Meet M'luru’s Fatima Abdulla, Dubai-based award-winning influencer with 2000+ brands collaboration
Ever since its release over a decade ago, Instagram has become a major part of the social media networks that almost all youngsters use every day. It’s a social media platform where people have either become overnight celebrities or outright brands thanks to their ever-growing following. Being an influencer on social networking sites has gone on to become a trend and one of the most desired leagues among the newer generations and has its own set of significance.
Fatima Abdulla is one such influencer and digital creator who has carved a name for herself while writing and vlogging about Lifestyles, Beauty, and Travel.
Based in UAE, Fatima hails from Mangaluru and was brought up in Qatar for a major part of her younger years. She is the daughter of Abdulla Moidin, (fondly known as Abdulla Monu) a businessman from Mangaluru and a community activist who has been residing in Doha, Qatar for over four decades now.
Before turning into an influencer, Fatima worked as an HR Supervisor for Qatar Airways for 10 years and quit working after she moved to Dubai with her husband Abdul Farveez, an IT Engineer in Dubai.
Fatima, who has over 70,000 followers on Instagram was awarded Hospitality Blogger of the Year 2021 UAE and was listed among the Top 100 Influencers in 2022 at the World live Streamers Conference. She was also nominated for the Hospitality Blogger of the Year Award for four consecutive years in 2020, 2021, 2022, and 2023.
Although Fatima says she has not undertaken any professional course or has never considered Influencing as a career, her collaboration with over 2000 restaurants and brands for lifestyle home, and beauty products speak for the influence she has over her followers.
“I never took any professional course or took influencing or blogging as my career, but I always shared about the places I eat locally or when I travel to other countries and whenever I shared my experience My audience loved and adored and valued my content and they highly engaged and I believed that my content always resonated well with my followers,” Fatima says.
“Eventually, I started enjoying sharing about the places that I visit with my kids, especially the experiences that are available like kid’s activities and other places and landmarks that I visit in the UAE. Then there was no looking back. I have collaborated with about 2000+ restaurants and 2000+ brands for lifestyle home, and beauty products.” She adds.
“I always loved food, exploring, and different, cuisines. I have traveled to 27 countries in Europe & Asia In every country, we make sure to try the local food and explore more about their cuisine, the taste & the ingredients. I also love traveling to places of history, the countryside. I love snow, so I make sure that every December I travel to a place where it snows.” She further adds.
Among the major brands she has collaborated includes Pond’s, Pears, Garnier, The Body Shop, Huda Beauty, Bioderma, Nivea, Johnson’s Baby, Maybelline, Vatika, Swiss Arabian, Emaar, Dubai Economy and Tourism, The Dubai Mall, Air Arabia, Ferrari World, IKEA, Panasonic, and others.
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India, Ethiopia elevate ties to strategic partnership as PM Modi holds talks with his counterpart
Addis Ababa (PTI): India and Ethiopia on Tuesday elevated their historical ties to a strategic partnership, as Prime Minister Narendra Modi held wide-ranging talks with his Ethiopian counterpart Abiy Ahmed Ali during which they discussed issues of bilateral and mutual interest.
Modi, who arrived here from Jordan on his maiden bilateral visit, was accorded a ceremonial welcome at the National Palace ahead of the bilateral talks, reflecting the vibrant India-Ethiopia relations rooted in shared history and a promising future.
"We are elevating India and Ethiopia relations to a strategic partnership. This step will provide new energy, new momentum and new depth to our ties," Prime Minister Modi said during the delegation-level talks.
He thanked PM Ali for his support in India's fight against terrorism. "The support of friendly countries in this struggle against terrorism holds great significance," Modi said.
"Today, we got the opportunity to deliberate on the key aspects of our cooperation, such as economy, innovation, technology, defence, health, capacity-building and multilateral cooperation. I am pleased that today, we have decided to double the student scholarship for Ethiopia in India," Modi said.
Modi said that India and Ethiopia have shared contact, dialogue, and exchange for thousands of years. The two countries, which are rich in languages and traditions, are symbols of unity in diversity, he added.
"Both countries are democratic powers committed to peace and the welfare of humanity. We are co-travellers and partners of the Global South. On international platforms, we have stood shoulder-to-shoulder," he said.
