Disney Star wins India ICC media rights from 2024 to 2027
Dubai, Aug 27: Disney Star has won the rights to broadcast all ICC events on a four-year deal from 2024 to 2027 for the Indian market, the sport's global governing body said on Saturday.
Disney Star will be the home of all ICC cricket in India for the next four years having won the TV and digital rights of both men's and women's global events till the end of 2027, the ICC said in a statement.
"As per information, Disney Star is paying around USD 3 billion for the rights," a senior ICC Board member told PTI on the condition of anonymity.
Disney Star won following a single round sealed bid process which has yielded a significant uplift to the rights fee from the previous cycle, continuing the impressive growth and reach of cricket, the apex body said.
The decision followed a robust tender, bidding and evaluation process, which started in June 2022.
ICC Chair Greg Barclay said: "We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our Members and will support our ambitious growth plans.
"They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before."
K Madhavan, Country Manager & President of Disney Star said: "With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country."
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PM Modi explained reason why he doesn't hold press conferences
New Delhi: Prime Minister Narendra Modi recently in an interview to India Today said that “the media today was not what it used to be”, and also said as to why he has been selective in attending interviews. During an exclusive conversation with India Today, PM Modi said that his reduced participation in media interviews is a conscious decision aimed at prioritizing direct engagement with grassroots issues over media appearances.
"I have to work hard. I want to go to poor people's homes. I can also cut ribbons and get my photo taken in Vigyan Bhawan. I don't do that. I go to a small district of Jharkhand and work towards a small scheme," PM Modi said.
He said he brought a new work culture, adding, "If that culture feels right, then the media should present it correctly; if not, then they shouldn't."
PM Modi further stated that the media was no longer a separate entity today. "Earlier, I used to talk to Aaj Tak, but now the viewers know who I am talking to (referring to anchors). The media is no longer a separate entity today. Like many others, you (the anchors) have also made your views known to people," the Prime Minister said.
Seconds later, he said in jest, "If maximum people watch me in this election, they will watch me on Aaj Tak."
Pointing out that earlier media were the only source of communication, but now new mediums of communication are available PM Modi said, “Today, if you want to talk to the public, communication is two-way. Today, the public can also make their voice known without the media. Even a person who has to answer can express his views well without the media.”
