Mumbai, Nov 17: Uttar Pradesh and Bihar have begun replacing Kerala, which was a significant contributor of blue-collar workforce, from India to the Gulf Cooperation Council (GCC) region, a report said on Friday.

Over the last decade, there was a notable shift in migration patterns with Kerala witnessing 90 per cent drop in workforce going to the Middle East nations, according to a report by blue-collar worker placement platform Huntr.

However, this void left by Kerala was filled by Uttar Pradesh (UP) and Bihar, which are emerging as the top two contributors to the Gulf migration landscape, said the report.

The top five labour-sending states include UP, Bihar, Kerala, West Bengal, and Tamil Nadu, while the preferred destinations remained Saudi Arabia, the UAE, Qatar, Kuwait, and Oman, it added.

According to the report, there has been a 50 per cent increase in the migration of blue-collar workers from India to the GCC in the first seven months of 2023.

The report by Huntr is based on data on its platform.

The report further revealed that the demographic profile of Indian migrants to Dubai in 2023 reveals a workforce primarily concentrated in the 20-40 age group, indicative of individuals in their prime working years.

Historically male-dominated, the workforce landscape is evolving with a notable increase in women migrants, particularly in the hospitality sector, it noted.

Qualifications among migrants vary widely, ranging from minimal formal education to vocational training, with skillsets tailored to specific job roles, the report said, adding that the majority of these migrants hail from lower-income backgrounds, propelled by the aspiration for enhanced financial conditions through opportunities in Dubai's robust job market.

The employment landscape of 2024 is projected to surge in job roles in Dubai, including construction workers, manufacturing technicians, hospitality staff, and healthcare support staff, it said.

This forecast aligns seamlessly with the UAE's substantial investment in manufacturing and infrastructure, indicating a strategic move to accommodate the influx of skilled workers from India, the report stated.

"Amid these opportunities, blue-collar workers often grapple with challenges such as financial and contractual issues, which collaborative efforts between India and the UAE are diligently addressing to ensure fair recruitment practices," Huntr CEO Samuel Joy said.

To counter the vicious debt cycle, we play a pivotal role by eliminating middlemen, fostering transparency, and promoting fair recruitment, he added.

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



Chennai (PTI): Streaming service JioHotstar on Tuesday announced that it will invest Rs 4,000 crore over the next five years to strengthen South India’s creative economy, unveiling a 25-title slate as part of a major push for regional content.

In one of the biggest announcements by an Indian streaming platform for the southern markets, the company showcased its “South Unbound” vision at a high-profile event here.

Sushant Sreeram, Head – SVOD Business & Chief Marketing Officer at JioStar, said the investment forms part of a broader collaboration with the Tamil Nadu government.

“Earlier today, JioHotstar formalised a Letter of Intent with the Government of Tamil Nadu in the presence of the Chief Minister M K Stalin. This outlines a shared commitment to invest in talent, expand infrastructure and build a future-ready creative economy from the South.

"As part of this vision, JioHotstar will invest Rs 4,000 crore to nurture creators, strengthen the production ecosystem and build a pipeline of stories that are ready for India and ready for the world,” he said.

Calling South India the “heartbeat of Indian storytelling”, Sreeram said the investment signalled the platform’s long-term commitment to local creators.

"JioHotstar started as a dream — to build entertainment rooted in India’s storytelling heritage and powered by cutting-edge technology. The resplendent storytelling traditions of the South motivate us to keep championing authentic, rooted narratives while offering greater accessibility and choices for every viewer," he said.

The event was attended by Tamil Nadu Deputy Chief Minister Udhayanidhi Stalin, veteran actor and MP Kamal Haasan, senior state officials, and leading stars and filmmakers from across the southern industries.

Deputy CM Stalin said the partnership will generate “1,000 direct jobs and 15,000 indirect jobs”.

“Cinema in Tamil Nadu has always been a force for social change. OTT is not replacing cinema; it is expanding it. Today, a filmmaker in Madurai or Salem can upload a story and reach audiences across the world. The cultural and economic impact of this partnership will be massive," he added.

aasan said Indian media and entertainment was undergoing a fundamental transformation driven not by technology alone, but by the audience itself.

“We gather at a moment when India’s media and entertainment is not merely growing, it is transforming. For the first time, this shift is not driven by device or format, but by the audience itself,” he said, adding that storytelling today is “screen agnostic”.

“Regional is becoming the new national, and ethnic the new international. Stories born in Madurai, Malappuram or Machilipatnam are no longer regional cinema; they are national cultural events,” Haasan said, giving the example of movies such as “Kantara”, “Drishyam”, “Baahubali”, “Pushpa” and Tamil hits like “Vikram”.

The event was also attended by Mohanlal, Nagarjuna, Vijay Sethupathi, Priyamani, Aishwarya Rajesh and others -- along with directors Jeethu Joseph and Ahammed Khabeer

The streamer's ambitious content slate, unveiled as part of its “South Unbound” initiative, includes sequels to blockbuster franchises, new long-format shows, films, adaptations, and high-engagement reality formats.

The Tamil slate features a mix of returning favourites and new originals, led by "Bigg Boss Tamil", now hosted by Vijay Sethupathi, and "Good Wife S2", the legal drama starring Priyamani.

The lineup also includes "LBW – Love Beyond Wicket", a relationship drama; the family comedy "Cousins and Kalyanams"; the psychological drama "Resort"; and "Heartbeat S3", which brings back Anumol, Karthik Kumar and Deepa Balu.

Other Tamil offerings include "Lingam", an action-drama; "Love Always", a multigenerational love story; the marquee title "Kaattaan" starring Vijay Sethupathi and Milind Soman; and "Second Love", a non-fiction relationship series.

In Telugu, the platform returns with "Bigg Boss Telugu" hosted by Nagarjuna, alongside new originals such as "Moodu Lantharlu" starring Aishwarya Rajesh; the police procedural "Vikram on Duty"; "Varam", a mystical relationship drama; and the hit comedy-drama "Save The Tigers S3" with Chaitanya Krishna.

The slate further includes "Vishakha", the Telugu adaptation of "Aarya" led by Kajal Aggarwal; the relationship-based non-fiction format "Mad for Each Other"; and the Telugu debut of the iconic adventure franchise "Roadies".

From Malayalam, the platform brings back "Bigg Boss Malayalam" hosted by Mohanlal; "Kerala Crime Files S3" featuring Aju Varghese; the mystery drama "Secret Stories: Roslin"; "Anali", "1000 Babies S2" with Neena Gupta and Rahman; and the hard-hitting drama "Pharma" starring Nivin Pauly.

The Kannada lineup includes "Bigg Boss Kannada" hosted by Kichcha Sudeepa; "Batchmates", a nostalgic friendship drama; and the food-and-humour-based non-fiction series "Comedy Cooks".

Across languages, the platform also announced new films such as "Lucky The Superstar", featuring GV Prakash, Anaswara Rajan and Meghna Sumesh, and "Kenatha Kaanom", positioned as broad-appeal mainstream entertainers.