The new research book “Middle Class, Media and Modi – The Making of A New Electoral Politics”, by Nagesh Prabhu, senior journalist, published by SAGE (2020), digs into the implications of the Indian middle class growth, and uncovers its role in electoral politics, media and the emergence of the Bharatiya Janata Party (BJP) since the 1980s.
The author examined the political developments from a clear-eyed and unbiased look at how the middle class transformed the political landscape in the post-liberalization India. Today’s middle class has always been at the centre of narrative around the country’s economic growth. It craved for its own economic well-being.
After debating the growth of the middle class under various Congress governments, the author discusses the role of the Indian middle class in shaping the economy and reasons for its support for the BJP in 2014 and 2019 parliamentary elections.
The book, which runs into over 400 pages, provided insights into the middle class politics and has thrown light on the use of traditional and new media by political parties, including the BJP and Prime Minister Modi.
Unlike other books in the field, this book has analyzed the politics from the class perspective and not from a traditional caste angle, though the caste plays a major role in politics. Dr Prabhu argues that education, income, occupation and class played a significant role in voting pattern in 2014 and 2019.
The author noted the growth of the Muslim and Dalit middle class and argues that the size of the middle class was different in different states owing to variations in growth/ development.
Using his journalist skills to seriously narrate the country’s political developments from the middle class perspective, the book highlighted the role of the middle class in nation building activities during the Nehru and Indira Gandhi regimes.
The author argues that the middle class, which used distanced itself from mainstream politics thinking that politics as a major cause of distraction for growth of their careers, are now negotiating the political frame and penalizing those who are seen as halting their growth and prosperity in the globalized economy.
Dr. Prabhu defended the arguments by providing answers to questions such as why have the Indian middle class, and upper caste who have always found comfort in social security and stability embraced Modi’s brand of Hindutva?
Noting the reform process, the author develops a theoretical approach to the nature of politics and class formation in the era of liberal economy. Besides tracing programmes launched by the Modi government during the last six years, the author discusses the impact of demonetization, GST, and Ayushman Bharat and many welfare schemes on the poor and the middle class.
The book has eight chapters. In the present context, the subject matter of the book is important and the ease with which it written make it a worthwhile read.
Book reviewer is Chartered Accountant in Bengaluru.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
New Delhi (PTI): Congress leader Shashi Tharoor on Thursday expressed confidence in the victory of the United Democratic Front (UDF) in Kerala, saying the Congress-led alliance will win more than 75 seats out of the total 140 in the state.
Tharoor, who hails from Kerala, said he was not surprised to see the results of the exit polls, most of which predicted a victory for the UDF that has been out of power for 10 years in the state.
"We have been on the ground. I have campaigned in 59 constituencies across 12 districts out of 14. I was very confident we are going to win.
"Everything that I have picked up from not just my party colleagues and workers but also from other observers, media and others have always convinced me that we were going to score a comfortable win of above 75 seats. And all the (exit) polls have confirmed the same thing," he told reporters here.
The Thiruvananthapuram MP said he was not surprised to see the results of the exit polls but in general he was not a big fan of exit polls in India.
"Because ours is not purely a homogenous society. We have to take into account gender issue, caste issue, class issue, regional disparities. You never get a convincingly large enough sample to give an accurate poll and now there is the additional complication that we have heard about in West Bengal this year that many people are unwilling to answer the questions of the pollsters," he said.
The Congress leader said normally, it used to be below 10 per cent that people said that they would not answer.
"Even if you are a reputable exit pollster, in Bengal, one polling company has said 60 per cent of people refused to answer. So, what is the worth of a poll where 60 per cent of your respondents have not answered," he said.
Several exit polls on Wednesday predicted a comeback by the Congress-led UDF in Kerala after 10 years, dethroning the CPI(M)-led Left Democratic Front (LDF).
Polling for the 140-member Kerala assembly was held on April 9. Results of assembly elections in West Bengal, Tamil Nadu, Assam, Puducherry, besides Kerala, will be announced on May 4.
