Davos, Jan 21: India is among the most trusted nations globally when it comes to government, business, NGOs and media but the country's brands are among the least-trusted, according to a report.

The The 2019 Edelman Trust Barometer report released Monday, ahead of the the World Economic Forum (WEF) meet here, noted that the Global Trust Index witnessed a marginal increase of 3 points to 52.

China topped the Trust Index among both the informed public and the general population segments, with scores of 79 and 88 respectively.

India was at the second place in the informed public category and third place in the general population category.

The Index is the average per cent of trust in NGOs, business, government and media.

The findings are based on an online survey in 27 markets covering over 33,000 respondents. The fieldwork was conducted between October 19 and November 16, 2018.

In terms of trust in companies headquartered in each market, the most trusted are those from Switzerland, Germany and Canada. The brands from these countries have a trust score of 70 each while that of Japan is 69 per cent.

However, companies headquartered in India, Mexico and Brazil are the least trusted, followed by China and South Korea, as per the report.

While the score of India and Brazil is 40 per cent, that of Mexico and China stood at 36 per cent and 41 per cent, respectively.

The report noted that there is a growing feeling of pessimism about the future, with only one-in-three mass population respondents in the developed world believing his or her family would be better off in the next five years.

Among the mass population, just one-in-five believe the system is working for them and 70 percent desire change. And despite a full-employment economy, fear of job loss remains high among the general population.

This is based on views of respondents about global companies headquartered in specific countries and how much these firms are trusted by them 'to do what is right'.

According to the report, globally 'my employer' is significantly more trusted than NGOs, business, government and media.

"The last decade has seen a loss of faith in traditional authority figures and institutions," said Richard Edelman, president and CEO of Edelman.

When it comes to reliable sources for news, search and traditional are among the most trusted. Search and traditional media have a score of 66 each, while the score of social media is 44 per cent, the report noted.

"73 per cent worry about false information or fake news being used as a weapon," it added.

Stephen Kehoe, global chair, Reputation at Edelman said that divergent levels of confidence between the mass population and informed public about the future signal a continued underlying rot in the structure of society.

"While not everyone is taking to the streets, the data shows why protests like the Gilet Jaunes in France, the women's marches in India and walkouts by employees at some major tech companies could become more mainstream," Kehoe said.

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



Hyderabad (PTI): Asserting that war and warfare is at the cusp of a major revolution, Chief of Defence Staff (CDS) General Anil Chauhan on Saturday said the Indian Defence forces are committed to adapting to changing environment and imbibing reforms to remain ready and relevant.

Addressing the Combined Graduation Parade (CGP) of 216 Course held at the Air Force Academy at Dundigal near here, General Chauhan said India's strength rests on robust institutions, democratic stability, and unwavering professionalism of our Armed Forces.

He said the intensity of operations may have ebbed, but Operation Sindoor continues.

"You (new officers) also join the Air Force at a moment when a new normal has firmly taken shape. An era defined by a high degree of operational preparedness, 24-7, 365 days. The intensity of operations may have ebbed, but Operation Sindhur continues," he said.

He further said the newly trained officers are entering the Indian Air Force during a phase of deep transformation of the Indian Armed Forces.

Integrated structures, joint operations, and national pursuit of Atmanirbhar Bharat in defence are shaping the future of India's military strength, he said.

"Your journey ahead will be accordingly guided by Jai, the first word of Jai Hind, that's victory. 'J' stands for jointness, fighting as one nation, one force. 'A' stands for Atmanirbhar Bharat, trusted platforms and systems made not just for India but for the world. And finally, 'I' for innovation, daring to think ahead and to be ahead of the curve," he explained.

General Chauhan further said battles in the older domains will always remain contested, often brutal. But in the new domains, they will be smart, swift, and shaped by intellect, innovation, and initiative. The force that masters new frontiers is more likely to prevail in future conflicts.