Kolhapur, Nov 5: Shiv Sena (UBT) president Uddhav Thackeray on Tuesday hit the campaign trail and pitched the November 20 assembly polls as a battle between those who love Maharashtra and the ones who betray it as he reflected on the 2022 split in the party.

Thackeray hit out at his former ally BJP and its partners, saying those helping the national party are "enemies" of Maharashtra as he made a slew of promises to voters, including building a temple of Chhatrapati Shivaji Maharaj in every district if the opposition Maha Vikas Aghadi comes to power.

Addressing his first rally of the 2024 assembly polls in Radhanagri in Kolhapur district -- the constituency of Prakash Abitkar, one of the 40 Shiv Sena MLAs who rebelled against his leadership -- he said those who love the state are aligned with the opposition MVA which comprises the Shiv Sena (UBT), Congress and NCP (SP).

Those helping the BJP, a constituent of the ruling Mahayuti bloc, are "enemies" of Maharashtra, Thackeray remarked.

Further attacking his one-time ally, the former CM accused the BJP of "selling" Maharashtra to Gujarat, where it is in power.

Thackeray claimed his government was toppled in June 2022 because he did not allow the BJP to harm Maharashtra and said not a single industrial project moved out of the state when the MVA was in office under his leadership.

"(Maharashtra assembly poll) is a fight between those who love the state and the ones who betray it," Thackeray told the gathering.

The Shiv Sena (UBT) president started his speech with the sentence 'Jamlelya Majhya Tamam Maharashtra Premi Bandhavanu, Matanu ani Baghinino' (My Maharashtra loving brothers, mothers and sisters), seeking to position the electoral battle as a fight between "the ones who love the state and those who work against it".

In his campaign speeches during the Lok Sabha polls in April-May, he would start his address with the sentence 'My Maharashtra loving brothers, mothers and sisters'. It was contrary to his regular Hindutva-rooted 'My Hindu brothers, mothers and sisters' opening remarks at rallies, perhaps reflecting his alignment with the Congress and the NCP (SP) which project themselves as "secular".

Referring to petitions filed by his party in the Supreme Court seeking disqualifications of rebel Sena MLAs, Thackeray emphasised he has still not got justice from the top judiciary and hence has come to people's court for justice.

"I am not fighting for myself, but for you and Maharashtra," the former CM insisted.

He accused the BJP of trying to divide people on the basis of religion and castes for the sake of power.

Attacking the state's Eknath Shinde-led dispensation, which assumed office after the fall of the MVA administration, Thackeray alleged the government works on "commission".

Talking about the Mahayuti government's flagship scheme for poor women, Mukhyamantri Majhi Ladki Bahin Yojana, Thackeray said police were not even ready to register the complaint of the mother of the girl who was allegedly sexually assaulted at a school in Badlapur in Thane district in August.

He said while the government is implementing the Ladki Bahin Yojana, under which underprivileged women are provided a monthly stipend of Rs 1,500, the inflation is spiralling, making essential commodities costly for common citizens.

Thackeray promised that if the MVA comes to power, every district in Maharashtra will have a temple of Chhatrapati Shivaji Maharaj.

The former CM said if possible, he will also build a temple dedicated to the 17th century Maratha warrior king in Surat in present-day Gujarat, a city linked to Shivaji Maharaj's military campaign.

He assured that after the MVA comes to power, rates of essential food items like rice, pulses, oil and sugar will be stabilized.

Thackeray said currently education for female students is free in the state, but a MVA government will extend this benefit to male pupils, too.

The former chief minister said all-female police stations will be established in the state with an aim to provide a safe and accessible environment for women to file complaints and seek redressal of their grievances.

He reiterated that the multi-crore Dharavi Redevelopment Project in Mumbai, being executed by the Adani Group, will be scrapped if the MVA comes to power.

Thackeray also assured payment of minimum support price (MSP) to farmers for their crops under a MVA dispensation.

