Some of Zee Entertainment’s popular television shows are now blatantly pushing Prime Minister Narendra Modi’s image and the schemes that have been announced under the BJP government. With the General Elections just days away, the ruling party seems to be leaving no platform bereft of their covert or outright promotional activity on behalf of the prime minister.

Here are examples from two popular television serials, both on the Zee Entertainment Network’s group of channels, that are openly propagating Narendra Modi’s image and the Swachh Bharat campaign, the Pradhan Mantri Ujjwala Gas Yojana and the Pradhan Mantri Mudra Yojana on their shows.

The Glorification of He-Who-Must-Not-Be-Named

These clips tweeted by @Victimgames show an episode of Bhabiji Ghar Par Hain!highlighting the information that the government has built 9 crore toilets under its Swachh Bharat Abhiyaan, saying that now Indian citizens no longer have to relieve themselves in public.

                          Bhabiji Ghar Par Hain! promoting PM Modi and Swachh Bharat Abhiyaan.

That aside, the dialogue writer of the episode, which aired on 4 April, has the best of adjectives to describe the current PM (without naming him) in these words:

“Ek woh aadmi hai jo din bhar desh ki akhandta aur swachhta ki baat karta hai...” (And then there’s a man who talks about the country’s oneness and cleanliness all day...)


“Jaise hamari aaj ki sarkar poore josh kharosh se lagi hui hai ki bharat ki ekta aur akhandta ko khatra na pahunche, swachhta abhiyan ki baat kar rahi hai. Aaj ek karmat, sushil, gyaani, atulniya purush ki wajah se hum swachhta ki vatavaran mein saans le rahe hain.” (We have a government today that is focused enthusiastic about protecting India’s unity, that is talking about a cleanliness drive. Today, because of one hardworking, sincere, wise, extraordinary man, we can breathe in a clean environment.)

Another episode of Bhabiji Ghar Par Hain!, which aired on 5 April, plugs the Pradhan Mantri Ujjwala Gas Yojana, while publicising information that 5 crore households will benefit from it and that it will generate 1 lakh jobs.

                                      Bhabiji Ghar Par Hain! promoting PM Modi and Ujjwala Gas Yojana.

Again there is a glorification of PM Narendra Modi with a not-so-subtle reference to the ‘Modi hai toh mumkin hai’ slogan.

“Aapko pata hai ab kuch bhi namumkin nahin hai, sab kuch mumkin hai. Aur yeh sab mumkin woh kiye hain jo hum sab ke beech mein se nikal kar aaye hain (You know that now nothing is impossible, everything is possible. And the one who has made all this possible is one who rose up from amongst us),” says the wife to her husband in the show.

The ‘Mumkin-Namumkin’ Wordplay

An excerpt of another popular show Tujhse Hai Raabta tweeted by @MautKaPashindashows the main characters promoting the Pradhan Mantri Mudra Yojana, which has apparently (according to the show) benefitted more than 15 crore people across the country.

Once again there is a reference to the ‘namumkin’ and ‘mumkin’ – keywords from Modi’s slogan – in the show, and a dialogue that says that this would have been an impossible dream 5 years ago.

While Bhabiji Ghar Par Hain! airs on TV, Tujhse Hai Raabta is a part of Zee TV’s shows, both channels are owned by the Zee Group.

According to an insider, though the production companies involved in the scripting and making of these shows may not be supporters of the BJP, they would have no say when it comes to the content that they carry if the diktat to promote PM Modi and his schemes comes from the channel’s top management.

Remember, there is already a full-feature film on the PM titled PM Narendra Modi,an entire web series on Eros Now on Modi, a 24-hour channel NaMo TV dedicated to the PM, besides other media and news channels which unabashedly toe the state’s line.

Added to this, if the government also wants to push its agenda via TV soaps before the general elections, it just exposes an unhealthy streak of desperation in the current establishment.


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Chicago/Washington (PTI): Former US president Donald Trump was injured after being shot in the ear during an apparent assassination attempt at an election rally in Pennsylvania after which a male attacker was shot and killed by a member of the Secret Service.

Trump, 78, was hit by a bullet in the upper part of his right ear when the suspected shooter fired multiple shots toward the stage from an elevated position outside of the rally venue in Butler on Saturday, the US Secret Service said.

The attacker killed one spectator at the rally, and two others were critically injured.

