Democratise films: Bhumi Pednekar on ideas to build a better future
Davos (PTI): Democratising filmmaking with use of artificial intelligence can help build a better future for everyone, actor and climate activist Bhumi Pednekar said here.
One of the five young global leaders who were asked one transformative idea each for a better world in 2025, Pednekar said AI has the potential to democratize filmmaking, expand access to educational films, and improve the industry for marginalized groups.
Along with several others named as 'Young Global Leaders' by the World Economic Forum for helping improve the state of the world, Pednekar is here to participate in the WEF Annual Meeting that will continue till January 24.
Giving an example of her 2017 film Toilet Ek Prem Katha (Toilet, A Love Story), which addressed the issue of open defecation (ODF), she said the film used a comedic and romantic tone to comment on various themes, from how lack of sanitation creates gender disparity and puts women at risk, to the health hazards of a lack of indoor plumbing.
"The film became a catalyst for change in India and was used as part of the government’s campaign to eradicate ODF," she wrote on the WEF blog.
The film was used across rural India, where the problem primarily existed, as an easy-to-understand educational tool. The proportion of the population defecating in the open declined significantly from 2016 to 2022, following government efforts and the film's release, she said in her response.
She pitched for advances in technology and visual effects to help such stories become more impactful.
"Imagine showing the same film, but modified by AI for global audiences, ensuring the message resonates across languages and regions," she said.
"As an actor and an advocate for equality, I’m most excited about how AI is going to democratize storytelling. I have chosen roles that challenge prevalent beauty standards and centre women and marginalized groups like the LGBTQ+ community. But there are still too few films made with the female gaze or telling queer stories," she said.
Pednekar lamented that studios avoid investing in such films due to high costs and so-called market risks, but AI can change that with lower costs and shorter filmmaking process.
AI can make female-centric films a sustainable business model and also help make the industry safer for women and marginalized groups by automating unbiased casting processes and identifying patterns of misconduct.
"And tools could even assist in determining an individual's fair and impartial compensation," she said.
Among other five young global leaders who were asked the same question, Canadian entrepreneur and founder of social enterprise Localised, Ronit Avni called for investing in African talent to build a better future.
She said employers often prefer to hire engineering and business talent from long-established tech hubs such as India, Poland, Israel, and the United States, but African job seekers remain under-utilized despite the presence of a growing, highly skilled talent pool.
"Much as India has risen as a formidable engineering hub, Africa has the potential to lead the way in carbon and ESG talent," she wrote in the WEF blog.
ESG stands for Environmental, Social and Governance.
Achieving this will require strategic investment to build candidates' carbon intelligence now, while raising employers' awareness of this talent pool, so that the continent can seize on this transformative moment, Avni said.
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How Indian AI Is Booming with GEOX AI Leading the Next Wave of Geolocation Intelligence
TraceX Labs has announced the launch of GEOX AI, an advanced artificial intelligence platform capable of identifying the real-world location where a photograph or video was taken using only the visual content within the media.
Positioned as an enterprise-grade intelligence solution, GEOX AI leverages advanced computer vision and multi-agent AI to analyze pixel-level details such as architecture, road patterns, vegetation, signage, lighting, and environmental context. By interpreting these visual clues, the system can estimate—and in many cases precisely determine—the origin of an image or video.
AI-Powered Geolocation Intelligence
Marketed under the concept of “Locate Anywhere From Any Image,” GEOX AI is designed for intelligence operations where speed, accuracy, and reliability are critical. The platform currently supports:
- 400+ analyses available
- <10 seconds average response time
- Up to 99% accuracy on landmark-based identification
- Global coverage across diverse terrains and environments
Core Capabilities
GEOX AI integrates multiple intelligence features into a single platform:
- Precise Geolocation:
Identifies exact geographic coordinates using visual landmarks, architecture, vegetation, and cultural indicators. - Satellite Map View:
Results are plotted on live satellite imagery with 2D/3D viewing options and multiple map styles for deeper analysis. - AI Reasoning Analysis:
Provides a detailed explanation of how the system arrived at a conclusion, including confidence scoring. - Multi-Result Analysis:
Returns multiple possible locations ranked by confidence, enabling cross-verification. - Intelligence PDF Export:
Allows one-click generation of professional reports containing maps, coordinates, analysis, and structured findings. - Credit-Based Access:
Agencies are allocated credits, with each analysis consuming one credit. Additional credits can be requested directly.
Speed Meets Intelligence
GEOX AI is designed to balance rapid processing with analytical depth:
- Fast Mode: Delivers results within seconds for clear and high-context images
- Advanced Mode: Performs deeper multi-step analysis for complex or ambiguous visuals
- Built for real-time decision-making in high-pressure environments
How GEOX AI Works
The platform follows a simple and efficient workflow:
- Upload any image or video frame
- AI analyzes visual clues such as structures, terrain, and environment
- The system identifies location with coordinates, confidence score, and reasoning
- Results are displayed on an interactive satellite map
- Export a professional intelligence report in one click
A Breakthrough for Investigations
GEOX AI is expected to have wide-ranging applications across multiple domains:
- Tracking the origin of images from social media and open sources
- Supporting digital forensics and cyber investigations
- Assisting law enforcement and intelligence operations
- Helping journalists and OSINT analysts verify visual content
- Providing support in missing person cases and threat intelligence scenarios
Enterprise Access and Deployment
GEOX AI is available to verified law enforcement agencies, intelligence organizations, and authorized enterprises. Access is provided through a structured system where organizations can request credentials and define their operational use cases.
Interested users can request access via tracexlabs.com or contact contact@tracexlabs.com, with response times typically within 24–48 hours.
Privacy Debate Intensifies
The launch of GEOX AI has also sparked renewed discussion around digital privacy. By demonstrating how location data can be extracted purely from visible elements within images, the platform highlights the potential risks associated with sharing photos online without considering what those visuals may reveal.
Conclusion
With GEOX AI, TraceX Labs is entering the rapidly evolving geolocation intelligence space with a platform that combines speed, precision, and real-world usability. As artificial intelligence continues to advance, tools like GEOX AI are expected to play a critical role in shaping the future of investigations, security, and digital intelligence.
