Lisbon: Football superstar Cristiano Ronaldo has made a spectacular entry into the world of YouTube, breaking records with his newly launched channel. Within just 24 hours of its debut, the channel garnered over 10 million subscribers, setting a new milestone on the platform.

Ronaldo, known for his massive following on social media, took to his X account to announce the launch of his YouTube channel. "The wait is over. My YouTube channel is finally here! SIUUUbscribers, join me on this new journey," he wrote, inviting fans to get a closer look at his life.

The channel offers an exclusive peek into Ronaldo's life, featuring content that covers his family, fitness, nutrition, training, recovery routines, and even his business ventures. Through a series of videos, the Portuguese star shares his personal experiences, the challenges of his illustrious career, and his life with his partner, Georgina Rodríguez.

"I have always valued my strong relationship with fans on social media, and my YouTube channel will provide an even greater platform for this. Through it, people will gain deeper insights into my life, my family, and my perspectives on various topics," Ronaldo said.

The channel's rapid success was marked by an unprecedented surge in subscribers, with more than a million joining within the first hour alone. This meteoric rise continued, with the channel reaching 10 million subscribers in just one day, earning Ronaldo the prestigious Golden YouTube Play Button.

Ronaldo celebrated the achievement with his family and posted a thank-you video to his fans. On X, he expressed his gratitude, saying, "A present for my family SIUUUbscribers! Thank you to all the SIUUUbscribers."

As of now, Ronaldo's YouTube channel boasts 14.2 million subscribers and has accumulated over 24.4 million views across 19 videos within 24 hours. His social media influence remains unmatched, with 112.5 million followers on X, 170 million on Facebook, and his continued dominance as the most-followed individual on Instagram.

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Chennai (PTI): Streaming service JioHotstar on Tuesday announced that it will invest Rs 4,000 crore over the next five years to strengthen South India’s creative economy, unveiling a 25-title slate as part of a major push for regional content.

In one of the biggest announcements by an Indian streaming platform for the southern markets, the company showcased its “South Unbound” vision at a high-profile event here.

Sushant Sreeram, Head – SVOD Business & Chief Marketing Officer at JioStar, said the investment forms part of a broader collaboration with the Tamil Nadu government.

“Earlier today, JioHotstar formalised a Letter of Intent with the Government of Tamil Nadu in the presence of the Chief Minister M K Stalin. This outlines a shared commitment to invest in talent, expand infrastructure and build a future-ready creative economy from the South.

"As part of this vision, JioHotstar will invest Rs 4,000 crore to nurture creators, strengthen the production ecosystem and build a pipeline of stories that are ready for India and ready for the world,” he said.

Calling South India the “heartbeat of Indian storytelling”, Sreeram said the investment signalled the platform’s long-term commitment to local creators.

"JioHotstar started as a dream — to build entertainment rooted in India’s storytelling heritage and powered by cutting-edge technology. The resplendent storytelling traditions of the South motivate us to keep championing authentic, rooted narratives while offering greater accessibility and choices for every viewer," he said.

The event was attended by Tamil Nadu Deputy Chief Minister Udhayanidhi Stalin, veteran actor and MP Kamal Haasan, senior state officials, and leading stars and filmmakers from across the southern industries.

Deputy CM Stalin said the partnership will generate “1,000 direct jobs and 15,000 indirect jobs”.

“Cinema in Tamil Nadu has always been a force for social change. OTT is not replacing cinema; it is expanding it. Today, a filmmaker in Madurai or Salem can upload a story and reach audiences across the world. The cultural and economic impact of this partnership will be massive," he added.

aasan said Indian media and entertainment was undergoing a fundamental transformation driven not by technology alone, but by the audience itself.

“We gather at a moment when India’s media and entertainment is not merely growing, it is transforming. For the first time, this shift is not driven by device or format, but by the audience itself,” he said, adding that storytelling today is “screen agnostic”.

“Regional is becoming the new national, and ethnic the new international. Stories born in Madurai, Malappuram or Machilipatnam are no longer regional cinema; they are national cultural events,” Haasan said, giving the example of movies such as “Kantara”, “Drishyam”, “Baahubali”, “Pushpa” and Tamil hits like “Vikram”.

The event was also attended by Mohanlal, Nagarjuna, Vijay Sethupathi, Priyamani, Aishwarya Rajesh and others -- along with directors Jeethu Joseph and Ahammed Khabeer

The streamer's ambitious content slate, unveiled as part of its “South Unbound” initiative, includes sequels to blockbuster franchises, new long-format shows, films, adaptations, and high-engagement reality formats.

The Tamil slate features a mix of returning favourites and new originals, led by "Bigg Boss Tamil", now hosted by Vijay Sethupathi, and "Good Wife S2", the legal drama starring Priyamani.

The lineup also includes "LBW – Love Beyond Wicket", a relationship drama; the family comedy "Cousins and Kalyanams"; the psychological drama "Resort"; and "Heartbeat S3", which brings back Anumol, Karthik Kumar and Deepa Balu.

Other Tamil offerings include "Lingam", an action-drama; "Love Always", a multigenerational love story; the marquee title "Kaattaan" starring Vijay Sethupathi and Milind Soman; and "Second Love", a non-fiction relationship series.

In Telugu, the platform returns with "Bigg Boss Telugu" hosted by Nagarjuna, alongside new originals such as "Moodu Lantharlu" starring Aishwarya Rajesh; the police procedural "Vikram on Duty"; "Varam", a mystical relationship drama; and the hit comedy-drama "Save The Tigers S3" with Chaitanya Krishna.

The slate further includes "Vishakha", the Telugu adaptation of "Aarya" led by Kajal Aggarwal; the relationship-based non-fiction format "Mad for Each Other"; and the Telugu debut of the iconic adventure franchise "Roadies".

From Malayalam, the platform brings back "Bigg Boss Malayalam" hosted by Mohanlal; "Kerala Crime Files S3" featuring Aju Varghese; the mystery drama "Secret Stories: Roslin"; "Anali", "1000 Babies S2" with Neena Gupta and Rahman; and the hard-hitting drama "Pharma" starring Nivin Pauly.

The Kannada lineup includes "Bigg Boss Kannada" hosted by Kichcha Sudeepa; "Batchmates", a nostalgic friendship drama; and the food-and-humour-based non-fiction series "Comedy Cooks".

Across languages, the platform also announced new films such as "Lucky The Superstar", featuring GV Prakash, Anaswara Rajan and Meghna Sumesh, and "Kenatha Kaanom", positioned as broad-appeal mainstream entertainers.