Japan, Australia and the US -- are part of the new initiative.
New Delhi will host the India-AI Impact Summit 2026 on February 19-20, focusing on the principles of 'People, Planet, and Progress'. The summit, announced by Prime Minister Narendra Modi at the France AI Action Summit, will be the first-ever global AI summit hosted in the Global South.
Prime Minister Modi and US President Trump on Thursday discussed ways to sustain momentum in the bilateral economic partnership in a phone conversation amid signs of the two sides inching closer to firming up a much-awaited trade deal.
The phone call between the two leaders came on a day Indian and American negotiators concluded two-day talks on the proposed bilateral trade agreement that is expected to provide relief to India from the Trump administration's whopping 50 per cent tariffs on Indian goods.
In a social media post, Modi had described the conversation as "warm and engaging".
"We reviewed the progress in our bilateral relations and discussed regional and international developments. India and the US will continue to work together for global peace, stability and prosperity," Modi had said without making any reference to trade ties.
