Bengaluru's unique Ad campaign by TILT cosmetics surprises locals
Bengaluru: A striking advertising campaign by Bengaluru-based TILT Cosmetics has captured the attention of city residents. Posters featuring the provocative message, "Rakesh, I know you are cheating on me with Shreya," were spotted across various locations, complete with a QR code and a warning stating, "I have the proof! The pictures don't lie."
Curiosity piqued, many scanned the QR code, which directed them to a Google form offering a 50% discount on TILT's products. The form humorously warned, "To not make this a reality, take care of your skin."
TILT Cosmetics aims to "revolutionise skincare with premium, multi-functional products crafted for the discerning skintellectual," as stated on their LinkedIn page. This creative approach has garnered significant attention, showcasing the brand's innovative marketing strategies that blend traditional advertising with modern digital elements like QR codes.
However, not all brands have had smooth sailing with their advertising tactics. Recently, quick commerce company Zepto faced backlash after sending an insensitive notification to a customer, which read, "I miss you, Pallavi. Says i-Pill emergency contraceptive pill," leading to an apology from the company.
As brands increasingly integrate unique and sometimes controversial advertising methods, TILT's campaign stands out as a creative effort that has sparked discussions among Bengalureans.
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2 killed, 5 injured in firing after mob storms CRPF camp in Manipur's Bishnupur: State home minister
Imphal (PTI): Manipur Home Minister Govindas Konthoujam on Tuesday said two persons were killed and five others injured in firing after a mob stormed a CRPF camp in Bishnupur district.
A large number of youths and women held a protest against the killing of two children in a bomb attack by suspected militants in Moirang Tronglaobi area earlier in the day, he said.
The protesters stormed the CRPF camp near Gelmol, a few 100 metres from the bomb attack site, burnt vehicles and vandalised properties there, he said.
"I had urged the protesters not to enter the CRPF camp and to allow security forces to focus on conducting an operation to apprehend those involved in the bomb attack," the minister said.
But the demonstrators did not pay heed to the appeal.
"They stormed the CRPF camp, burnt vehicles and vandalised portions of the camp, leading to firing by security personnel. They fired either in self-defence or in anger. Two persons, unfortunately, died in the firing, while five others sustained bullet injuries," the state home minister said.
