Austin (US) (AP): Elon Musk on Tuesday dismissed speculation that he might step down as Tesla's CEO and told the company's annual shareholders meeting that the the electric car and solar panel company would start doing some advertising.

"Say it ain't so," one shareholder asked Musk about stepping down as Tesla's leader. "It ain't so," he replied without further discussion.

When another shareholder suggested that Tesla try advertising, Musk said he is open to it.

"This has some merit," he said to the shareholder at the meeting at Tesla's factory site near Austin in Texas. "We'll try a little advertising and see how it goes."

Tesla famously has avoided paying for advertising like its competitors, relying a lot on Musk's ability to generate free publicity he has 140 million followers on Twitter, the social media company bought for USD 44 billion last fall.

Musk told shareholders that the company's "Full Self-Driving" software is getting close to where it's safer than human driving. He previously has said the system should be ready this year, a pledge he has made for several years.

Tesla says on its website that the cars can't drive themselves and humans must be ready to intervene at all times. The company also has been forced by US safety regulators to recall the software because it didn't obey traffic laws in some cases. The problems noted by the National Highway Traffic Safety Administration are to be fixed with an online software update.

During Tuesday's meeting, Musk cautioned that the next 12 months could be challenging for the Austin-based company, largely because rising interest rates have increased the cost of buying a car.

"Tesla is not immune to the global economic environment," he said, predicting that the company will get through the period and do well, even when a lot of companies will go bankrupt.

Later on CNBC he talked about affordability of Tesla cars. "If the car payments or your home payments go up you have less money for other things," he said.

He told the gathering that sometimes the pain of working has been "quite excruciating".

He called his time as CEO of Twitter a "short term distraction" and said the company needed open heart surgery to ensure its survival.

It's now in a stable place, and he's happy to have Linda Yaccarino, whom he hired away from NBCUniversal, to run Twitter. Musk said the amount of time he'll devote to Twitter will be "relatively small" compared with the last six months since he bought the social media platform.

Before Musk's talk, shareholders voted to place Tesla co-founder and former chief technology officer JB Straubel on the company's board for the next three years. Straubel left Tesla in 2019 to start a battery materials recycling company.

Shareholders also re-elected Musk and Chairwoman Robyn Denholm to the board.

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Los Angeles, Jan 11: The wildfires that erupted this week across Los Angeles County are still raging, but already are projected to be among the costliest natural disasters in US history.

The devastating blazes have killed at least 11 people and incinerated more than 12,000 structures since Tuesday, laying waste to entire neighbourhoods once home to multimillion-dollar properties.

While it's still too early for an accurate tally of the financial toll, the losses so far likely make the wildfires the costliest ever in the US, according to various estimates.

A preliminary estimate by AccuWeather put the damage and economic losses so far between USD 135 billion and USD 150 billion. By comparison, AccuWeather estimated the damage and economic losses caused by Hurricane Helene, which tore across six southeastern states last fall, at USD 225 billion to USD 250 billion.

“This will be the costliest wildfire in California modern history and also very likely the costliest wildfire in US modern history, because of the fires occurring in the densely populated areas around Los Angeles with some of the highest-valued real estate in the country,” said Jonathan Porter, the private firm's chief meteorologist.

AccuWeather factors in a multitude of variables in its estimates, including damage to homes, businesses, infrastructure and vehicles, as well as immediate and long-term health care costs, lost wages and supply chain interruptions.

The insurance broker Aon PLC also said Friday that the LA County wildfires will likely end up being the costliest in US history, although it did not issue an estimate. Aon ranks a wildfire known as the Camp Fire in Paradise, California, in 2018 as the costliest in US history up to now at USD 12.5 billion, adjusted for inflation. The Camp Fire killed 85 people and destroyed about 11,000 homes.

The LA County wildfires, which were fuelled by hurricane-force Santa Ana winds and an extreme drought, remained largely uncontained Saturday. That means the final tally of losses from the blazes is likely to increase, perhaps substantially.

“To put this into perspective, the total damage and economic loss from this wildfire disaster could reach nearly 4 per cent of the annual GDP of the state of California,” AccuWeather's Porter said.

In a report Friday, Moody's also concluded that the wildfires would prove to be the costliest in US history, specifically because they have ripped through densely populated areas with higher-end properties.

While the state is no stranger to major wildfires, they have generally been concentrated in inland areas that are not densely populated. That's led to less destruction per acre, and in damage to less expensive homes, Moody's noted.

That's far from the case this time, with one of the largest conflagrations destroying thousands of properties across the Pacific Palisades and Malibu, home to many Hollywood stars and executives with multimillion-dollar properties. Already, numerous celebrities have lost homes to the fires.

“The scale and intensity of the blazes, combined with their geographic footprint, suggest a staggering price tag, both in terms of the human cost and the economic toll,” Moody's analysts wrote. The report did not include a preliminary cost estimate of the wildfire damage.

It could be several months before a concrete tally of the financial losses from the wildfires will be possible.

“We're in the very early stages of this disaster,” Porter said.