Mumbai, Nov 6: Reacting to her viral deepfake video, South star Rashmika Mandanna on Monday said it is "extremely scary" how technology is being misused, while her "Goodbye" co-star Amitabh Bachchan called for legal action.
Bachchan was the first to react after a fact checker posted the deepfake clip along with the original video of a British-Indian social media personality Zara Patel, and demanded an urgent need for a legal and regulatory framework to deal with deepfakes in India Reacting to the post, Bachchan said, "Yes this is a strong case for legal".
Mandanna also expressed her concern through Instagram, saying she was "really hurt" to see the video, which shows a woman dressed in black workout onesie inside an elevator. Her face has been edited using artificial intelligence (AI) to resemble Mandanna.
"I feel really hurt to share this and have to talk about the deep fake video of me being spread online. Something like this is honestly extremely scary not only for me but also for each one of us who today is vulnerable to so much harm because of how technology is being misused," the actor, known for her roles in films such as "Pushpa", "Mission Majnu" and the upcoming "Animal", wrote.
"Today as a woman and as an actor, I am thankful for my family, friends and well wishers who are my protection and support system. But if this happened to me when I was in school or college, I genuinely can't imagine how could I ever tackle this. We need to address this as a community and with urgency before more of us are affected by such identity," Rashmika posted.
Deepfake is a digital method where users can replace one person's likeness convincingly with that of another using AI techonology.

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Hyderabad (PTI): Telangana Chief Minister A Revanth Reddy met Union Home Minister Amit Shah in Delhi on Wednesday night and urged him to increase the sanctioned strength of IPS officers to the state in view of its growing administrative and security needs.
The two leaders also discussed the recent surrender of several senior Maoist leaders before the Telangana Police and other issues.
"During the meeting, the two leaders discussed the issue of Maoist surrenders and their rehabilitation. The chief minister informed Shah that significant improvements in policing have taken place in Telangana over the past two years," an official release here said.
Highlighting that 591 Maoists have laid down their arms and joined the mainstream of society during this period, the chief minister said the state government was providing them compensation and rehabilitation assistance as per the rules.
He requested the Union home minister to extend financial support from the central government for development works in the backward regions of the state.
Reddy also urged Shah to increase the sanctioned strength of IPS officers to the state from 83 to 105 in line with the state's growing administrative and security needs, the statement said.
The first cadre review after the formation of Telangana was conducted in 2016, while the next review, due in 2021, was delayed and finally carried out in 2025. Even then, only seven additional IPS officers were allocated to the state, the chief minister informed Shah and requested that the third cadre review be conducted in 2026 as per the schedule.
Reddy explained that Telangana, like the rest of the country, is facing several modern challenges, including cybercrime, drug trafficking, white-collar crimes, and other emerging security threats.
He highlighted the reorganisation of the Hyderabad, Cyberabad, and Malkajgiri Police Commissionerates, the proposed formation of the Future City Commissionerate and the rapidly growing population in Hyderabad to underline the increasing administrative requirements of the state.
