Virat Kohli likely to be heavily fined for violating rules; Details here
New Delhi: Advertising Standards Council of India (ASCI) has taken suo-moto note of violation of the rule by Indian Cricket Team skipper Virat Kohli over one of his promotional posts on social media. The Council said it will write to the Indian skipper about the violation that can possibly result in a heavy fine being imposed on him.
Virat Kohli had recently posted a promotional campaign praising Lovely Professional University (LPU). The cricketer had tagged LPU’s official social media handles and used the hashtag #LPUStudentsInOlympics. The post was reportedly devoid of any disclosure required by ASCI’s newly launched influencer guidelines.
“ASCI will take up the issue and write to the celebrity and the advertiser for their clarifications." Manisha Kapoor, secretary-general, ASCI was quoted as saying by Mint in their report.
On Tuesday, Kohli took to social media, where he has a massive following of 228 million fans across Instagram, Facebook, and Twitter, to praise LPU and its contribution to the Olympics.
“What a record, 10% of Indian Olympians are from Lovely Professional University. I hope LPU will send students to the Indian cricket team also! Jai Hind," said Kohli.
The cricketer shared a promotional advertisement by LPU, which appeared in print publication, along with a list of 11 students who are part of the Indian Olympic squad.
Communications strategy consultant Karthik Srinivasan said that Kohli is probably the most popular and leading influencer in India and it is almost incumbent upon ASCI to take some sort of action and at least comment on it. “…it is critical so that it doesn’t set a bad precedence. I’ve reached out to ASCI and they said they are taking it up suo moto on their own. All other influencers and the agencies are keenly looking forward to what ASCI will do in this case or how the penalty will be imposed, if there’s a penalty at all as it will set a new direction. This is the first time the rules are being implemented, we do not know how much power does ASCI have but it has to be vocal," he was quoted by Mint.
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Roof of house collapses after heavy rain in village near Noida, 7 injured
Noida (PTI): Seven people, including four children, were injured after the roof of a house collapsed due to heavy rains in Chholas village in Gautam Buddh Nagar district on Saturday, police said.
The injured were rushed to a hospital with four of them in critical condition, they said.
Additional Deputy Commissioner of Police (Zone III) Ashok Kumar Singh said that the roof of Saif Ali's house in Chholas village collapsed on Saturday due to heavy rains.
The officer said Saif Ali (34), Shakeela (50), Shahid (34), Shan (8), Sohan (4), Taimur (3) and Ali Khan (2) were buried under the debris. They were taken out of the debris and admitted to the hospital for treatment where the condition of four remains critical, he said.
Police is investigating the matter, he added.
