At this week’s leaders’ conference, the Quad grouping of Australia, the US, India, and Japan—will reveal an ambitious project to prevent, detect, and treat cancer, with an initial focus on cervical cancer throughout the Indo-Pacific region. Biden will serve as the host of the Quad Leaders' Summit, which will also be attended by PM Modi, Fumio Kishida of Japan, and Anthony Albanese of Australia.

The "Cancer Moonshot," which will be unveiled at a special event on the fringes of the Quad Leaders' Summit in Wilmington, Delaware, on September 21, was hailed by Foreign Secretary Vikram Misri on Thursday as a "very significant" initiative that will bring a human element to the "otherwise geopolitically dominated" Quad agenda.

This is a top concern. The Quad hopes to apply cutting-edge techniques to prevent, detect, treat, and lessen the impact of cancer on patients and their families through this historic initiative, Misri said at a press conference prior to Prime Minister Narendra Modi's visit to the US on Saturday. "Our initial goal is to work together to lessen the incidence of cervical cancer in the Indo-Pacific area," he declared.

The Quad project seems to be designed to expand upon the Cancer Moonshot, which former US President Barack Obama started in 2016. President Joe Biden and his wife Jill brought the program back to life with the intention of averting over four million cancer-related deaths in the US by 2047 and enhancing the quality of life for those who are affected by the disease.
More than 95 new programs, policies, and resources have been made possible by the US Cancer Moonshot. Originally coined to describe the act of sending a spaceship to the moon, the term "moonshot" now denotes extremely difficult and creative initiatives.

According to Misri, the Quad will publish a separate factsheet on the Cancer Moonshot that will list all of the initiative's components. He continued by saying that a major focus of the Quad meeting's agenda will be achieving health security, public goods delivery, and sustainable development goals.
The Indo-Pacific region has long been the center of attention for the Quad. The organization came up with the audacious plan to provide one billion vaccination shots to nations in the Indo-Pacific region during the Covid-19 pandemic. The Quad extended this project in late 2022 to include study on pandemic and health emergency preparedness.

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New Delhi (PTI): External Affairs Minister S Jaishankar on Saturday extolled the idea of 'Brand Bharat' and said it is "statement of authenticity" in representation, articulation or beliefs, and equally a message that "we are now more comfortable in our own skin".

In a virtual address at India Ideas Conclave, he also underlined that it is also the "brand of Vishwa Bandhu" as on the big stage, a "multi-vector approach" engages the Quad and BRICS, Russia and Ukraine, Israel and Iran and the Global North and Global South.

Nations, like people, enterprises or services, have a reputation. When deeply entrenched into consciousness and easily recognisable, that becomes a brand. Obviously, it is related to the merits of the product and its track record, he said.

"When it comes to a country, the national brand is obviously a fusion and aggregation of different facets of its life. On the global stage, it is much more an integrated positioning of a multiple endeavors. We, in the world of diplomacy, have that responsibility. My thoughts today are about how we discharge that for an India that is more Bharat," Jaishankar said.

In his address, the external affairs minister encapsulated the journey of India from freedom struggle to gaining independence and the course the country took in the succeeding decades.

"Our initial decades after independence saw us struggling with the brand challenge. Given the ground situation, this was not unsurprising. A society recovering from two centuries of colonialism obviously had to painstakingly build itself up, creating new capabilities, institutions and practices," he said.

But at the end of the day, India entered the next century "intact as a polity, energetic as an economy and optimistic as a society".

"None of that could have been taken for granted and some, in fact, failed to make it," he underlined.

The Union minister, who virtually addressed the conclave hosted by India Foundation, lamented that earlier the country, at the global level, was "seen as sizeable player about whom there was limited expectation", and said, however, the last decade has seen a "big shift" in that regard.

"Economically, we are now perceived as much easier to do business. The transformation underway in infrastructure is also increasingly appreciated.

Whether it is the airports, metros, highways or railways, the achievements of the last decade stand out even by global standards. Perhaps, nothing has been more impactful than our embrace of digital technologies," he added.

Jaishankar then went on to expound what is 'Brand Bharat'.

"Bharat is a statement of authenticity, be it in representation, articulation or beliefs. Even our economic energies required a connotation of Atmanirbharta in that background," he asserted.

"It is equally a message that we are now more comfortable in our own skin, drawing on our own past, fashioning our own lexicon and advancing our own ideas," the Union minister added.

He said while recognising these developments, let us also realise that "we are not just one more country".

"Our history, tradition, culture and heritage makes us stand out. We are one of the rare ancient civilisations that have made a successful transition to a nation state. In the past, when our overall standing was less, perhaps this did not count for that much. But when juxtaposed with our achievements in so many fields, it now assumes very different connotation," Jaishankar added.

It is in this context that "we should reflect on Brand Bharat. The very term captures the civilisational aspect, while underlining how much more rooted we have become", he said.

"In a world asserting its independence from a globalised elite, it is an effort to engage the world more on our terms. The formulation of standing on the two legs of technology and tradition is one effective way of expressing Brand Bharat," Jaishankar said.

Coming from the domain of diplomacy, India naturally seek to advance that brand in more specific terms. That means defining how Bharat approaches the world, he said.

"There are a range of answers. The Global South sees a powerful advocate and the driver of Vaccine Maitri. Neighbours recognise a generous and non-reciprocal partner who stood by them during Covid, financial meltdowns or natural disasters. Democracies appreciate a confident partner whose choice has helped universalise their shared attributes," the minister asserted.

"The immediate region and beyond value an emerging 'first responder' and contributor to global goods. And on the big stage, a multi-vector approach engages the Quad and BRICS, Russia and Ukraine, Israel and Iran and the Global North and South. This is the brand of Vishwa Bandhu," he said.