Polling for the 288-member assembly will take place on November 20 and votes will be counted three days later. In all, 4,140 candidates are in the fray across the state.

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New Delhi (PTI): External Affairs Minister S Jaishankar on Saturday extolled the idea of 'Brand Bharat' and said it is "statement of authenticity" in representation, articulation or beliefs, and equally a message that "we are now more comfortable in our own skin".

In a virtual address at India Ideas Conclave, he also underlined that it is also the "brand of Vishwa Bandhu" as on the big stage, a "multi-vector approach" engages the Quad and BRICS, Russia and Ukraine, Israel and Iran and the Global North and Global South.

Nations, like people, enterprises or services, have a reputation. When deeply entrenched into consciousness and easily recognisable, that becomes a brand. Obviously, it is related to the merits of the product and its track record, he said.

"When it comes to a country, the national brand is obviously a fusion and aggregation of different facets of its life. On the global stage, it is much more an integrated positioning of a multiple endeavors. We, in the world of diplomacy, have that responsibility. My thoughts today are about how we discharge that for an India that is more Bharat," Jaishankar said.

In his address, the external affairs minister encapsulated the journey of India from freedom struggle to gaining independence and the course the country took in the succeeding decades.

"Our initial decades after independence saw us struggling with the brand challenge. Given the ground situation, this was not unsurprising. A society recovering from two centuries of colonialism obviously had to painstakingly build itself up, creating new capabilities, institutions and practices," he said.

But at the end of the day, India entered the next century "intact as a polity, energetic as an economy and optimistic as a society".

"None of that could have been taken for granted and some, in fact, failed to make it," he underlined.

The Union minister, who virtually addressed the conclave hosted by India Foundation, lamented that earlier the country, at the global level, was "seen as sizeable player about whom there was limited expectation", and said, however, the last decade has seen a "big shift" in that regard.

"Economically, we are now perceived as much easier to do business. The transformation underway in infrastructure is also increasingly appreciated.

Whether it is the airports, metros, highways or railways, the achievements of the last decade stand out even by global standards. Perhaps, nothing has been more impactful than our embrace of digital technologies," he added.

Jaishankar then went on to expound what is 'Brand Bharat'.

"Bharat is a statement of authenticity, be it in representation, articulation or beliefs. Even our economic energies required a connotation of Atmanirbharta in that background," he asserted.

"It is equally a message that we are now more comfortable in our own skin, drawing on our own past, fashioning our own lexicon and advancing our own ideas," the Union minister added.

He said while recognising these developments, let us also realise that "we are not just one more country".

"Our history, tradition, culture and heritage makes us stand out. We are one of the rare ancient civilisations that have made a successful transition to a nation state. In the past, when our overall standing was less, perhaps this did not count for that much. But when juxtaposed with our achievements in so many fields, it now assumes very different connotation," Jaishankar added.

It is in this context that "we should reflect on Brand Bharat. The very term captures the civilisational aspect, while underlining how much more rooted we have become", he said.

"In a world asserting its independence from a globalised elite, it is an effort to engage the world more on our terms. The formulation of standing on the two legs of technology and tradition is one effective way of expressing Brand Bharat," Jaishankar said.

Coming from the domain of diplomacy, India naturally seek to advance that brand in more specific terms. That means defining how Bharat approaches the world, he said.

"There are a range of answers. The Global South sees a powerful advocate and the driver of Vaccine Maitri. Neighbours recognise a generous and non-reciprocal partner who stood by them during Covid, financial meltdowns or natural disasters. Democracies appreciate a confident partner whose choice has helped universalise their shared attributes," the minister asserted.

"The immediate region and beyond value an emerging 'first responder' and contributor to global goods. And on the big stage, a multi-vector approach engages the Quad and BRICS, Russia and Ukraine, Israel and Iran and the Global North and South. This is the brand of Vishwa Bandhu," he said.