Hangzhou (China), Sep 13 : Chinese e-tailer giant Alibaba on Thursday flagged off its Taobao Maker Festival in China's scenic city Hangzhou, about 180 km southwest of Shanghai, drawing hundreds of young entrepreneurs.

"The four-day festival from September 13 showcases and celebrates the originality and creativity of several young Chinese merchants selling innovative products on Taobao platform," Alibaba Group's Chief Marketing Officer Chris Tung told the media while flagging off the fest here.

Taobao, meaning "search for treasure" in Mandarin, is Alibaba Group's digital portal, opened in 2003 for consumers to buy and sell a variety of goods, ranging from electronics, home appliances, furniture and clothing.

The third edition of the fest, being held by the iconic West Lake in the provincial capital of Zhejiang and where $40-billion Alibaba is headquartered, has over 200 Taobao merchants displaying their products and technologies.

Among the products and technologies on display include giant robots, electronic gadgets, Internet of Things (IoT) devices for businesses, inventive takes on traditional Chinese clothing, calligraphy and mythology, virtual reality shopping experiences, anime-inspired products and a vintage market.

The innovations will have a great influence not just on China but the whole world, Tung said.

With over 10 million active sellers on Taobao, the company has used data analytics to identify the most popular merchants on the digital platform to take part in this offline fest.

"We will be presenting innovation prizes as part of the festival to recognise the achievements of young entrepreneurs on Taobao," the e-tail portal's President Fan Jiang added.

Several hundreds of consumers are expected to attend the four-day annual fest from across China, Hong Kong, Macau and Taiwan.

For the first time, the festival will also host a 'night market' to feature indie designer fashion shows, live concerts and gourmet food.

While the past two editions of the fest were held indoors, this edition is taking place outdoors, by the picturesque West Lake in the city's downtown and is open to public.

The fest is aimed at sparking creativity among the youth of China and the world at large, an Alibaba spokesperson told IANS earlier. The fest also provides a common platform for the sellers to share the stories behind their innovations with the buyers.

Beijing-based data analysis firm Analysys ranks Taobao as China's top mobile commerce platform in terms of sales.

According to data from the company in June, Taobao had a total of 634 million monthly active users, a majority of who are young Chinese aged between 19-38.

Many consumers who attended the previous two editions of the fest have turned merchants, inspired by others.

"The grand event has become not only an annual gathering of entrepreneurs to demonstrate their creativity, but also a window for the world to understand China's aspirational young consumers," added the official.

The 19-year-old Chinese conglomerate has been hosting the fest since 2016, as an offline technology and product expo, offering a forum for hundreds of merchants and consumers to interact with one another.

Around 80 per cent of the Group's e-tail sales are generated from mobile terminals of its portals, including Alibaba.com, Tmall and AliExpress. Taobao is a major contributor to these sales.

Co-founded in 1999 by Chinese teacher-turned-entrepreneur Jack Ma with 17 other partners (investors) as a platform to connect Chinese manufacturers with the world, Alibaba is one of the largest global firms, with 86,833 employees and millions of e-sellers.

The group's businesses and affiliates include its e-tail portals Alibaba.com, Taobao, Tmall and AliExpress, film-making firm Alibaba Pictures, cloud computing platform Alibaba Cloud, financial services company Ant Financial and new retail grocery stores Hema.

The fest is being held days after the company's co-founder and Executive Chairman Ma announced a succession plan, appointing the Chief Executive Daniel Zhang as the group's next Chairman from September 2019.

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Srinagar (PTI): Strict restrictions remained imposed in many areas of Kashmir for the third consecutive day on Wednesday following massive protests across the valley against the killing of Iran's Supreme leader Ayatollah Ali Khamenei, officials said.

As a precautionary measure, the government shut educational institutions till Saturday, while mobile internet speed continued to remain throttled.

"Restrictions on the movement and assembly of the people continued in many parts of Kashmir on Wednesday," the officials said.

They said strict restrictions were being enforced especially in the parts having large Shia population and those areas which have witnessed massive protests over the last three days.

A large number of police and paramilitary CRPF personnel were deployed across the city to prevent gatherings of protestors, the officials said.

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They added that concertina wires and barricades were placed at important intersections leading into the city, while asserting that these were precautionary measures imposed to maintain law and order.

The iconic Ghanta Ghar in the city centre of Lal Chowk here continued to remain a no-go zone after the authorities sealed area with barricades erected all around it on late Sunday night.

The move to seal the Ghanta Ghar came after it witnessed massive protests on Sunday after Khamenei's assassination in the joint air strikes by the US and Israel.

This is the first time since August 2019 that protests on such a large scale have taken place in Kashmir.

The government had first ordered the closure of schools, colleges and universities for two days. However, on Tuesday it decided to close the educational institutions till Saturday as a precautionary measure in view of the protests.

Mobile internet speeds continued to remain throttled while some prepaid mobile connections were also barred, the officials added.

On Tuesday, protests rocked several places in the valley, including Sumbal and Pattan areas of North Kashmir.

In Sumbal of Bandipora district, security forces had to resort to force to disperse the demonstrators.

Some media outlets and individuals, including National Conference Lok Sabha MP from Srinagar Aga Syed Ruhullah Mehdi, and former Srinagar mayor Junaid Azim Mattu, faced police heat for allegedly circulating misleading information.

A case was filed against Mehdi and Mattu under BNS sections 197(1)(d) and 353(1)(b) at Cyber Police Station, Srinagar, for allegedly circulating "false, fabricated and misleading content" on digital and social media platforms.

"The content in question, prima facie, reflects the dissemination of distorted narratives and unverified information capable of causing public unrest and societal disharmony. Such deliberate attempts to spread misinformation pose a serious threat to peace, security, and overall stability," the police said in a statement.

Both have been condemning the killing of Khameinei and the attacks by the US and Israel on Iran.

However, hours after the registration of the case, Mehdi, an influential Shia leader, said he would not be deterred from speaking the truth.

"The people of Srinagar did not elect their MP to recite government-approved condolences. They elected him to speak truth. That mandate does not expire with an FIR," he said in a post on X.

Police has issued an appeal to people to refrain from violence and provocation.

"We appeal to all sections of the society to exercise restraint and refrain from violence and provocation," it said.

Police said they will take strict legal action against instigators of violence and those involved in unlawful activities.

On Tuesday, Lieutenant Governor Manoj Sinha directed officials to be on high alert and chaired a meeting of top officials of the police and army here.

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"Chaired a meeting of senior police & civil administration officials at the Police Control Room, Kashmir, to review the law and order situation. Directed the officers to remain on heightened alert and take all necessary measures to ensure public peace and tranquillity," Sinha said on X.

He appealed to the people and community leaders to maintain peace.

"I also appeal to the citizens and community leaders to uphold harmony and contribute to an atmosphere of calm and goodwill in society. Preserving peace and sustaining the progress of society is a shared responsibility that rests equally upon each one of us," he said.