Popular Karachi restaurant under fire for using painful 'Gangu Bai' scene for marketing
Karachi, Jun 18: A popular restaurant here in Pakistan's biggest city has come under fire after it used a popular scene from Alia Bhatt's "Gangu Bai" movie to promote a men's day at the eatery.
The restaurant, Swings, on Friday faced ire at social media for using a scene from the movie, based on the real life story of a sex worker who fought for the rights of women from her own community, where the actress who is forced into prostitution after being left at Kamathipura, tries to hauntingly attract her first customer.
Her clip and dialogues "Aja na Raja - what are you waiting for?" have been used to attract customers for a men's day special at the restaurant.
The restaurant's post read: "Swings is calling out all the Raja's out there. Ajao and avail a 25 per cent discount on Men's Monday at Swings!
Facing massive criticism on social media and by its customers, the owners of the restaurant came out with a half-hearted apology which only fired up more criticism.
People were appalled at the restaurant which had used as a marketing strategy an edited clip from the Sanjay Leela Bhansali movie as a promotional gimmick on its social media pages.
The social media was flooded with criticism of the promotional gimmick with content creator Daniyal Sheikh in a Facebook post writing: "What is this? It's promoting sexual abuse of women and literally making fun of women who are forced to be a prostitute. Try to be responsible.
"If you guys think that this is some sort of marketing strategy and this will gain you some attention and customers then you're sadly mistaken! Using a clip from a movie based on prostitution just shows how low and shallow you can get just for publicity, another user wrote.
Another user wrote that they didn't expect such an advertisement from the restaurant and that they were "extremely disappointed" with the marketing gimmick.
The restaurant on Friday night issued a clarification to calm down the social media users and only landed itself into more trouble.
Just a concept. We didn't mean to hurt the sentiments of anyone. The movie and this post is based on a concept. Like before, we're open to all and will be serving you with the same love like we always have," the owner clarified, drawing more ire with many calling out "Swings" for a terrible marketing team and a tone-deaf statement.
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Swings, a restaurant in Karachi, thought it appropriate to use this painful scene from @aliaa08’s Gangu Bai for a men’s day promotion. Their apology is as tone-deaf as the campaign glorifying sexual abuse and women who are forced into prostitution. pic.twitter.com/XY2cyl1yKD
— Niha Dagia (@nhd00) June 18, 2022
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India proposes preferential trade agreement with Mexico to deal with high tariffs
New Delhi (PTI): India has proposed a preferential trade agreement (PTA) with Mexico to help domestic exporters deal with the steep tariffs announced by the South American country, a top government official said on Monday.
Mexico has decided to impose steep import tariffs - ranging from about 5 per cent to as high as 50 per cent on a wide range of goods (about 1,463 tariff lines) from countries that do not have free trade agreements with Mexico, including India, China, South Korea, Thailand and Indonesia.
Commerce Secretary Rajesh Agrawal said that India has engaged with the country on the issue.
"Technical level talks are on...The only fast way forward is to try to get a preferential trade agreement (PTA) because an FTA (free trade agreement) will take a lot of time. So we are trying to see what can be a good way forward," he told reporters here.
While in an FTA two trading partners either significantly reduce or eliminate import duties on maximum number of goods traded between them, in a PTA, duties are cut or removed on a limited number of products.
Trading partners of Mexico cannot file a compliant against the decision on imposing high tariffs as they are WTO (World Trade Organisation) compatible.
The duties are within their bound rates, he said, adding that their primary target was not India.
"We have proposed a PTA because its a WTO-compatible way forward... we can do a PTA and try to get concessions that are required for Indian supply chains and similarly offer them concessions where they have export interests in India," Agrawal said.
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Citing support for local production and correction of trade imbalances, Mexico has approved an increase in MFN (most favoured nation) import tariffs (5-50 per cent) with effect from January 1, 2026 on 1,455 tariff lines (or product categories) within the WTO framework, targeting non-FTA partners.
Preliminary estimates suggest that this affects India's around USD 2 billion exports to Mexico particularly -- automobile, two-wheelers, auto parts, textiles, iron and steel, plastics, leather and footwear.
The measure is also aimed at curbing Chinese imports.
India-Mexico merchandise trade totalled USD 8.74 billion in 2024, with exports USD 5.73 billion, imports USD 3.01 billion, and a trade surplus of USD 2.72 billion.
The government has been continuously and comprehensively assessing Mexico's tariff revisions since the issue emerged, engaging stakeholders, safeguarding the interests of Indian exporters, and pursuing constructive dialogue to ensure a stable trade environment benefiting businesses and consumers in both countries.
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Federation of Indian Export Organisations (FIEO) Director General Ajay Sahai has said that Mexico's decision is a matter of concern, particularly for sectors like automobiles and auto components, machinery, electrical and electronics, organic chemicals, pharmaceuticals, textiles, and plastics.
"Such steep duties will erode our competitiveness and risk, disrupting supply chains that have taken years to develop," Sahai said, adding that this development also underlines the little urgency for India and Mexico to fast-track a comprehensive trade agreement.
Domestic auto component manufacturers will face enhanced cost pressures with Mexico hiking duties on Indian imports, according to industry body ACMA.
