Democratise films: Bhumi Pednekar on ideas to build a better future
Davos (PTI): Democratising filmmaking with use of artificial intelligence can help build a better future for everyone, actor and climate activist Bhumi Pednekar said here.
One of the five young global leaders who were asked one transformative idea each for a better world in 2025, Pednekar said AI has the potential to democratize filmmaking, expand access to educational films, and improve the industry for marginalized groups.
Along with several others named as 'Young Global Leaders' by the World Economic Forum for helping improve the state of the world, Pednekar is here to participate in the WEF Annual Meeting that will continue till January 24.
Giving an example of her 2017 film Toilet Ek Prem Katha (Toilet, A Love Story), which addressed the issue of open defecation (ODF), she said the film used a comedic and romantic tone to comment on various themes, from how lack of sanitation creates gender disparity and puts women at risk, to the health hazards of a lack of indoor plumbing.
"The film became a catalyst for change in India and was used as part of the government’s campaign to eradicate ODF," she wrote on the WEF blog.
The film was used across rural India, where the problem primarily existed, as an easy-to-understand educational tool. The proportion of the population defecating in the open declined significantly from 2016 to 2022, following government efforts and the film's release, she said in her response.
She pitched for advances in technology and visual effects to help such stories become more impactful.
"Imagine showing the same film, but modified by AI for global audiences, ensuring the message resonates across languages and regions," she said.
"As an actor and an advocate for equality, I’m most excited about how AI is going to democratize storytelling. I have chosen roles that challenge prevalent beauty standards and centre women and marginalized groups like the LGBTQ+ community. But there are still too few films made with the female gaze or telling queer stories," she said.
Pednekar lamented that studios avoid investing in such films due to high costs and so-called market risks, but AI can change that with lower costs and shorter filmmaking process.
AI can make female-centric films a sustainable business model and also help make the industry safer for women and marginalized groups by automating unbiased casting processes and identifying patterns of misconduct.
"And tools could even assist in determining an individual's fair and impartial compensation," she said.
Among other five young global leaders who were asked the same question, Canadian entrepreneur and founder of social enterprise Localised, Ronit Avni called for investing in African talent to build a better future.
She said employers often prefer to hire engineering and business talent from long-established tech hubs such as India, Poland, Israel, and the United States, but African job seekers remain under-utilized despite the presence of a growing, highly skilled talent pool.
"Much as India has risen as a formidable engineering hub, Africa has the potential to lead the way in carbon and ESG talent," she wrote in the WEF blog.
ESG stands for Environmental, Social and Governance.
Achieving this will require strategic investment to build candidates' carbon intelligence now, while raising employers' awareness of this talent pool, so that the continent can seize on this transformative moment, Avni said.
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MP minister's veiled remark on Col Sofia Qureshi sparks major row; he apologises, Cong seeks ouster
Bhopal/Indore, May 13 (PTI): Madhya Pradesh Minister and BJP leader Vijay Shah has sparked a major controversy with objectionable comments that appeared to be directed at Col Sofia Qureshi, whom he tried to project as a "sister of terrorists."
Under severe flak, Shah said if anyone is hurt by his statement, he is ready to apologise ten times, adding that he respects Colonel Qureshi more than his sister.
The Congress has appealed to Prime Minister Narendra Modi to sack Shah from the Madhya Pradesh cabinet.
Colonel Qureshi had conducted regular press briefings, sharing details of the 'Operation Sindoor' launched by Indian armed forces to strike terrorists, joined by Foreign Secretary Vikram Misri and Wing Commander Vyomika Singh.
"Those people (terrorists) who had wiped out the sindoor (vermilion) of our sisters (in the Pahalgam terror attack)..We avenged these 'kate-pite' people by sending their sister to destroy them," Shah said.
"They (terrorists) killed our Hindu brothers by making them remove their clothes. PM Modi ji responded by sending their (terrorists') sister in an Army plane to strike them in their houses. They (terrorists) made our sisters widows, so Modiji sent the sister of their community to strip them and teach them a lesson", the BJP leader said while addressing a gathering in Ramkunda village near Indore.
He said, "Revenge was taken for the honour of our country (India), respect, and for the (slain) husbands of our sisters by sending a sister from your (terrorists') community to Pakistan".
The tribal welfare minister clarified that his remarks should not be construed otherwise.
Shah's remarks drew wide-scale condemnation, with Congress demanding his immediate dismissal from the MP cabinet.
Congress President Mallikarjun Kharge said Shah, who made 'derogatory' remarks in reference to Colonel Sofia Qureshi, should be dismissed immediately.
"A minister of the BJP government of Madhya Pradesh has made a very derogatory, shameful and cheap remark about our brave daughter Colonel Sofia Qureshi. The terrorists of Pahalgam wanted to divide the country, but the country was united during the entire 'Operation Sindoor' to give a befitting reply to the terrorists," Kharge posted on X.
He alleged that the BJP-RSS harbours an anti-women mentality.
"First, the wife of the naval officer martyred in Pahalgam was trolled on social media, then the daughter of Foreign Secretary Vikram Misri was harassed, and now the BJP ministers are making such indecent comments about our brave woman Sophia Qureshi," Kharge said and appealed to PM Modi to immediately sack Shah.
Madhya Pradesh Congress president Jitu Patwari shared the video of Shah on X and asked whether the BJP agrees with the minister's "low thinking"?
The MP Congress Committee alleged that Shah's "indecent' and hate-filled" statement is not just a personal attack, but an open attack on India's military dignity, national unity, and women's honour.
Amid the raging controversy, the BJP's Madhya Pradesh general secretary Hitanand Sharma summoned Shah to the state headquarters in Bhopal.
According to sources, Sharma reprimanded the minister, who also met the state BJP president, Vishnu Dutt Sharma.
Speaking to reporters, Shah sought to attribute the intemperate remarks to his "disturbed" state of mind in view of the brutal killing of innocent people in Pahalgam by terrorists.
He claimed many members of his family have a military background and many were martyred.
"Sister Sophia has brought glory to India by rising above caste and religion. She is more respected than our own sister. I salute her for her service to the nation.
"We cannot even think of insulting her in our dreams. Still, if my words have hurt society and religion, then I am ready to apologise ten times,'' he added.
Meanwhile, Congress leader Manoj Shukla and the party workers blackened the nameplate of Shah at his bungalow and raised slogans seeking his resignation.
'हमारी सेना की जांबाज बेटियां आतंकवादियों की बहन हैं'
— Congress (@INCIndia) May 13, 2025
- ये घटिया बात मध्य प्रदेश में BJP सरकार के मंत्री विजय शाह ने कही है।
भारत की जिन बेटियों पर सबको नाज है, उन बेटियों को लेकर ये शर्मनाक बयान दिया गया है। उन्हें आतंकवादियों की बहन बताया गया है।
ये हमारी पराक्रमी सेना का… pic.twitter.com/y591M3ky8G