The two sides signed eight MoUs/agreements, including upgrading ties to 'Strategic Partnership', customs cooperation, establishing data center at the Ethiopian Foreign Ministry, UN Peacekeeping training cooperation, debt restructuring under G20, more ICCR scholarships and AI short courses for Ethiopians, and support for maternal and neonatal healthcare.
Modi said the African Union's headquarters in Ethiopia makes the country a meeting point of African diplomacy. "Inspired by the common vision of an inclusive world, in 2023, India ensured that the African Union became a G20 member," he said.
In 2023, during India’s G20 Presidency, the African Union was admitted as a permanent member of the G20.
Modi said that though this is his first visit, he felt a deep sense of belonging and warmth, reflecting the thousands of years of connection between the two countries.
On his part, Prime Minister Ali said the two countries share over thousands of years of connection through trade, diplomacy, education, culture and even in our food and traditions. "These ties continue to shape a deep friendship, collaboration and mutual respect between our people," he said.
"We also appreciate your consistent message that Africa's priorities must lead the partnership. These kinds of dignified, respectful messages for Africa are very important. Mr Prime Minister, keep pushing. That is the type of message we are expecting from all our trusted friends," Ali said.
He said this aligned fully with Ethiopia's development plan - African-owned, African-led, and African-defined.
"Today, we meet with a clear focus to shape a modern partnership, grounded in sovereignty, self-reliance and practical cooperation. Our cooperation is rooted in equality and South-South solidarity," he said.
"Our economy is performing strongly. Last year, we grew 9.2% and this year we are expecting 10.3% GDP growth. Besides GDP growth, our FDI inflow is also rising big time. India is the leading source for our FDI," he said.
"We have more than 615 Indian companies which are investing in Ethiopia. This all gives our cooperation a strong foundation of trust. I think our decision today that we elevate our historic relationship to a strategic relationship is the right decision," he added.
Ethiopia also conferred its highest award - The Great Honour Nishan of Ethiopia - on PM Modi. He is the first global head of state to receive this award.
Prime Minister Modi also went to the Friendship Park and Friendship Square in Addis Ababa with PM Ali.
In a warm and special gesture, PM Modi was earlier received by his Ethiopian counterpart at the airport and accorded a warm and colourful welcome.
"Ethiopia is a nation with great history and vibrant culture," Modi said.
PM Ali informed his Indian counterpart about the varieties of Ethiopian coffee during informal talks.
"At Addis Ababa airport, took part in a traditional Coffee Ceremony with Prime Minister Abiy Ahmed Ali. The ceremony beautifully highlights Ethiopia’s rich heritage," Modi said.
In a unique gesture, the Ethiopian Prime Minister drove Modi to the hotel.
On the way, he took a special initiative of taking PM Modi to the Science Museum and Friendship Park, which was not in the itinerary.
"Gratitude to Prime Minister Abiy Ahmed Ali for showing me glimpses of Ethiopian history and culture at the National Palace Museum in Addis Ababa. It was a powerful reminder of Ethiopia’s rich traditions," Modi said in a post on X.
The Nobel Peace Prize-winning Ethiopian PM’s special gestures show remarkable respect for Modi, sources said.
"Thank you Ethiopia for a welcome that was unforgettable. The Indian community showed remarkable warmth and affection. India-Ethiopia friendship is going to get even more robust in the times to come," Modi said.
When Modi arrived at the hotel, he was warmly welcomed by the members of the Indian community. Local artists performed dances. Some of them danced on the theme of the popular Hindi song 'Aisa Des Hai Mera' to welcome him.
On Wednesday, Modi will address the Joint Session of Parliament and share his thoughts on India's journey as the "Mother of Democracy" and the value that the India-Ethiopia partnership can bring to the Global South.
PM Modi arrived in Ethiopia from Jordan, where he held a one-on-one meeting with King Abdullah II at the Husseiniya Palace on Monday before the delegation-level talks.
India and Jordan also inked MoUs in the fields of culture, renewable energy, water management, digital public infrastructure and twinning arrangement between Petra and Ellora, aimed at giving a major boost to bilateral ties and friendship.
From Ethiopia, Modi will visit Oman on the final leg of this three-nation tour.
