New monetization policy of YouTube to allow channels with 500 subscribers to earn from content
San Francisco: Youtube content creators gear up for a happy announcement from Youtube, as the video sharing platform has announced new monetisation opportunities for those with just 500 subscribers.
The Google-owned video platform is bringing significant changes to its monetisation policies, offering a leap of opportunities to small and struggling creators on the platform. In a recent announcement, YouTube revealed its decision to decrease the qualifying criteria for the YouTube Partner Program, granting creators with smaller audiences access to a broader range of monetization options.
Creators who wanted to join the YouTube Partner Program and monetize their content previously had to meet specific criteria. However, YouTube has now lowered the eligibility limit, requiring only 500 subscribers, half of the previous requirement. Additionally, the watch hour criteria has been reduced from 4,000 to 3,000, and the Shorts views requirement has decreased from 10 million to 3 million. The policy will be initially implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While this update allows smaller creators to monetize their content, they will still need to grow their audience and meet certain benchmarks to earn ad revenue. The existing requirements for revenue sharing remain unchanged, but creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
YouTube has been actively encouraging creators to generate revenue, particularly through its ad revenue sharing program for Shorts. The platform aims to incentivize creators and enhance its short-form content offerings by enabling them to monetize their content.
Similar to YouTube, TikTok has also taken steps to support creator monetization. Recently, TikTok introduced the Series feature, a video paywall that initially required over 10,000 followers to access. However, creators with 1,000 followers who meet additional requirements can also apply. This feature allows creators to offer premium content that fans can pay to access.
Furthermore, YouTube is expanding its shopping affiliate program, which was previously invitation-only. Now, participants in the YouTube Partner Program in the US with at least 20,000 subscribers can access this program, allowing them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms demonstrate a positive shift in supporting smaller creators and diversifying monetization options. These changes enable creators to generate income and sustain their creative endeavours.
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LoP Ashoka targets CM govt over corruption, says being 'shameless' in public life not forgivable
Bengaluru (PTI): Targeting Chief Minister Siddaramaiah and the Congress government in Karnataka on corruption, BJP leader R Ashoka on Friday said, being foolish was forgivable, but being "shameless" in public life was not.
The Leader of Opposition in the state Assembly claimed that in just 30 months of its tenure, the Congress administration has broken every previous record on corruption-related controversies.
He was responding to Siddaramaiah's post on 'X' on Thursday hitting back at the BJP, stating that Upa Lokayukta Justice Veerappa's claims of "63 per cent corruption" were based on his report in November 2019, when BJP's B S Yediyurappa was the CM.
"But Ashoka, without understanding the Upa Lokayukta's statement properly, has ended up tying the BJP's own bells of sins onto our heads and has effectively shot himself in the foot," the CM had said, as he accused Ashoka of foolishness for trying to twist Veerappa's statement to target the current government.
Responding, Ashoka said, "it is one thing to be called foolish in politics, that can be forgiven."
"But in public life, especially in the Chief Minister's chair, one must never become shameless," Ashoka posted on 'X' on Friday addressing Siddaramaiah.
Noting that the CM himself had admitted on the floor of the Assembly that a Rs 87 crore scam took place in the Valmiki Development Corporation, he said that when a CM acknowledges such a massive irregularity inside the floor of the House, the natural expectation is immediate action and accountability.
"But instead of taking responsibility, you continue in office as if nothing has happened. What should the people of Karnataka call this, if not sheer shamelessness," he asked.
Pointing out that the CM's Economic Advisor and senior Congress MLA Basavaraja Rayareddy had publicly stated that under Congress rule, Karnataka has become No.1 in corruption, Ashoka said, "Yet, you still cling to the Chief Minister's chair without a moment of introspection. What should the people of Karnataka call this, if not sheer shamelessness."
Senior Congress MLA C R Patil had exposed the "money for House" racket in the Housing Department and even warned that the government would collapse if the details he has were made public, Ashoka said.
"Despite such serious allegations from within your own party (Congress), you neither initiated an inquiry nor acted against the concerned minister. What should the people of Karnataka call this, if not sheer shamelessness," Ashoka asked the CM.
Highlighting the "40 percent commission" allegation Congress made against the previous BJP government, the opposition leader said, the commission that the Siddaramaiah government appointed concluded that the accusation was baseless.
"After your own panel demolished your own claim, what moral right do you have to continue repeating that allegation. What should the people of Karnataka call this, if not sheer shamelessness," he asked.
For the last two and a half years, Karnataka has been 'drowning' in corruption, scandals, irregularities and allegations across departments. Ashoka said, "If I begin listing every case that emerged under your government, even 24 hours would not be enough."
"And the most tragic aspect of your administration is this: the unbearable pressure, corruption demands and administrative harassment under your government pushed several officers and contractors into extreme distress - including the suicide of Chandrasekharan which exposed the Valmiki Development Corporation scam - a sign of how deeply broken the system has become under your watch," he said.
Instead of fixing this hopeless environment, the government has tried to bury every complaint and silence every voice, he charged.
"Being foolish is forgivable, but being shameless in public life is definitely not."
"When your own ministers admit scams, when your own advisors certify Karnataka as No.1 in corruption, and when your own MLAs expose rackets inside your departments - clinging to power without accountability is not leadership. It is shamelessness in its purest form." PTI KSU
Earlier on Thursday Ashoka had demanded that the corruption case and allegations in the state against the Congress government be handed over to a CBI investigation, citing a reported statement by Upalokaykta Justice Veerappa alleging "63 per cent corruption", following which Siddaramaiah hit back at the BJP leader.
