Some of Zee Entertainment’s popular television shows are now blatantly pushing Prime Minister Narendra Modi’s image and the schemes that have been announced under the BJP government. With the General Elections just days away, the ruling party seems to be leaving no platform bereft of their covert or outright promotional activity on behalf of the prime minister.
A Modi Biopic, NaMo TV, and Now TV Serials Campaigning For Modi?
Vartha Bharati | 07-04-2019 | 19:44:00 IST
Here are examples from two popular television serials, both on the Zee Entertainment Network’s group of channels, that are openly propagating Narendra Modi’s image and the Swachh Bharat campaign, the Pradhan Mantri Ujjwala Gas Yojana and the Pradhan Mantri Mudra Yojana on their shows.
The Glorification of He-Who-Must-Not-Be-Named
These clips tweeted by @Victimgames show an episode of Bhabiji Ghar Par Hain!highlighting the information that the government has built 9 crore toilets under its Swachh Bharat Abhiyaan, saying that now Indian citizens no longer have to relieve themselves in public.
Bhabiji Ghar Par Hain! promoting PM Modi and Swachh Bharat Abhiyaan.
That aside, the dialogue writer of the episode, which aired on 4 April, has the best of adjectives to describe the current PM (without naming him) in these words:
“Ek woh aadmi hai jo din bhar desh ki akhandta aur swachhta ki baat karta hai...” (And then there’s a man who talks about the country’s oneness and cleanliness all day...)
and
“Jaise hamari aaj ki sarkar poore josh kharosh se lagi hui hai ki bharat ki ekta aur akhandta ko khatra na pahunche, swachhta abhiyan ki baat kar rahi hai. Aaj ek karmat, sushil, gyaani, atulniya purush ki wajah se hum swachhta ki vatavaran mein saans le rahe hain.” (We have a government today that is focused enthusiastic about protecting India’s unity, that is talking about a cleanliness drive. Today, because of one hardworking, sincere, wise, extraordinary man, we can breathe in a clean environment.)
Another episode of Bhabiji Ghar Par Hain!, which aired on 5 April, plugs the Pradhan Mantri Ujjwala Gas Yojana, while publicising information that 5 crore households will benefit from it and that it will generate 1 lakh jobs.
Bhabiji Ghar Par Hain! promoting PM Modi and Ujjwala Gas Yojana.
Again there is a glorification of PM Narendra Modi with a not-so-subtle reference to the ‘Modi hai toh mumkin hai’ slogan.
“Aapko pata hai ab kuch bhi namumkin nahin hai, sab kuch mumkin hai. Aur yeh sab mumkin woh kiye hain jo hum sab ke beech mein se nikal kar aaye hain (You know that now nothing is impossible, everything is possible. And the one who has made all this possible is one who rose up from amongst us),” says the wife to her husband in the show.
Yesterday i realized Modi has found another venue to advertise himself. i watch "Bhabhi ji ghar par hain" (that's right, deal with it), this TV serial has started to use some not so subtle Product placement/advertisement recently, but yesterday something else happened
— Victim (Heath Ledger) Floperoi (@VictimGames) April 6, 2019
...1/n pic.twitter.com/hClL6PErvF
The ‘Mumkin-Namumkin’ Wordplay
An excerpt of another popular show Tujhse Hai Raabta tweeted by @MautKaPashinda, shows the main characters promoting the Pradhan Mantri Mudra Yojana, which has apparently (according to the show) benefitted more than 15 crore people across the country.
Once again there is a reference to the ‘namumkin’ and ‘mumkin’ – keywords from Modi’s slogan – in the show, and a dialogue that says that this would have been an impossible dream 5 years ago.
— Rohan Desai (@MautKaPashinda) April 6, 2019
While Bhabiji Ghar Par Hain! airs on TV, Tujhse Hai Raabta is a part of Zee TV’s shows, both channels are owned by the Zee Group.
According to an insider, though the production companies involved in the scripting and making of these shows may not be supporters of the BJP, they would have no say when it comes to the content that they carry if the diktat to promote PM Modi and his schemes comes from the channel’s top management.
Remember, there is already a full-feature film on the PM titled PM Narendra Modi,an entire web series on Eros Now on Modi, a 24-hour channel NaMo TV dedicated to the PM, besides other media and news channels which unabashedly toe the state’s line.
Added to this, if the government also wants to push its agenda via TV soaps before the general elections, it just exposes an unhealthy streak of desperation in the current establishment.
Courtesy: www.thequint.com
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Smriti Mandhana named BBC Indian Sportswoman of the Year for 2025
16-02-2026 ¦
16-02-2026 IST
New Delhi (PTI): Star batter Smriti Mandhana, who played a pivotal role in India's historic 2025 Women's World Cup triumph, was named the BBC Indian Sportswoman of the Year for 2025 at a glittering function here on Monday.
Chess prodigy Divya Deshmukh won the Emerging Player of the Year award, for her historic FIDE Women's World Cup triumph at just 20.
Preethi Pal was named the Para-Sportswoman of the Year, for winning two bronze medals at the 2024 Paris Paralympics in track and field, while Anjali Bhagwat was honoured with the Lifetime Achievement Award, recognising her pioneering career as India's first woman shooter to reach an Olympic final and her trailblazing success on the world stage.
Mandhana, who is currently touring Australia with the Indian team for multi-format bilateral assignments, said in a video message: "Thank you BBC for giving me the awardfor Best Sportswoman of the Year. 2025 was a special year for women's cricket, especiallytowards the end we had a World Cup and I'm happy I could contribute and help India win matches.".
At 29, the left-handed batter is already among the game's greats, with the second-highest number of centuries in women's One Day Internationals and ranking third in total runsscored among current players worldwide.
Hailing from Sangli city in Maharashtra, the affable Mandhana was inspired by her father and brother, both of whom played cricket at the district level.
In September last year, she made a 50-ball hundred against Australia – the fastest 50 over international ton (men and women) by an Indian in the format, breaking Virat Kohli's record.
The award winners were decided by a distinguished grand jury comprising Leander Paes, Deepa Malik, and Anju Bobby George.
Praising the athletes' achievements CEO of BBC News, Jonathan Munro said: "Congratulations to this year's winners who showcase the very best in sporting excellence. The BBC World Service is committed to bringing such stories of human endeavour and outstanding success to audiences across India and around the world.".
Additionally, the ceremony also celebrated a wide spectrum of talent and impact, recognizing star performers and changemakers for redefining the landscape of Indian sport.
BBC Star Performers of the Year 202.
• Indian Women's Cricket Team: for their historic World Cup victory.
• Ekta Bhyan, Deepthi Jeevanji and Preethi Pal: for their trailblazing performances at the World Para Athletics Championship.
• Indian Women's Cricket Team for the Blind: for their inspiring World Cup victory.
• Indian Women's Kabaddi Team: for their smashing victory in World Cup.
.
BBC Changemakers of the Year 202.
• Indian Women's Ice Hockey Team: for breaking barriers in a non-traditional sport.
• Rajbir Kaur: Indian field hockey player and former captain of the women’s national team.
• Savita Punia: Indian field hockey player and current member of the national team.
• Paani Devi: recognised for her impactful contribution to grassroots sport.
