Book review: Middle class, media and Modi; the making of new electoral politics
The new research book “Middle Class, Media and Modi – The Making of A New Electoral Politics”, by Nagesh Prabhu, senior journalist, published by SAGE (2020), digs into the implications of the Indian middle class growth, and uncovers its role in electoral politics, media and the emergence of the Bharatiya Janata Party (BJP) since the 1980s.
The author examined the political developments from a clear-eyed and unbiased look at how the middle class transformed the political landscape in the post-liberalization India. Today’s middle class has always been at the centre of narrative around the country’s economic growth. It craved for its own economic well-being.
After debating the growth of the middle class under various Congress governments, the author discusses the role of the Indian middle class in shaping the economy and reasons for its support for the BJP in 2014 and 2019 parliamentary elections.
The book, which runs into over 400 pages, provided insights into the middle class politics and has thrown light on the use of traditional and new media by political parties, including the BJP and Prime Minister Modi.
Unlike other books in the field, this book has analyzed the politics from the class perspective and not from a traditional caste angle, though the caste plays a major role in politics. Dr Prabhu argues that education, income, occupation and class played a significant role in voting pattern in 2014 and 2019.
The author noted the growth of the Muslim and Dalit middle class and argues that the size of the middle class was different in different states owing to variations in growth/ development.
Using his journalist skills to seriously narrate the country’s political developments from the middle class perspective, the book highlighted the role of the middle class in nation building activities during the Nehru and Indira Gandhi regimes.
The author argues that the middle class, which used distanced itself from mainstream politics thinking that politics as a major cause of distraction for growth of their careers, are now negotiating the political frame and penalizing those who are seen as halting their growth and prosperity in the globalized economy.
Dr. Prabhu defended the arguments by providing answers to questions such as why have the Indian middle class, and upper caste who have always found comfort in social security and stability embraced Modi’s brand of Hindutva?
Noting the reform process, the author develops a theoretical approach to the nature of politics and class formation in the era of liberal economy. Besides tracing programmes launched by the Modi government during the last six years, the author discusses the impact of demonetization, GST, and Ayushman Bharat and many welfare schemes on the poor and the middle class.
The book has eight chapters. In the present context, the subject matter of the book is important and the ease with which it written make it a worthwhile read.
Book reviewer is Chartered Accountant in Bengaluru.
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Shah Rukh Khan, Kajol unveil ‘DDLJ’ sculpture at London’s Leicester Square
London (PTI): Bollywood stars Shah Rukh Khan and Kajol huddled under an umbrella on a rainy Thursday in London to unveil their bronze likeness from an iconic ‘Dilwale Dulhania Le Jayenge’ scene.
The sculpture of the duo joins Leicester Square’s ‘Scenes in the Square’ trail depicting memorable shots from some of the world’s most famous films, with ‘DDLJ’ marking a Bollywood first and the 30th anniversary of the 1995 box-office hit. It is in this popular London square that SRK as Raj and Kajol as Simran first cross paths unknowingly.
“DDLJ was made with a pure heart. We wanted to tell a story about love, how it can bridge barriers and how the world would be a better place if it had a lot of love in it, and I think this is why 'DDLJ' has had a lasting impact for over 30 years now," said Khan.
“Personally, 'DDLJ' is part of my identity, and it is humbling to see film, and Kajol and me, receiving so much love since it was released,” he said.
He expressed his gratitude to the Heart of London Business Alliance, behind the cinematic trail at Leicester Square, for celebrating ‘DDLJ’ and “immortalising” its lead stars.
“Seeing ‘DDLJ’ become the first Indian film to be honoured in the iconic Scenes in the Square trail is an emotional moment and has brought back so many memories.
"I feel immense pride knowing the film has been embraced around the world, and I want to share this moment with the entire cast and crew of ‘DDLJ’, my friend and director Aditya Chopra and the Yash Raj Films family. This is a moment I will never forget,” added Khan.
Kajol, joined by her daughter Nysa and son Yug, posed with Khan in front of the statue as she braved the rain in a green saree.
“It’s incredible to see ‘Dilwale Dulhania Le Jayenge’ continue to receive so much love, even 30 years later. Watching the statue being unveiled in London felt like reliving a piece of our history - a story that has truly travelled across generations,” said Kajol.
“Seeing it find its rightful place in Leicester Square, a location of such enormous significance to ‘DDLJ’, makes this moment even more special. For the film to be honoured in this way in the UK – the first Indian film to receive such recognition – is something that will forever stay in the hearts and minds of all the ‘DDLJ’ fans across the world,” she said.
Their statue, captured in a dancing pose from the hit song ‘Mehndi Laga Ke Rakhna’, joins the likes of Harry Potter, Bridget Jones, Mary Poppins, and Batman in what is dubbed as an ever-growing celebration of movie magic in a square packed with multiplex cinema screens.
“When ‘Dilwale Dulhania Le Jayenge’, DDLJ, was released 30 years ago, the film became a defining moment for Indian cinema and changed the face of the industry, capturing the hearts of everyone who saw it all over the globe," said Akshaye Widhani, CEO of Yash Raj Films.
“We’re thrilled to be the first Indian film to be represented in ‘Scenes in the Square’. It also marks 30 years of DDLJ, a film that has spread love and joy globally, and shows the cultural impact it has had in UK.
“We are honoured that our superstars and our film are being recognised on the world stage alongside the Hollywood elite, from Gene Kelly to Laurel & Hardy to Harry Potter. This statue will be a great way to express the international appeal of Indian movies and build bridges amongst communities through cinema,” he said.
Since its release in 1995, ‘DDLJ’ has become the longest-running film in Hindi cinema history.
Ros Morgan, Chief Executive at Heart of London Business Alliance, said: “We’re proud to welcome global megastars Shah Rukh Khan and Kajol to our Scenes in the Square trail.
"Dilwale Dulhania Le Jayenge is a cinematic phenomenon that has shaped generations, and London’s first tribute to Indian cinema honours a story whose magic continues to captivate audiences worldwide.”
It is a particularly special year for the film, with a musical based on the romance playing to packed houses at Manchester’s Opera House earlier this year. Aditya Chopra reprised his role as director of the English language stage production, ‘Come Fall In Love – The DDLJ Musical’, which revolved around the love story of Simran and Roger.
The script was a nod to the original as it followed Simran as a young British Indian woman who finds herself engaged to a family friend in India in an arranged marriage. However, the plot thickens when she falls in love with a British man named Roger.
Bade Bade Deshon Mein, Aisi Chhoti Chhoti Baatein Hoti Rehti Hain, Senorita!
— Shah Rukh Khan (@iamsrk) December 4, 2025
Thrilled to unveil the bronze statue of Raj & Simran at London’s Leicester Square today, celebrating 30 years of Dilwale Dulhania Le Jayenge (DDLJ)!
Incredibly delighted that DDLJ is the first Indian… pic.twitter.com/8wjLToBGYc
