Some of Zee Entertainment’s popular television shows are now blatantly pushing Prime Minister Narendra Modi’s image and the schemes that have been announced under the BJP government. With the General Elections just days away, the ruling party seems to be leaving no platform bereft of their covert or outright promotional activity on behalf of the prime minister.
A Modi Biopic, NaMo TV, and Now TV Serials Campaigning For Modi?
Vartha Bharati | 07-04-2019 | 19:44:00 IST
Here are examples from two popular television serials, both on the Zee Entertainment Network’s group of channels, that are openly propagating Narendra Modi’s image and the Swachh Bharat campaign, the Pradhan Mantri Ujjwala Gas Yojana and the Pradhan Mantri Mudra Yojana on their shows.
The Glorification of He-Who-Must-Not-Be-Named
These clips tweeted by @Victimgames show an episode of Bhabiji Ghar Par Hain!highlighting the information that the government has built 9 crore toilets under its Swachh Bharat Abhiyaan, saying that now Indian citizens no longer have to relieve themselves in public.
Bhabiji Ghar Par Hain! promoting PM Modi and Swachh Bharat Abhiyaan.
That aside, the dialogue writer of the episode, which aired on 4 April, has the best of adjectives to describe the current PM (without naming him) in these words:
“Ek woh aadmi hai jo din bhar desh ki akhandta aur swachhta ki baat karta hai...” (And then there’s a man who talks about the country’s oneness and cleanliness all day...)
and
“Jaise hamari aaj ki sarkar poore josh kharosh se lagi hui hai ki bharat ki ekta aur akhandta ko khatra na pahunche, swachhta abhiyan ki baat kar rahi hai. Aaj ek karmat, sushil, gyaani, atulniya purush ki wajah se hum swachhta ki vatavaran mein saans le rahe hain.” (We have a government today that is focused enthusiastic about protecting India’s unity, that is talking about a cleanliness drive. Today, because of one hardworking, sincere, wise, extraordinary man, we can breathe in a clean environment.)
Another episode of Bhabiji Ghar Par Hain!, which aired on 5 April, plugs the Pradhan Mantri Ujjwala Gas Yojana, while publicising information that 5 crore households will benefit from it and that it will generate 1 lakh jobs.
Bhabiji Ghar Par Hain! promoting PM Modi and Ujjwala Gas Yojana.
Again there is a glorification of PM Narendra Modi with a not-so-subtle reference to the ‘Modi hai toh mumkin hai’ slogan.
“Aapko pata hai ab kuch bhi namumkin nahin hai, sab kuch mumkin hai. Aur yeh sab mumkin woh kiye hain jo hum sab ke beech mein se nikal kar aaye hain (You know that now nothing is impossible, everything is possible. And the one who has made all this possible is one who rose up from amongst us),” says the wife to her husband in the show.
Yesterday i realized Modi has found another venue to advertise himself. i watch "Bhabhi ji ghar par hain" (that's right, deal with it), this TV serial has started to use some not so subtle Product placement/advertisement recently, but yesterday something else happened
— Victim (Heath Ledger) Floperoi (@VictimGames) April 6, 2019
...1/n pic.twitter.com/hClL6PErvF
The ‘Mumkin-Namumkin’ Wordplay
An excerpt of another popular show Tujhse Hai Raabta tweeted by @MautKaPashinda, shows the main characters promoting the Pradhan Mantri Mudra Yojana, which has apparently (according to the show) benefitted more than 15 crore people across the country.
Once again there is a reference to the ‘namumkin’ and ‘mumkin’ – keywords from Modi’s slogan – in the show, and a dialogue that says that this would have been an impossible dream 5 years ago.
— Rohan Desai (@MautKaPashinda) April 6, 2019
While Bhabiji Ghar Par Hain! airs on TV, Tujhse Hai Raabta is a part of Zee TV’s shows, both channels are owned by the Zee Group.
According to an insider, though the production companies involved in the scripting and making of these shows may not be supporters of the BJP, they would have no say when it comes to the content that they carry if the diktat to promote PM Modi and his schemes comes from the channel’s top management.
Remember, there is already a full-feature film on the PM titled PM Narendra Modi,an entire web series on Eros Now on Modi, a 24-hour channel NaMo TV dedicated to the PM, besides other media and news channels which unabashedly toe the state’s line.
Added to this, if the government also wants to push its agenda via TV soaps before the general elections, it just exposes an unhealthy streak of desperation in the current establishment.
Courtesy: www.thequint.com
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Anyone speaking in favour of Pakistan is wrong, it amounts to treason: Siddaramaiah
30-04-2025 ¦
30-04-2025 IST
Bengaluru (PTI): Karnataka Chief Minister Siddaramaiah on Wednesday said that anyone speaking in favour of Pakistan is wrong and it amounts to treason.
He however said that inquiry is on in connection with alleged "mob lynching" of a man, accused of of shouting 'Pakistan Zindabad' slogan, in Mangaluru.
"If the Pakistan Zindabad slogan was shouted, it is wrong, whoever it is. Inquiry is still going on, a case has been registered, let the report come. It will be clear as to what action should be taken against whom," Siddaramaiah said, responding to a question by reporters on killing of a person in Mangaluru allegedly for shouting 'Pakistan Zindabad' slogan.
"If anyone speaks in favour of Pakistan, it is wrong, it is treason," he added.
Home Minister G Parameshwara said, a person was "lynched" in Mangaluru, and while interogating those behind the incident, they have claimed that the victim shouted 'Pakistan Zindabad' slogan.
"It is being further investigated. Only those arrested said this. Nearly 20 people have been arrested now. Police are also finding out about the person (deceased) and his origins. We have taken the incident seriously. Further investigations are on and there were many people who had gone to play the cricket match. They are all being questioned to gather information. Investigation is very serious," he said.
When asked if the deceased person was from Kerala's Wayanad, Parameshwara said, there is such information and it needs to be verified, by establishing his identity and contacting his parents.
To a question, were there any failure on the part of the police as there are reports that they allegedly tried to project it as suicide initially, he said, "We have no such information. If any such thing is there it will come out from the investigation. If any police failures are identified, appropriate action will be taken,"
The Home Minister assured that the case has been taken seriously and there should be no apprehensions that it is being taken lightly.
However, according to police, the deceased has been identified as Ashraf from Pulpalli village in Sultan Bathery Taluk of Wayanad district in Kerala.
The incident had happened during a local cricket match near the Bhatra Kallurti temple in Kudupu village on the outskirts of Mangaluru, on April 27, police said.
Ashraf was allegedly assaulted with sticks, resulting in multiple injuries that led to internal bleeding and shock, police said adding he was declared dead at the hospital.
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