Byju's wants to terminate jersey sponsorship deal with BCCI, kit sponsor MPL also wants to exit
New Delhi, Dec 21: Two of Indian cricket team's main sponsors, edtech major Byju's and MPL sports, want to exit from their sponsorship agreements with the BCCI.
In June, Byju's had extended its jersey sponsorship agreement with the Board until November 2023 for an estimated USD 35 million. Byju's now wants to terminate its agreement with the BCCI which has asked the company to continue at least until March 2023.
"BCCI received an email from Byju's on 4.11.2022 requesting terminating the association post the recently concluded T20 World Cup. As per our discussions with Byju's, we have asked them to continue the current arrangement and continue the partnership at least until 31.3.2023," read a BCCI note on the matter.
The matter was discussed at the BCCI Apex Council meeting on Wednesday.
The brand had replaced Oppo back in 2019. Byju's was also one of the sponsors of the 2022 FIFA World Cup in Qatar.
The edtech company had recently announced plans to lay off not more than five per cent of its total strength of 50000.
MPL wants to assign kit and merchandise rights to KKCL
Team kit and merchandise sponsor had conveyed the BCCI for the complete assignment of its rights to Kewal Kiran Clothing Limit (KKCL). The existing contract is valid until December 31, 2023. MPL had replaced Nike back in November 2020.
"BCCI received an email communication from MPL sports on 2.12.2022 seeking a complete assignment (team + merchandising) at full value to Kewal Kiran Clothing Limited, a fashion wear brand, for the period from 1.12.2023 to 31.12.2023.
"With the upcoming back to back home series and the women's away calendar, it was suggested that the current arrangement should not be hampered as it involves performance gear for the national teams.
"We have asked MPL sports to continue the association at least until 31.3.2023 or look for a partial assignment that would involve only the right chest logo but not the kit manufacturing agreement," the note read.
Earlier this year, Paytm had transferred its title sponsorship rights for Indian cricket's home season to Mastercard.
Central contracts to be decided after formation of selection panel
The Apex Council was expected to decide on the players' central contracts but it would only be done after the formation of the new selection committee. The BCCI had sacked the Chetan Sharma-led panel after the T20 World Cup in Australia.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Andhra CM promises housing for all poor by 2029
Amaravati (PTI): Andhra Pradesh Chief Minister N Chandrababu Naidu on Friday said his government will ensure housing for all the poor before 2029 and allocate housing plots for those who do not own land.
Addressing the Assembly, the Chief Minister urged eligible beneficiaries who have not received a house to apply, assuring that both the central and state governments would take the responsibility for providing housing to all.
“We will not only build houses for all the poor before 2029 but also provide housing plots to landless people,” said Naidu, adding that the government intends to build houses for all the poor.
Noting that the state government aims to allot housing plots to all before 2029, Naidu said it will build apartments if housing plots were not available.
Ahead of Ugadi festival in 2026, the CM said the government will organise three lakh house warming ceremonies under welfare housing, vowing to organise 10 lakh such events within 2026.
On agriculture, Naidu said the southern state accounts for 10 percent of agricultural production at the national level.
He outlined a five-pronged approach of water security, demand-driven crops, food processing, marketing and government support to develop agriculture.
In fiscal 2025 – 26, the CM said Rs 13,772 crore has been earmarked for free power to agriculture, and a financial aid of Rs 20,000 per annum is being given to farmers under Annadata Sukhibava welfare scheme.
According to him, only Rs 7,500 was given to farmers during the previous YSRCP regime. He highlighted that the TDP-led NDA government is offering more than double that amount.
The TDP supremo also announced plans to expand AI agronomist and farm mechanisation services on a large-scale.
Noting that Rs 14,230 crore investments have flowed into the food processing sector, Naidu said the government is concentrating on this front.
Observing that 15 lakh acres are under natural farming in 8,168 villages, he said the target is to expand it to 50 lakh acres.
Besides setting up a large cocoa city near Eluru, he said the government will provide power at Rs 1.5 per unit to aquaculture, among other initiatives.
Assuring continued support, Naidu said his government would stand by farmers in all circumstances and also extend assistance to tenant farmers.
Meanwhile, Irrigation Minister N Rama Naidu informed the House that water would be supplied up to Anakapalli by June 2026 through Polavaram left main canal.
He also said that the government has allocated Rs 600 crore in FY27 budget for Sujala Sravanti project in North Andhra.
The House was later adjourned till Wednesday, March 4.
