New monetization policy of YouTube to allow channels with 500 subscribers to earn from content
San Francisco: Youtube content creators gear up for a happy announcement from Youtube, as the video sharing platform has announced new monetisation opportunities for those with just 500 subscribers.
The Google-owned video platform is bringing significant changes to its monetisation policies, offering a leap of opportunities to small and struggling creators on the platform. In a recent announcement, YouTube revealed its decision to decrease the qualifying criteria for the YouTube Partner Program, granting creators with smaller audiences access to a broader range of monetization options.
Creators who wanted to join the YouTube Partner Program and monetize their content previously had to meet specific criteria. However, YouTube has now lowered the eligibility limit, requiring only 500 subscribers, half of the previous requirement. Additionally, the watch hour criteria has been reduced from 4,000 to 3,000, and the Shorts views requirement has decreased from 10 million to 3 million. The policy will be initially implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While this update allows smaller creators to monetize their content, they will still need to grow their audience and meet certain benchmarks to earn ad revenue. The existing requirements for revenue sharing remain unchanged, but creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
YouTube has been actively encouraging creators to generate revenue, particularly through its ad revenue sharing program for Shorts. The platform aims to incentivize creators and enhance its short-form content offerings by enabling them to monetize their content.
Similar to YouTube, TikTok has also taken steps to support creator monetization. Recently, TikTok introduced the Series feature, a video paywall that initially required over 10,000 followers to access. However, creators with 1,000 followers who meet additional requirements can also apply. This feature allows creators to offer premium content that fans can pay to access.
Furthermore, YouTube is expanding its shopping affiliate program, which was previously invitation-only. Now, participants in the YouTube Partner Program in the US with at least 20,000 subscribers can access this program, allowing them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms demonstrate a positive shift in supporting smaller creators and diversifying monetization options. These changes enable creators to generate income and sustain their creative endeavours.
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Karnataka health dept mandates heat stroke units across hospitals
Bengaluru (PTI): The Karnataka government on Friday directed state-run health facilities to set up dedicated ‘heat stroke management rooms’ to address risks from extreme temperatures, officials said.
In a circular issued, the Commissionerate of Health and Family Welfare Services said community health centres should earmark two beds, taluk hospitals five beds, and district hospitals 10 beds for heat stroke management.
The circular, issued under the National Action Plan on Heat-Related Illnesses, stated that these facilities must be made operational every year, including in 2026, from March 1 to July 31.
All doctors and paramedical staff have been instructed to undergo training in the management of Heat-Related Illnesses (HRI).
It also directed all health institutions to establish ORS corners and equip heat stroke management rooms with essential facilities such as fans, ice cubes, and thermometers.
All health facilities at every level have been instructed to submit daily reports on HRI cases through the Integrated Health Information Platform (IHIP), the circular said.
The health department said the measures aim to prevent heat stroke-related complications and deaths amid rising temperatures and has directed authorities concerned to submit compliance reports on implementation.
