In the wake of an upswing in cosmetic surgeries across India, the trend toward quick transformations has led some individuals to make dangerous choices, often opting for clinics based solely on marketing claims. This practice can result in life-threatening consequences. The death of Muhammad Mazin following a procedure in Mangalore has raised concerns about the dangers of choosing clinics based on marketing claims. This incident has sparked discussions about the risks of unregulated practices in the cosmetic surgery industry.

Not all “clinics” are medically certified

It is imperative for prospective cosmetic surgery patients to do comprehensive research on the credentials and qualifications of centres, as well as the experience of the medical staff involved. Just because outlets present themselves as “clinics” does not necessarily mean that such establishments are medically certified.

A concerning trend is the proliferation of unlicensed clinics, with the Karnataka Health Department data indicating that since 2007, clinics and laboratories run by 1436 ‘fake’ doctors have been sealed as of November 2023.

Experts from the field that VB consulted emphasised that thorough research is crucial. They noted that when considering any surgical procedure, it is essential to evaluate the entire healthcare setup—surgeons, anaesthetists, back-up ICU services, and the availability of specialists for emergencies. Furthermore, board certificates and accreditations are key factors to consider when selecting a clinic.

Private clinics' registration mandatory under KPME Act

Notably, under the Karnataka Private Medical Establishments (KPME) Act, it is mandatory for all private medical establishments in the state to obtain a KPME registration. Section 19 of the KPME Amendment Act, 2017, stipulates that anyone who establishes or runs an unregistered private medical institution can face imprisonment for up to three years and a fine of Rs 1 lakh. Furthermore, such institutions are legally required to provide emergency care without demanding advance payment.

Cosmetic surgeries can be fatal without thorough research

The tragic incident in Karnataka, where a 32-year-old man, Muhammad Mazin, reportedly died following a cosmetic surgery procedure earlier this month has gained significant attention. He had visited a private cosmetic surgery and transplant clinic in Mangaluru for a liposuction procedure to treat gynecomastia (surgical correction of enlarged breasts). The surgery was extended for hours, and his family received no updates until they were informed of a critical health decline. Mazin was rushed to a private hospital in Kodialbail, where he was declared dead on arrival. This case is not a one-off incident. A 28-year-old man in Hyderabad allegedly died in February this year after undergoing a cosmetic dental procedure at a private clinic to enhance his smile just days before his wedding.

Be aware of misleading advertisements

An area of concern is when people fall victim to misleading advertisements and claims about cosmetic surgeries. It is always better for the patient to meet the doctor in person and assess their qualifications. Patients should seek professionals who instil confidence and demonstrate expertise, ensuring they feel comfortable with the clinic's setup.

The onus lies upon the surgeon and patient to do their research. Effective communication between them is paramount. Asking the right questions to make an informed decision goes a long way. Experts have stressed that for a successful operation outcome, it is a 50-50 job between the surgeon and the patient.

Parameters for NABH accreditation

It is important to do extensive research about the whole facility available at the clinic. A good place to start is to check whether clinics possess accreditations from recognised bodies, such as National Accreditation Board for Hospitals and Healthcare Providers (NABH), which establishes quality standards in healthcare.
NABH has developed relevant and accessible quality assurance methods for clinics. The parameters for accreditation include access to quality treatment, good care of patients, hygiene, upholding patient rights, facilities management, fire safety measures, infection control, and managing records, among others.

Accreditation signifies a commitment to continuous improvement and patient safety, ensuring that rights are upheld and quality care is provided. Experts advocate for choosing established, reputable institutions equipped with experienced professionals, state-of-the-art technology, hygienic equipment, safety measures, board certifications, and accreditations to mitigate risks associated with cosmetic procedures.

The COVID-19 pandemic has intensified the desire for cosmetic enhancements, driven partly by social media influence. Common cosmetic procedures among men include gynecomastia while women frequently seek rhinoplasty (nose job), lip job, and body contouring.

Take your time before making a final choice

As cosmetic surgery becomes increasingly popular, it’s essential for individuals to approach these procedures with caution. Instead of being swayed by flashy advertisements or marketing claims, patients should take the time to thoroughly research and verify the credentials of clinics and surgeons. Choosing a qualified and experienced surgeon is critical to minimising risks and achieving satisfactory outcomes. Moreover, understanding the potential risks and having in-depth discussions with healthcare providers about the procedure can provide clarity and help set realistic expectations.

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New Delhi, Oct 14: Consumer Affairs Minister Pralhad Joshi on Monday criticised air purifier manufacturers for making false claims about their products, and called for increased consumer awareness ahead of winter when air pollution worsens in Delhi due to crop stubble burning in neighbouring states.

Addressing an event commemorating World Standards Day, Joshi expressed concern over misleading marketing tactics adopted by some air purifier companies.

"Discussion on air pollution has begun. Looking at Air Quality Index (AQI) on mobiles, people out of fear, go and buy air purifiers. Air purifiers make such false claims. ...We see air purifiers and so much is written but nothing is there in it. There is just a fan in it, yet claims are still made," the minister stated.

Joshi called for a collaborative approach involving the Bureau of Indian Standards (BIS), the consumer affairs ministry and consumers to address the issue.

While praising the BIS for their "exceptionally wonderful job" in recent years, the minister emphasized that more needs to be done.

"I do not blame BIS for this. BIS in the last few years has done an exceptionally wonderful job. But both BIS and the consumer affairs ministry and consumers together need to create awareness. It is important, and I strongly feel (this way)," the minister said stressing the collective responsibility in combating misleading product claims.

He emphasized the government's commitment to ensuring every Indian has access to safe, reliable, and high-quality products and services.

These comments come as concerns grow about air quality in major Indian cities and expansion of the air purifier market.

Joshi also announced plans to make BIS standards mandatory for public procurement on the Government e-Marketplace (GeM) portal. "BIS standards are partially implemented on GeM. We'll try to make it mandatory."

The minister highlighted the government's focus on quality standards, noting that Cabinet proposals now include global standard notes.

"These days, the tradition has started in the Union Cabinet. Wherever a bill to be introduced in Parliament comes before the Cabinet, the global standard note comes with it. That has been made mandatory for the Cabinet," he said.

This note mentions which countries perform best in the particular field, rules and how India can achieve it. "So, we have to match every Cabinet note with the global standards. This helps our government to make decisions to set high standards whether it is quality infrastructure or urban metro trains."

Implementation of standards at national level has been given a top priority by the government and is actively bringing more products under mandatory quality controls, he said.

He said that over 22,300 standards are currently in force, with 94 per cent harmonized with international standards. The number of Quality Control Orders has risen from 14 (covering 106 products) in 2014 to 174 (covering 732 products) now.

Also, 94 per cent of Indian Standards are harmonised with International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).

Joshi stressed the interdependence of consumers and producers in fostering a quality ecosystem. He urged the BIS to take on more leadership roles in international standardization and fast-track the development of new standards.

World Standards Day, observed annually on October 14, aims to raise awareness about standards and their role in achieving Sustainable Development Goals.