New monetization policy of YouTube to allow channels with 500 subscribers to earn from content
San Francisco: Youtube content creators gear up for a happy announcement from Youtube, as the video sharing platform has announced new monetisation opportunities for those with just 500 subscribers.
The Google-owned video platform is bringing significant changes to its monetisation policies, offering a leap of opportunities to small and struggling creators on the platform. In a recent announcement, YouTube revealed its decision to decrease the qualifying criteria for the YouTube Partner Program, granting creators with smaller audiences access to a broader range of monetization options.
Creators who wanted to join the YouTube Partner Program and monetize their content previously had to meet specific criteria. However, YouTube has now lowered the eligibility limit, requiring only 500 subscribers, half of the previous requirement. Additionally, the watch hour criteria has been reduced from 4,000 to 3,000, and the Shorts views requirement has decreased from 10 million to 3 million. The policy will be initially implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While this update allows smaller creators to monetize their content, they will still need to grow their audience and meet certain benchmarks to earn ad revenue. The existing requirements for revenue sharing remain unchanged, but creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
YouTube has been actively encouraging creators to generate revenue, particularly through its ad revenue sharing program for Shorts. The platform aims to incentivize creators and enhance its short-form content offerings by enabling them to monetize their content.
Similar to YouTube, TikTok has also taken steps to support creator monetization. Recently, TikTok introduced the Series feature, a video paywall that initially required over 10,000 followers to access. However, creators with 1,000 followers who meet additional requirements can also apply. This feature allows creators to offer premium content that fans can pay to access.
Furthermore, YouTube is expanding its shopping affiliate program, which was previously invitation-only. Now, participants in the YouTube Partner Program in the US with at least 20,000 subscribers can access this program, allowing them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms demonstrate a positive shift in supporting smaller creators and diversifying monetization options. These changes enable creators to generate income and sustain their creative endeavours.
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Bengaluru: Four arrested for housebreaking, threats, extortion; fake PSI among accused
Bengaluru: Vidyaranyapura police have arrested four persons, including a man posing as a Police Sub-Inspector (PSI), for allegedly breaking into a house, threatening the occupants, and extorting money while wearing police uniforms.
The arrested accused have been identified as Mallikarjuna, Pramod, Vinay, and Hrithik.
Police said the accused had hatched a plan to pose as police personnel, conduct fake raids, and extort money from residents by intimidation.
ALSO READ: Bantwal police arrest two men for illegal sale of narcotics, seize two vehicles, 810 gm ganja
According to the police, Mallikarjuna had failed the PSI examination twice and later falsely projected himself as a PSI. He allegedly conducted photo shoots in his hometown, Siraguppa, wearing a police uniform, baton, cap, and shoes, claiming to be serving as a PSI in Bengaluru.
On December 7, the four accused allegedly went to the house of Naveen in the Vidyaranyapura limits, threatened him with a stick and an iron rod, and claimed they had information that he was selling ganja. Under the pretext of searching, they allegedly extorted ₹87,000 through bank transfer, ₹53,000 in cash kept in the house, and ₹2,000 from his wallet.
Following Naveen’s complaint, Vidyaranyapura police registered a case and launched an operation, leading to the arrest of all four accused. Police have seized ₹45,000 in cash and the car used to commit the crime.
Further investigation is underway.
