Some of Zee Entertainment’s popular television shows are now blatantly pushing Prime Minister Narendra Modi’s image and the schemes that have been announced under the BJP government. With the General Elections just days away, the ruling party seems to be leaving no platform bereft of their covert or outright promotional activity on behalf of the prime minister.
A Modi Biopic, NaMo TV, and Now TV Serials Campaigning For Modi?
Vartha Bharati | 07-04-2019 | 19:44:00 IST
Here are examples from two popular television serials, both on the Zee Entertainment Network’s group of channels, that are openly propagating Narendra Modi’s image and the Swachh Bharat campaign, the Pradhan Mantri Ujjwala Gas Yojana and the Pradhan Mantri Mudra Yojana on their shows.
The Glorification of He-Who-Must-Not-Be-Named
These clips tweeted by @Victimgames show an episode of Bhabiji Ghar Par Hain!highlighting the information that the government has built 9 crore toilets under its Swachh Bharat Abhiyaan, saying that now Indian citizens no longer have to relieve themselves in public.
Bhabiji Ghar Par Hain! promoting PM Modi and Swachh Bharat Abhiyaan.
That aside, the dialogue writer of the episode, which aired on 4 April, has the best of adjectives to describe the current PM (without naming him) in these words:
“Ek woh aadmi hai jo din bhar desh ki akhandta aur swachhta ki baat karta hai...” (And then there’s a man who talks about the country’s oneness and cleanliness all day...)
and
“Jaise hamari aaj ki sarkar poore josh kharosh se lagi hui hai ki bharat ki ekta aur akhandta ko khatra na pahunche, swachhta abhiyan ki baat kar rahi hai. Aaj ek karmat, sushil, gyaani, atulniya purush ki wajah se hum swachhta ki vatavaran mein saans le rahe hain.” (We have a government today that is focused enthusiastic about protecting India’s unity, that is talking about a cleanliness drive. Today, because of one hardworking, sincere, wise, extraordinary man, we can breathe in a clean environment.)
Another episode of Bhabiji Ghar Par Hain!, which aired on 5 April, plugs the Pradhan Mantri Ujjwala Gas Yojana, while publicising information that 5 crore households will benefit from it and that it will generate 1 lakh jobs.
Bhabiji Ghar Par Hain! promoting PM Modi and Ujjwala Gas Yojana.
Again there is a glorification of PM Narendra Modi with a not-so-subtle reference to the ‘Modi hai toh mumkin hai’ slogan.
“Aapko pata hai ab kuch bhi namumkin nahin hai, sab kuch mumkin hai. Aur yeh sab mumkin woh kiye hain jo hum sab ke beech mein se nikal kar aaye hain (You know that now nothing is impossible, everything is possible. And the one who has made all this possible is one who rose up from amongst us),” says the wife to her husband in the show.
Yesterday i realized Modi has found another venue to advertise himself. i watch "Bhabhi ji ghar par hain" (that's right, deal with it), this TV serial has started to use some not so subtle Product placement/advertisement recently, but yesterday something else happened
— Victim (Heath Ledger) Floperoi (@VictimGames) April 6, 2019
...1/n pic.twitter.com/hClL6PErvF
The ‘Mumkin-Namumkin’ Wordplay
An excerpt of another popular show Tujhse Hai Raabta tweeted by @MautKaPashinda, shows the main characters promoting the Pradhan Mantri Mudra Yojana, which has apparently (according to the show) benefitted more than 15 crore people across the country.
Once again there is a reference to the ‘namumkin’ and ‘mumkin’ – keywords from Modi’s slogan – in the show, and a dialogue that says that this would have been an impossible dream 5 years ago.
— Rohan Desai (@MautKaPashinda) April 6, 2019
While Bhabiji Ghar Par Hain! airs on TV, Tujhse Hai Raabta is a part of Zee TV’s shows, both channels are owned by the Zee Group.
According to an insider, though the production companies involved in the scripting and making of these shows may not be supporters of the BJP, they would have no say when it comes to the content that they carry if the diktat to promote PM Modi and his schemes comes from the channel’s top management.
Remember, there is already a full-feature film on the PM titled PM Narendra Modi,an entire web series on Eros Now on Modi, a 24-hour channel NaMo TV dedicated to the PM, besides other media and news channels which unabashedly toe the state’s line.
