Mumbai, Nov 19: Actor Akshay Kumar says he was drawn to the film industry because it offered a lot of money for someone who was struggling back then.

The actor started out his film career primarily as an action hero before blooming into an all-round star.

"I did a lot of action films earlier because I knew nothing else. For 11-13 years, I did only action. I did Thai boxing in Bangkok for five years. Back then I had made up my mind that I'll come to Mumbai and open a martial arts school.

"Honestly, the only thing which brought me to the industry was only money. I just came here to earn money," he said.

Akshay said he used to make Rs 5,000 per month teaching martial arts but once earned Rs 21,000 simply by posing as a model and it changed his perspective.

"I used to get paid Rs 5,000 a month when I used to teach martial arts. Once someone asked me to do modelling. I tried modelling for a furniture showroom. There was a model and we both posed and I got Rs 21,000 within two hours!

"I thought what better place to be than here! I thought now I'll do modelling and then eventually entered films," he said speaking at the World Toilet Summit. He is the Harpic Sanitation Ambassador.

Akshay started his career as an action hero but became a star in comedy and romantic genre before switching to varied roles and socially relevant stories.

"I must have done about 135-140 films where most of my initial films were only action. No producer or director would even look at me thinking 'He won't be able to act so just give him action,' I did that then gradually shifted to comedy and then romantic films," he said.

The actor believes commercial movies with social messages have a wider reach than documentaries.

"I personally believe there is no point making documentary films. I've seen several times in many villages, sorry to say, but nobody reacts to that. People like to see a commercial film. I consider myself lucky who got an opportunity to do commercial cinema and give people a social message in a very different way," he added.

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TraceX Labs has announced the launch of GEOX AI, an advanced artificial intelligence platform capable of identifying the real-world location where a photograph or video was taken using only the visual content within the media.

Positioned as an enterprise-grade intelligence solution, GEOX AI leverages advanced computer vision and multi-agent AI to analyze pixel-level details such as architecture, road patterns, vegetation, signage, lighting, and environmental context. By interpreting these visual clues, the system can estimate—and in many cases precisely determine—the origin of an image or video.

AI-Powered Geolocation Intelligence

Marketed under the concept of “Locate Anywhere From Any Image,” GEOX AI is designed for intelligence operations where speed, accuracy, and reliability are critical. The platform currently supports:

  • 400+ analyses available
  • <10 seconds average response time
  • Up to 99% accuracy on landmark-based identification
  • Global coverage across diverse terrains and environments

Core Capabilities

GEOX AI integrates multiple intelligence features into a single platform:

  • Precise Geolocation:
    Identifies exact geographic coordinates using visual landmarks, architecture, vegetation, and cultural indicators.
  • Satellite Map View:
    Results are plotted on live satellite imagery with 2D/3D viewing options and multiple map styles for deeper analysis.
  • AI Reasoning Analysis:
    Provides a detailed explanation of how the system arrived at a conclusion, including confidence scoring.
  • Multi-Result Analysis:
    Returns multiple possible locations ranked by confidence, enabling cross-verification.
  • Intelligence PDF Export:
    Allows one-click generation of professional reports containing maps, coordinates, analysis, and structured findings.
  • Credit-Based Access:
    Agencies are allocated credits, with each analysis consuming one credit. Additional credits can be requested directly.

Speed Meets Intelligence

GEOX AI is designed to balance rapid processing with analytical depth:

  • Fast Mode: Delivers results within seconds for clear and high-context images
  • Advanced Mode: Performs deeper multi-step analysis for complex or ambiguous visuals
  • Built for real-time decision-making in high-pressure environments

How GEOX AI Works

The platform follows a simple and efficient workflow:

  1. Upload any image or video frame
  2. AI analyzes visual clues such as structures, terrain, and environment
  3. The system identifies location with coordinates, confidence score, and reasoning
  4. Results are displayed on an interactive satellite map
  5. Export a professional intelligence report in one click

A Breakthrough for Investigations

GEOX AI is expected to have wide-ranging applications across multiple domains:

  • Tracking the origin of images from social media and open sources
  • Supporting digital forensics and cyber investigations
  • Assisting law enforcement and intelligence operations
  • Helping journalists and OSINT analysts verify visual content
  • Providing support in missing person cases and threat intelligence scenarios

Enterprise Access and Deployment

GEOX AI is available to verified law enforcement agencies, intelligence organizations, and authorized enterprises. Access is provided through a structured system where organizations can request credentials and define their operational use cases.

Interested users can request access via tracexlabs.com or contact contact@tracexlabs.com, with response times typically within 24–48 hours.

Privacy Debate Intensifies

The launch of GEOX AI has also sparked renewed discussion around digital privacy. By demonstrating how location data can be extracted purely from visible elements within images, the platform highlights the potential risks associated with sharing photos online without considering what those visuals may reveal.

Conclusion

With GEOX AI, TraceX Labs is entering the rapidly evolving geolocation intelligence space with a platform that combines speed, precision, and real-world usability. As artificial intelligence continues to advance, tools like GEOX AI are expected to play a critical role in shaping the future of investigations, security, and digital intelligence.