New Delhi, Jun 13: The National Commission for Scheduled Castes (NCSC) has issued a notice to restaurant aggregator Zomato over a controversial ad which showed actor Aditya Lakhia, who played the Dalit character Kachra in the film "Lagaan", as items made of recycled waste.

The NCSC also asked the Delhi Police commissioner and the resident grievance officer of YouTube to investigate the matter.

The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5.

In the nearly two-minute ad, Lakhia is depicted as a lamp, paper, paperweight, watering can, and different types of jackets -- the accompanying text detailing how much recycled 'kachra' was used to make each item.

In its notice, the commission sought an explanation from Zomato over the ad and its details.

It asked the Delhi Police commissioner as well as the resident grievance officer of YouTube to investigate the matter and submit an action taken report immediately through post or email.

NCSC Chairman Vijay Sampla cautioned the officers that if the action taken report is not received within the stipulated time, then the commission might exercise the powers of the civil court conferred on it under Article 338 of the Constitution of India and issue a summon for personal appearance before it in Delhi.

Zomato deleted the ad after it came under attack for being casteist. The company issued an apology from its official Twitter handle and said the intent was to "spread awareness about the potential of plastic waste and benefits of recycling in a humorous way".

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



Mangaluru: In response to recent cross-border attacks by Pakistan and rising tensions along the international boundary, the Bureau of Civil Aviation Security has directed airports across India to enhance security protocols. As part of this nationwide alert, Mangaluru International Airport has intensified surveillance, and introduced secondary ladder point checks (LPSC).

Explaining about the new protocol, Jaideep Shenoy, Public Relations Officer at Mangaluru International Airport, said that the secondary ladder point security check involves a second round of frisking. Passengers will first undergo standard checks by the CISF at the security checkpoint. Before boarding the aircraft, either via a boarding bridge or a bus, they will be subjected to an additional frisking by airline staff at the gate. Shenoy emphasized that the LPSC is a standard security measure implemented at all airports.

He also urged travelers to stay updated by checking the airport’s official social media channels for accurate and timely information.

In light of circulating reports regarding restrictions on visitor entry, Shenoy clarified that the entry of visitors into the terminal has always been restricted. Visitors may accompany passengers up to the departure gates or receive them at the arrival gates, as per existing rules.

In an advisory issued on Friday, Mangaluru International Airport urged passengers to arrive well in advance of their scheduled departures to accommodate extended security checks, and to cooperate with airport and security personnel.

The airport authorities also urged people not to share any unverified information.

Get all the latest, breaking news from Mangaluru and Dakshina Kannada in a single click. CLICK HERE to get all the latest news from Mangaluru.