RCB on sale? Diageo reportedly exploring sale after franchise's IPL triumph, $2 billion valuation
Bengaluru: Days after Royal Challengers Bengaluru (RCB) clinched their maiden Indian Premier League (IPL) title, their current owner, Diageo Plc, is reportedly considering selling the franchise, according to a report by The Economic Times.
Sources familiar with the matter have said that Diageo, which owns RCB through its Indian subsidiary United Spirits Ltd, has begun consulting potential advisers to evaluate strategic options. These range from a partial stake sale to a full divestment. While no final decision has been made, the company is believed to be seeking a valuation of up to $2 billion for the popular franchise.
This development comes amid a broader regulatory crackdown by India’s health ministry on the indirect promotion of alcohol and tobacco brands in sports, particularly in the IPL. Diageo is reportedly reassessing its non-core assets as part of a strategic review, especially as its premium liquor business faces pressure in key markets such as the United States.
RCB was initially purchased by Vijay Mallya, then a prominent liquor baron and owner of Kingfisher Airlines. Following the collapse of Mallya’s business empire, Diageo took control of United Spirits and, subsequently, the RCB franchise.
Despite being one of the most followed teams in the IPL, thanks to stars like Virat Kohli, AB de Villiers, and Faf du Plessis, RCB had long struggled to win a title, until their recent 2025 victory.
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Centre spent Rs 76.13 lakh on print media ads for RSS centenary, reveals RTI
New Delhi: The Union Ministry of Culture allegedly spent Rs 76.13 lakh on print advertisements marking the 100-year celebrations of the Rashtriya Swayamsevak Sangh (RSS), according to a Right to Information (RTI) reply.
The information was sought by RTI activist Ajay Basudev Bose, who filed an application seeking details on expenditure incurred by the ministry for advertisements commemorating the RSS centenary.
Bose shared a picture of the reply from the ministry on his official ‘X’ handle.
“It is informed that an amount of Rs 76,13,129 has been spent on advertisement given in various print media by the Ministry of Culture on the occasion of the completion of 100 years of RSS,” the government’s reply stated.
RTI reply shows Min of Culture Govt of India spent a Whopping Rs 76L,13K,129 on Advertisement in Print Media on occasion of 100 yrs of #RSS
— AJAY Basudev Bose (@AjayBos93388306) April 16, 2026
When Everyone knows RSS is Not Registered & Does not Pay any Tax is it justified to spend Tax Payers Money on such Private event??@RSSorg… pic.twitter.com/dW4IUtdNCg
Bose questioned the expenditure in the post X, “when Everyone knows RSS is Not Registered & Does not Pay any Tax is it justified to spend Tax Payers Money on such Private event??”
Reacting to the development, Karnataka’s IT-BT and Panchayat Raj Minister Priyank Kharge also criticised the spending.
In a post on X, he asked why public money was being used for what he described as a “private ideological project.”
"Modi Sarkar spent Rs 76,13,129 of public money on newspaper advertisements to celebrate 100 years of the RSS. Why is Government spending taxpayers money on an unregistered, non-tax-paying organisation to celebrate their centenary?," he added.
Why is public money being used to serve a private ideological project?
— Priyank Kharge / ಪ್ರಿಯಾಂಕ್ ಖರ್ಗೆ (@PriyankKharge) April 16, 2026
Modi Sarkar spent ₹76,13,129 of public money on newspaper advertisements to celebrate 100 years of the RSS.
Why is Government spending taxpayers money on an unregistered, non-tax-paying organisation to… pic.twitter.com/EoZ6Pim3IM
According to reports, the RSS describes itself as a volunteer-based organisation and has stated that it functions as a body of individuals rather than a registered entity.
Founded by Keshav Baliram Hedgewar in 1925, the organisation is marking its centenary year beginning from Vijaydashami in 2025, with the milestone observed on October 2.
