Bengaluru's unique Ad campaign by TILT cosmetics surprises locals
Bengaluru: A striking advertising campaign by Bengaluru-based TILT Cosmetics has captured the attention of city residents. Posters featuring the provocative message, "Rakesh, I know you are cheating on me with Shreya," were spotted across various locations, complete with a QR code and a warning stating, "I have the proof! The pictures don't lie."
Curiosity piqued, many scanned the QR code, which directed them to a Google form offering a 50% discount on TILT's products. The form humorously warned, "To not make this a reality, take care of your skin."
TILT Cosmetics aims to "revolutionise skincare with premium, multi-functional products crafted for the discerning skintellectual," as stated on their LinkedIn page. This creative approach has garnered significant attention, showcasing the brand's innovative marketing strategies that blend traditional advertising with modern digital elements like QR codes.
However, not all brands have had smooth sailing with their advertising tactics. Recently, quick commerce company Zepto faced backlash after sending an insensitive notification to a customer, which read, "I miss you, Pallavi. Says i-Pill emergency contraceptive pill," leading to an apology from the company.
As brands increasingly integrate unique and sometimes controversial advertising methods, TILT's campaign stands out as a creative effort that has sparked discussions among Bengalureans.
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Agra man arrested for harassing, touching inappropriately Czech tourist visiting Taj Mahal
Agra, Apr 6 (PTI): A man was arrested for allegedly harassing and touching inappropriately a tourist from the Czech Republic visiting the Taj Mahal, police said on Sunday.
The alleged incident occurred on April 3 and the arrest was made after a thorough investigation, they said.
In a written complaint at the Tourist police station, the woman alleged that she was "touched inappropriately and harassed" while walking along the Shamshan Ghat Road around 1 pm, they added.
The police registered a case and began a probe, deploying multiple teams to nab the accused.
Assistant Commissioner of Police (Taj Security) Syed Areeb Ahmed said, "A case was registered on the complaint of the foreign woman. Several teams were deployed to search for the accused. (Footage from) several CCTV cameras covering the area was scanned. After investigation, the accused Karan Rathore was arrested on Sunday."
The woman has identified Rathore as the accused and he has been taken into custody, the officer said.
