'Brand Bharat' is statement of authenticity; of being Vishwa Bandhu, says EAM
New Delhi (PTI): External Affairs Minister S Jaishankar on Saturday extolled the idea of 'Brand Bharat' and said it is "statement of authenticity" in representation, articulation or beliefs, and equally a message that "we are now more comfortable in our own skin".
In a virtual address at India Ideas Conclave, he also underlined that it is also the "brand of Vishwa Bandhu" as on the big stage, a "multi-vector approach" engages the Quad and BRICS, Russia and Ukraine, Israel and Iran and the Global North and Global South.
Nations, like people, enterprises or services, have a reputation. When deeply entrenched into consciousness and easily recognisable, that becomes a brand. Obviously, it is related to the merits of the product and its track record, he said.
"When it comes to a country, the national brand is obviously a fusion and aggregation of different facets of its life. On the global stage, it is much more an integrated positioning of a multiple endeavors. We, in the world of diplomacy, have that responsibility. My thoughts today are about how we discharge that for an India that is more Bharat," Jaishankar said.
In his address, the external affairs minister encapsulated the journey of India from freedom struggle to gaining independence and the course the country took in the succeeding decades.
"Our initial decades after independence saw us struggling with the brand challenge. Given the ground situation, this was not unsurprising. A society recovering from two centuries of colonialism obviously had to painstakingly build itself up, creating new capabilities, institutions and practices," he said.
But at the end of the day, India entered the next century "intact as a polity, energetic as an economy and optimistic as a society".
"None of that could have been taken for granted and some, in fact, failed to make it," he underlined.
The Union minister, who virtually addressed the conclave hosted by India Foundation, lamented that earlier the country, at the global level, was "seen as sizeable player about whom there was limited expectation", and said, however, the last decade has seen a "big shift" in that regard.
"Economically, we are now perceived as much easier to do business. The transformation underway in infrastructure is also increasingly appreciated.
Whether it is the airports, metros, highways or railways, the achievements of the last decade stand out even by global standards. Perhaps, nothing has been more impactful than our embrace of digital technologies," he added.
Jaishankar then went on to expound what is 'Brand Bharat'.
"Bharat is a statement of authenticity, be it in representation, articulation or beliefs. Even our economic energies required a connotation of Atmanirbharta in that background," he asserted.
"It is equally a message that we are now more comfortable in our own skin, drawing on our own past, fashioning our own lexicon and advancing our own ideas," the Union minister added.
He said while recognising these developments, let us also realise that "we are not just one more country".
"Our history, tradition, culture and heritage makes us stand out. We are one of the rare ancient civilisations that have made a successful transition to a nation state. In the past, when our overall standing was less, perhaps this did not count for that much. But when juxtaposed with our achievements in so many fields, it now assumes very different connotation," Jaishankar added.
It is in this context that "we should reflect on Brand Bharat. The very term captures the civilisational aspect, while underlining how much more rooted we have become", he said.
"In a world asserting its independence from a globalised elite, it is an effort to engage the world more on our terms. The formulation of standing on the two legs of technology and tradition is one effective way of expressing Brand Bharat," Jaishankar said.
Coming from the domain of diplomacy, India naturally seek to advance that brand in more specific terms. That means defining how Bharat approaches the world, he said.
"There are a range of answers. The Global South sees a powerful advocate and the driver of Vaccine Maitri. Neighbours recognise a generous and non-reciprocal partner who stood by them during Covid, financial meltdowns or natural disasters. Democracies appreciate a confident partner whose choice has helped universalise their shared attributes," the minister asserted.
"The immediate region and beyond value an emerging 'first responder' and contributor to global goods. And on the big stage, a multi-vector approach engages the Quad and BRICS, Russia and Ukraine, Israel and Iran and the Global North and South. This is the brand of Vishwa Bandhu," he said.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
New application filed in SC against Adani group over US indictment
New Delhi: A fresh application has been submitted to the Supreme Court of India, seeking the inclusion of key documents related to the recent US indictment of the Adani Group. Filed by advocate Vishal Tiwari, the petition aims to introduce two critical pieces of evidence into an ongoing case related to the Adani Group's financial practices.
The first document is a formal US court indictment accusing Gautam Adani, his relative Sagar Adani, and other company executives of orchestrating a massive bribery scheme to secure solar energy contracts worth billions of dollars in India. The indictment alleges that over $250 million in bribes were paid to Indian government officials to obtain these lucrative contracts.
The second document is a complaint from the US Securities and Exchange Commission (SEC), which accuses the Adani Group of securities fraud. The SEC alleges that Adani executives misled investors to raise funds for these solar projects, despite knowing that part of the capital was linked to corrupt activities.
This development follows the US Attorney's Office's recent charges against the Adani executives, who are accused of masterminding a bribery scheme to secure power supply contracts with state-run utilities in India. The contracts were expected to yield up to $2 billion in profits over two decades.
These charges come amid an ongoing investigation by India's Securities and Exchange Board (SEBI) into the Adani Group, after allegations of stock manipulation and market irregularities surfaced, particularly following the release of the Hindenburg Report in early 2023. The new US legal documents could play a crucial role in strengthening the investigation into the Adani Group's business operations.
