Modern Pharmaceutical LLC (MPC) and Thumbay Pharmacies of the Thumbay Group, in a joint press release announced an agreement that will authorise MPC to take over the management of all operations of Thumbay Pharmacies.

The two companies described the deal as "Groundbreaking and Market Changing Agreements" in UAE.

MPC is a leading healthcare distributor with a successful track record of more than 50 year of market presence representing top global players in pharma, health and consumer care.

Thumbay Group on the other hand is a diversified business conglomerate with operations across 20 sectors, including hospitals, clinics, and pharmacies in UAE and India.

"Two major players in the healthcare sector have agreed to join forces in the pharmacy business authorising MPC to take full operational control of all Thumbay Pharmacies with immediate effect," the press statement stated.

"Thumbay's vision 2021 was to put a stronger focus on the running of its hospital operations, while MPC had a concept offering to run operations for pharmacies as a one-stop-service. Under the innovative agreements, Thumbay will transfer the management and financial governance of its pharmacy estate to MPC’s Patient & Customer Division. Thumbay and MPC will then work together to provide an integrated approach to healthcare provision for Thumbay’s pharmacy customers in hospitals and community settings," it added.

"MPC's concept empowers healthcare organizations to focus on their core business while utilizing MPC’s service excellence, network, systems capabilities, and leadership support to manage and enhance their pharmacy operations benefiting also from MPC’s market presence. “Make medicine and healthcare services more accessible” the same vision and similar corporate values shared by MPC & Thumbay have been a great foundation to frame and seal the partnership. Thumbay pharmacies will be benefiting from MPC’s operational excellence, system applications, partner portfolio, logistics, product security, compliance & marketing to provide the best possible services to patients and pharmacy customers in the UAE. MPC under a fixed term management contract, will take over the entire operational control of all pharmacies while the ownership of the Pharmacy estate will remain with Thumbay Group," it further added.

About MPC: 

A part of Albatha Holding, MPC Modern Pharmaceutical Company (LLC) was founded with one primary aim - becoming the leading healthcare distributor in the UAE. Hence, the organization invested in the best physical and digital infrastructure, automation, logistics, and people to guarantee all partners and customers the most advanced facilities and services possible. Over the last decades, the initial vision has become a successful UAE story. MPC is leading the market as the strongest healthcare distributor, providing pharmaceutical, medical, and healthcare products to more than 2,500 pharmacies, hospitals, institutions, retailers, and wholesalers representing global market leaders in the UAE. www.mpchealthcare.com / www.albatha.com

About Thumbay Pharmacies:

Thumbay Pharmacy is a well-known and trusted brand in retail pharmacy services within the UAE and part of Thumbay Group, a UAE-based diversified business conglomerate with operations across 20 sectors. The organization grew to be a well-established healthcare business with thousands of satisfied customers served by its team of committed healthcare professionals. Thumbay Pharmacies always aim to serve as a one-stop solution for all queries on medicines & associated products both in terms of availability and advice. www.thumbaypharmacy.com / www.thumbay.com

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New Delhi: Two days after unveiling its new logo with a shift from ruby red to saffron, DD News, the flagship channel of state-run Doordarshan, has come under criticism from Opposition parties for alleged "saffronisation."

While DD News described the change as a visual aesthetic update, Opposition leaders questioned the timing, just ahead of the Lok Sabha polls.

On Tuesday evening, DD News posted a video of its new logo on its official social media handle, stating, "While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before. Experience the all-new DD News!"

"We have the courage to put: Accuracy over speed, Facts over claims, Truth over sensationalism…Because if it is on DD News, it is the truth! DD News – Bharosa Sach Ka," it added.

Reacting to the logo change, TMC Rajya Sabha MP Jawhar Sircar, former CEO of Prasar Bharati, said, "National broadcaster Doordarshan colours its historic flagship logo in saffron! As its ex-CEO, I have been watching its saffronisation with alarm and feel — it’s not Prasar Bharati any more, it’s Prachar (publicity) Bharati!"

Sircar criticized the ruling party's programs receiving more airtime compared to those of the Opposition. He called it "visual entrapment" by the regime, citing the example of the Rajya Sabha hall in the new Parliament building turning saffron.

In response, Prasar Bharati CEO Gaurav Dwivedi defended the change, calling the new logo's color "catchy orange."

"It's not only a new logo, the entire look and feel has been upgraded — we have a new set, new lighting, seating arrangement and equipment," Dwivedi said.

Doordarshan's current logo for DD National is blue and saffron. Officials noted that when Doordarshan was launched in 1959, it had a saffron logo. Over the years, other colors such as blue, yellow, and red were used for the logo, while its design remained consistent — two petals with a globe in the center.