Secret Service agents swarmed Trump and ducked behind the podium. Blood could be seen on his right ear of Trump as agents surrounded him and led him off the stage to a waiting vehicle to whisk him away.

Trump said, “Let me get my shoes,” as he was escorted to the safe place. He was seen pumping his fist to the shocked supporters.

The shooting is being investigated as an attempted assassination.

“US Secret Service personnel neutralised the shooter, who is now deceased. The US Secret Service quickly responded with protective measures and Former President Trump is safe,” Anthony Guglielmi, Secret Service spokesperson said in a statement.

"This incident is currently under investigation. and the Secret Service has notified the FBI,” he said after the incident.

The suspect fired from between 200ft and 300ft away on an elevated shed with an AR-style rifle, multiple law enforcement officers told CBS News.

The FBI said they were not prepared to identify the attacker and they have not yet identified a motive behind the crime. It called the shooting at Trump’s rally Saturday night an attempted assassination.

“This evening, we had what we’re calling an assassination attempt against our former President Donald Trump. It’s still an active crime scene,” said Kevin Rojek, the special agent in charge of the FBI’s Pittsburgh field office, speaking at a news conference in Butler, Pennsylvania.

He said authorities are “working feverishly to attempt to identify the individual who did this and any motives behind why this was done,” and asked the public to reach out with any information that might help.

The FBI has deployed investigative agents, evidence response teams, and other personnel from across the country, he said.

Lt Col George Bivens from the Pennsylvania State Police said officers at the scene had acted "heroically" to respond to the shooter.

He said there is no reason to believe there was any further "existing threat out there".

Law enforcement say they could release the name of a suspected shooter within the next few hours.

Trump is "fine," a spokesperson said.

“As was communicated earlier this evening, President Trump is doing well and grateful to law enforcement and first responders for their fast action,” his campaign said.

The incident happened two days before the start of the Republican National Convention in Milwaukee, where Trump will formally become the party’s nominee for the November 5 presidential election.

“President Trump looks forward to joining you all in Milwaukee as we proceed with our convention to nominate him to serve as the 47th President of the United States. As our party's nominee, President Trump will continue to share his vision to Make America Great Again,” his campaign said.

Trump said he was "shot with a bullet that pierced the upper part of my right ear".

"I knew immediately that something was wrong in that I heard a whizzing sound, shots, and immediately felt the bullet ripping through the skin." the former president posted on his Truth Social account.

"Much bleeding took place, so I realised then what was happening."

The suspected shooter at the rally did not have identification, reports said.

US President Joe Biden spoke to Trump, his November election opponent, a White House official said.

The White House official did not say what the two spoke about.

Biden also talked with Pennsylvania Governor Josh Shapiro and Butler Mayor Bob Dandoy, the White House said.

Biden was scheduled to be in Delaware for the weekend but changed his plans to return to the White House.

Biden earlier said that “everybody must condemn” the suspected assassination attempt.

Addressing the nation about two hours after the shooting, he said “We cannot allow this to be happening,” Biden said. “The idea that there's violence in America like this is just unheard of."

Thousands of Trump supporters were attending the rally when the shooting, which was captured live on news channels, happened. The shooting created chaos with people in the back of the venue immediately running to the exits.

Vice President Kamala Harris and former presidents, Barack Obama, George W Bush and Bill Clinton have condemned the attack on Trump.

Harris says she is "relieved" Trump was not seriously injured.

by this senseless shooting," Harris said in a statement.

"Violence such as this has no place in our nation. We must all condemn this abhorrent act and do our part to ensure that it does not lead to more violence," she said.

Trump's daughter, Ivanka Trump, also issued a statement.

"Thank you for your love and prayers for my father and for the other victims of today's senseless violence in Butler, Pennsylvania," she said in a statement on X.

"I am grateful to the Secret Service and all the other law enforcement officers for their quick and decisive actions today. I continue to pray for our country. I love you Dad, today and always."

Trump also thanked the Secret Service and other law enforcement "for their rapid response to the shooting that just took place".

"Most importantly, I want to extend my condolences to the family of the person at the rally who was killed, and also to the family of another person that was badly injured," he said in the post.

"It is incredible that such an act can take place in our country. Nothing is known at this time about the shooter, who is now dead," he added.

He ended the post with, "GOD BLESS AMERICA!"