Added to this, if the government also wants to push its agenda via TV soaps before the general elections, it just exposes an unhealthy streak of desperation in the current establishment.
Courtesy: www.thequint.com
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Congress chief Kharge writes to PM Modi, seeks time to explain party's 'Nyay Patra'
25-04-2024 ¦ 25-04-2024 IST
New Delhi, Apr 25: Congress chief Mallikarjun Kharge on Thursday wrote to Prime Minister Narendra Modi and sought time from him to explain in person the party's 'Nyay Patra'.
In his two-page letter, he told the prime minister that he is being misinformed by his advisors about things that are not even written in the 'Nyay Patra' -- the Congress' manifesto for the Lok Sabha elections.
The letter comes after the prime minister attacked the Congress over its manifesto, alleging that the party aims to "redistribute the wealth" of people and give it away to "infiltrators".
Modi also accused the Congress of snatching women's "mangalsutra".
In his letter, Kharge said the Congress' 'Nyay Patra' aims at providing "nyay (justice)" to the youngsters, women, farmers, labourers and marginalised people across all castes and communities.
"It has become your habit to seize on a few words taken out of context and create a communal divide. You are lowering the dignity of the chair by speaking in this manner," he said.
"You are being misinformed by your advisors about things that are not even written in our manifesto. I would be more than happy to meet you in person to explain our 'Nyay Patra' so that, as prime minister of the country, you don't make any statements that are false," he added.
The Congress chief also said he is neither shocked nor surprised by the language used by the prime minister in his recent speeches.
"It was expected that you and other leaders from your party would start speaking in this manner after you saw the dismal performance of the BJP in the first phase of the elections," Kharge said in the letter.
The Congress has been talking about the deprived poor and their rights ("nyay"), he said and added, "We are aware that you and your government do not have any concern for the poor and dispossessed."
"Your 'suit-boot ki sarkar' works for the corporates whose taxes you reduced while the salaried class pays higher taxes. The poor pay GST even on food and salt and the rich corporate claim GST refunds. That is why, when we talk of inequality between the rich and the poor, you are purposely equating it with Hindu and Muslim," Kharge claimed.
"Our manifesto is for the people of India -- whether they are Hindu, Muslim, Christian, Sikh, Jain or Buddhist. I think you have still not forgotten your pre-Independence allies the Muslim League and colonial masters," he charged.
Kharge claimed the Congress has always served to empower the poor while "you have ruled to snatch the earnings and wealth of the poor".
He said in the letter, "Your government was the one who used demonetisation as an 'organised loot and legalised plunder' to transfer the money deposited by the poor in the banks to the rich in the form of loans. Then, as part a of conscious design, these loans were surreptitiously written off by your government. The lakhs of crores of corporate loans that your government has written off since 2014 is a transfer of wealth from poor to rich. No farmer's loans, artisan's loans, MSME loans or student loans were waived off by you."
"You and your government have repeatedly turned away from the atrocities that the poor and backward women are facing … Today, you talk about their 'mangalsutra'. Isn't your government responsible for the atrocities against women in Manipur, against Dalit girls, garlanding of rapists? When farmers are committing suicide under your government, how are you protecting their wives and children?," Kharge asked.
The Congress chief suggested that Modi read about "Nari Nyay" that, he said, the party will implement when its comes to power.
Kharge also advised the prime minister to not "get carried away by your own people who are clapping at your speeches".
"They are not allowing you to hear the crores of right-thinking citizens who are disappointed by your speeches," the Congress chief said.
Sharing Kharge's letter on X, Congress General Secretary Jairam Ramesh said, "Congress President Mallikarjun Kharge ji has just written to the prime minister, saying that he would be happy to meet him to explain the reality of the Congress' 'Nyay Patra', which Mr Modi may have missed in his persistent efforts to distort and defame it."
कांग्रेस अध्यक्ष मल्लिकार्जुन @kharge जी ने अभी प्रधानमंत्री को पत्र लिखकर उनसे मिलने का समय मांगा है। प्रधानमंत्री #CongressNyayPatra पत्र की जिन चीज़ों को लेकर भ्रम फैला रहे हैं और लोगों को गुमराह करने की नाकाम कोशिश कर रहे हैं, उन्हें खरगे जी प्रधानमंत्री को मिलकर सही अर्थों… pic.twitter.com/7D4Mk085je
— Jairam Ramesh (@Jairam_Ramesh) April 25, 2024
