New York, May 25 : Smokers were 2.5 times more likely to quit post a cessation intervention programme delivered entirely on social networking giant Facebook than by other online quit-smoking programmes, a clinical trial has showed.

Young adults are less likely to use evidence-based treatments for smoking cessation such as medication, counselling or phone-based quit lines, research has shown. As a result, social media-based programmes could potentially expand the reach of cessation services.

It can be used effectively to support short-term positive behaviour change, especially among young adult smokers--a challenging group to reach and treat, the researchers said.

"We found that we could reach a hard-to-reach population, have short-term abstinence, and also have excellent engagement," said Danielle Ramo, Associate Professor at University of California-San Francisco (UCSF).

"The social media environment can be an engaging tobacco treatment tool, even for those not ready to quit," Ramo added.

The study, published in the journal Addiction, involved 500 participants of an average age of 21 years old. Almost 87 per cent of the sample included daily smokers.

They participated in a 90-days programme called Tobacco Status Project, where they were assigned to private Facebook groups tailored to their readiness to quit smoking.

The intervention methods included daily posts, weekly live question and answer sessions, and weekly live cognitive behavioural counselling sessions with a doctoral-level smoking cessation counsellor.

The results showed that participants were two-and-a-half times more likely to have biochemically verified abstinence from smoking compared to controls at three months (8.3 per cent vs 3.2 per cent) and that abstinence over a longer period occurred among those who were prepared to stop smoking compared to others. However, the same effect was not sustained over a year during follow-up assessments.

Abstinence over a longer period occurred only among those who were prepared to stop smoking versus those who simply contemplated it or those who were not thinking about it at all, the researchers said.

According to the World Health Organisation (WHO), tobacco kills more than 7 million people each year.

More than 6 million of those deaths are the result of direct tobacco use while around 890,000 are the result of non-smokers being exposed to second-hand or passive smoke.

Around 80 per cent of the world's 1.1 billion smokers live in low and middle-income countries and are at health risks such as coronary heart disease, stroke as well as cancers.

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



Dubai (AP/PTI): Iran's first Vice President Mohammad Mokhber was appointed as acting president of the Islamic Republic on Monday after the death of President Ebrahim Raisi in a helicopter crash in the country's northwest.

Raisi's death under the constitution thrust Mokhber into public view. He is expected to serve as caretaker president for some 50 days before mandatory presidential elections in Iran.

Iran's supreme leader Ayatollah Ali Khamenei made the announcement of Mokhber's appointment in a condolence message he shared for Raisi's death in the crash Sunday. The helicopter was found Monday in northwestern Iran.

Despite his low-key public profile, Mokhber has held prominent positions with in the country's power structure, particularly in its bonyads, or charitable foundations. 

Mokhber oversaw a bonyad known in English as the Execution of Imam Khomeini's Order, or EIKO, referring to the late Supreme Leader Ayatollah Ruhollah Khomeini.

The US Treasury said the organisation oversaw billions of dollars in assets as “a business juggernaut under the direct supervision of Supreme Leader Ali Khamenei that has a stake in nearly every sector of the Iranian economy, including energy, telecommunications, and financial services”.

“EIKO has systematically violated the rights of dissidents by confiscating land and property from opponents of the regime, including political opponents, religious minorities, and exiled Iranians,” the Treasury said in 2021 in sanctioning Mokhber. The European Union also had sanctioned Mokhber for a time with others over concerns then about Iran's nuclear programme.

As the head of EIKO, Mokhber oversaw an effort to make a COVID-19 vaccine during the height of the pandemic, pledging to make tens of millions of doses. 

Mokhber previously worked in banking and telecommunications. He also worked at the Mostazafan Foundation, another bonyad that's a major conglomerate that manages the country's mega-projects and businesses. While there, he found himself entangled in a bitter legal dispute between mobile phone service providers Turkcell and South Africa's MTN over potentially entering the Iranian market.

Iranian media reports suggest Mokhber, who holds a doctorate in international law, was crucial in Iranian efforts to bypass Western sanctions on its oil industry.

Mokhber has been a member of Iran's Expediency Council since 2022, which advises the supreme leader, as well as settles disputes between parliament and the Guardian Council, Iran's constitutional watchdog that also oversees the country's elections.

Mokhber was born Sept 1, 1955, in Dezful in Iran's southwestern Khuzestan province to a clerical family. He served as an officer in the Revolutionary Guard's medical corps during the 1980s Iran-Iraq war, according to the pressure group United Against Nuclear Iran.

“Mokhber used the vast wealth accumulated by EIKO — at the expense of the Iranian people—to reward regime insiders like himself,” UANI said. “Managing the patronage network endeared him to the supreme leader, but at a cost.”